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International Marketing Books and other
educational material regarding this subject. We
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1. International Marketing with PowerWeb by Philip R.
Cateora, John Graham, Hardcover, Publisher:
McGraw-Hill/Irwin
This textbook continues to dominate the field of
International Marketing. Its long standing tradition as
the market leader is strengthened in this edition with
an increase in coverage of technology's impact on the
international market arena and a more comprehensive
website, helping to provide updates to text content in
this continually changing field. Addresses global issues
& describes concepts relevant to all international
marketers.
2. International Marketing by Michael R. Czinkota,
Illka A. Ronkainen, Hardcover: 736 pages, Publisher:
South-Western College
A completely up-to-date text for one of the most dynamic
upper-level and graduate courses in marketing
departments today. It offers the entire range of
international marketing topics beginning with start-up
operations, continuing with new market entry
considerations, and concluding with the international
issues confronting giant global marketers.
3. Global Marketing (3rd Edition) by Warren J.
Keegan, Mark Green, Paperback: 666 pages, Publisher:
Prentice Hall
This paperback, two-color book draws readers into the
excitement, challenges, and controversies of global
marketing. Each chapter features vignettes and
discussion cases featuring high-profile, real-world
companies and products; examples from the trade press to
illustrate key terms and issues; topical and timely
boxed features; and concise summaries of the latest
research findings published in scholarly journals. A
five-part organization provides an introduction to
global marketing, looks at the global marketing
environment, discusses global strategy, explains the
global marketing mix, and concludes with the efforts of
managing the global market. For anyone involved in
international marketing, and those seeking the kinds of
strategies needed to enter the global marketplace.4.
Global Marketing Management by Masaaki Kotabe, Kristiaan
Helsen, Hardcover: 720 pages, Publisher: Wiley
Text provides practical applications of marketing for
upper-level undergraduate and graduate level students
who wish to work internationally. Global orientation;
This book takes the view that the term, "global"
epitomizes the competitive pressure and market
opportunities from around the world and the firm's need
to optimize its market performance on a global basis.
Proactive Orientation; Presents a balanced approach
between an outside/in and inside/out marketing
perspective.
5. Global Marketing: Foreign Entry, Local Marketing,
and Global Management by Johny K. Johansson, Hardcover:
672 pages, Publisher: McGraw-Hill/Irwin
Utilizes a three-pronged framework to organize the
discussion of how to conduct global business.
Johansson seeks to develop the varied skills a marketing
manager needs to be successful in each of these tasks.
The discussion progresses from how to market an existing
product outside of the domestic market to how to develop
a new product for specific local markets and then
broadens the scope to discuss marketing and management
topics from a global managerial perspective. Legal,
regulatory, political, and cultural, issues are
discussed as appropriate throughout the text. Excellent
examples and cases, many of which are drawn from the
author’s rich international experience help students
move from concept to application.
6. Building an Import/Export Business, 3rd Edition
by Kenneth D. Weiss, Paperback: 320 pages, Publisher:
Wiley
Easy to follow, step by step guide, packed with the very
latest information on government regulations, tax laws,
customs requirements, and shipping procedures. What’s
more, it features proven strategies for using the
Internet to reduce costs, gain a marketing edge,
establish sales and information resources, and develop a
targeted customer base. Essential reading for anyone
concerned with importing and exporting.
7. International Dimensions of Marketing by Vern
Terpstra, Lloyd C. Russow, Paperback: 195 pages,
Publisher: South-Western College
The book describes the marketing mix from an
international perspective. What distinguishes
international marketing is not the activities performed,
but the way they are performed. The text discusses, in
detail, the determinants of international marketing, and
how they differ from those factors influencing domestic
marketing. The book discusses three dimensions of
international marketing: international marketing,
foreign marketing, and multinational marketing.
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