1. Introduction to Business by Jeff Madura, Hardcover: 752 pages, Pub: South-Western College
This new edition introduces students to core business concepts and how they center around a company’s business plan. This textbooks’ applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples This textbook emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.
2. Introduction to Business Statistics (with CD-ROM) by Ronald M. Weiers, Hardcover: 1008 pages, Publisher: Duxbury Press
Highly praised for its clarity and great examples, Weiers’ text takes an informal, student-oriented approach to presenting fundamental statistical concepts. Non-technical terminology and outstanding illustrations explain statistical concepts presented in the context of contemporary applications and student experience. Aware that many business students are intimidated by this course, Weiers provides numerous learning aids and interesting applications drawn from real-world experience common to many students.
3. Contemporary Business by Louis E. Boone, David L. Kurtz, Hardcover: 784 pages, Publisher: South-Western College
This is the most widely used introductory business text and it is even better than before! Containing all the most important introductory business topics, This textbook also includes the most current information available in any business text, and the best supplementary package in the business.
4. Contemporary Business with Personal Finance Module and Student Companion CD-ROM by Louis E. Boone, Hardcover, Publisher: South-Western College
This book gives students up-close, hands-on experience with the dynamic world of business. As the hundreds of footnotes reveal, the text is as up to the minute as publishing will allow-and the frequently updated Boone and Kurtz Web site complements the textbook with late-breaking news and updates. Instead of just offering students a glimpse of the 21st century marketplace, this entirely new book provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues.
5. Customer Relations & Rapport: Professional Development Series by John Ellis Forde, Paperback: 144 pages, Publisher: South-Western Educational
This book will teach you and your employees how to build, maintain, and nurture your customer relationships, as well as how to handle dissatisfied customers. The insights to a rewarding business are within your customers, learn how to tap into those resources and succeed in the consumer world.Customer Relations & Rapport is one title in the Professional Development Series by South-Western. This series is the perfect resource for learning the non-technical strategies and tactics needed to compete in today’s business world.
6. Financial Management : Theory and Practice with Thomson ONE (Harcourt College Publishers Series in Finance) by Eugene F. Brigham, Michael C. Ehrhardt, Hardcover: 1024 pages, Publisher: South-Western College
This textbook remains the only text in the market that presents a balance of financial theory and applications. The authors maintain the same four goals as with the first edition: helping learners to make good financial decisions, providing a solid text for the introductory MBA course, motivating learners by demonstrating finance is relevant and interesting, and presenting the material clearly.