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Introduction to Business Books and other
educational material regarding this subject. We
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1. Introduction to Business by Jeff Madura,
Hardcover: 752 pages, Pub: South-Western College
This new edition introduces students to core business
concepts and how they center around a company's business
plan. This textbooks' applied approach addresses how and why
a business operates. Students can then build upon their
practical skills through examples, exercises and
projects to help them gain a full understanding of how
and why to develop a business plan. Each text is
packaged with a Business Plan Booklet and CD-ROM, which
are tied to end-of-part features, allowing students
hands-on practice in creating a sound business plan.
Through lively examples This textbook emphasizes key core
skill areas including, Decision-Making and Planning,
Teamwork, Technology, and Communication.
2. Introduction to Business Statistics (with CD-ROM)
by Ronald M. Weiers, Hardcover: 1008 pages, Publisher:
Duxbury Press
Highly praised for its clarity and great examples,
Weiers' text takes an informal, student-oriented
approach to presenting fundamental statistical concepts.
Non-technical terminology and outstanding illustrations
explain statistical concepts presented in the context of
contemporary applications and student experience. Aware
that many business students are intimidated by this
course, Weiers provides numerous learning aids and
interesting applications drawn from real-world
experience common to many students.
3. Contemporary Business by Louis E. Boone, David L.
Kurtz, Hardcover: 784 pages, Publisher: South-Western
College
This is the most widely used introductory business text
and it is even better than before! Containing all the
most important introductory business topics, This textbook
also includes the most current information available in
any business text, and the best supplementary package in
the business.
4. Contemporary Business with Personal Finance Module
and Student Companion CD-ROM by Louis E. Boone,
Hardcover, Publisher: South-Western College
This book gives students up-close, hands-on experience
with the dynamic world of business. As the hundreds of
footnotes reveal, the text is as up to the minute as
publishing will allow-and the frequently updated Boone
and Kurtz Web site complements the textbook with
late-breaking news and updates. Instead of just offering
students a glimpse of the 21st century marketplace, this
entirely new book provides a firsthand, personal
experience, enabling readers to feel the excitement of
wrestling with real-world business issues.5.
Customer Relations & Rapport: Professional Development
Series by John Ellis Forde, Paperback: 144 pages,
Publisher: South-Western Educational
This book will teach you and your employees how to
build, maintain, and nurture your customer
relationships, as well as how to handle dissatisfied
customers. The insights to a rewarding business are
within your customers, learn how to tap into those
resources and succeed in the consumer world.Customer
Relations & Rapport is one title in the Professional
Development Series by South-Western. This series is the
perfect resource for learning the non-technical
strategies and tactics needed to compete in today's
business world.
6. Financial Management : Theory and Practice with
Thomson ONE (Harcourt College Publishers Series in
Finance) by Eugene F. Brigham, Michael C. Ehrhardt,
Hardcover: 1024 pages, Publisher: South-Western College
This textbook remains the only text in the market that
presents a balance of financial theory and applications.
The authors maintain the same four goals as with the
first edition: helping learners to make good financial
decisions, providing a solid text for the introductory
MBA course, motivating learners by demonstrating finance
is relevant and interesting, and presenting the material
clearly.
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