International Marketing Books for College & University
1. International Marketing with PowerWeb by Philip R. Cateora, John Graham, Hardcover, Publisher: McGraw-Hill/Irwin
This textbook continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology’s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. Addresses global issues & describes concepts relevant to all international marketers.
2. International Marketing by Michael R. Czinkota, Illka A. Ronkainen, Hardcover: 736 pages, Publisher: South-Western College
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.
3. Global Marketing (3rd Edition) by Warren J. Keegan, Mark Green, Paperback: 666 pages, Publisher: Prentice Hall
This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market. For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace.
4. Global Marketing Management by Masaaki Kotabe, Kristiaan Helsen, Hardcover: 720 pages, Publisher: Wiley
Text provides practical applications of marketing for upper-level undergraduate and graduate level students who wish to work internationally. Global orientation; This book takes the view that the term, “global” epitomizes the competitive pressure and market opportunities from around the world and the firm’s need to optimize its market performance on a global basis. Proactive Orientation; Presents a balanced approach between an outside/in and inside/out marketing perspective.
5. Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johny K. Johansson, Hardcover: 672 pages, Publisher: McGraw-Hill/Irwin
Utilizes a three-pronged framework to organize the discussion of how to conduct global business. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author’s rich international experience help students move from concept to application.
6. Building an Import/Export Business, 3rd Edition by Kenneth D. Weiss, Paperback: 320 pages, Publisher: Wiley
Easy to follow, step by step guide, packed with the very latest information on government regulations, tax laws, customs requirements, and shipping procedures. What’s more, it features proven strategies for using the Internet to reduce costs, gain a marketing edge, establish sales and information resources, and develop a targeted customer base. Essential reading for anyone concerned with importing and exporting.
7. International Dimensions of Marketing by Vern Terpstra, Lloyd C. Russow, Paperback: 195 pages, Publisher: South-Western College
The book describes the marketing mix from an international perspective. What distinguishes international marketing is not the activities performed, but the way they are performed. The text discusses, in detail, the determinants of international marketing, and how they differ from those factors influencing domestic marketing. The book discusses three dimensions of international marketing: international marketing, foreign marketing, and multinational marketing.