UK Distance Learning Marketing Course

Cambridge Marketing College:
Founded in 1991 Cambridge Marketing Colleges have grown into one of the largest Marketing Study Centres in Europe. We have done so through a policy of continuous innovation and the provision of high quality tuition. Throughout our short history we have sought to find ways to make the studying of Professional Marketing Qualifications more flexible and enjoyable. As marketers ourselves we understand the pressures and demands on executives and in response we have led the way in the use of multi-media and the internet and we now offer the widest and most flexible range of study options available.

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Distance learning programme for the Chartered Institute of Marketing's e-Marketing Professional Award.

The aim of this course is to provide a sound understanding of e-Marketing which, in turn, gives the student both confidence and a structure in which they can explore the exciting array of opportunities presented by the online opportunity.

The objectives are to:
- Understand how e-Marketing fulfils the basic principles of marketing
- Recognise the evolutionary stages of e-Marketing and the resource implications
- Embrace change and the necessity to explore the cyber world
Appreciate the range of e-Tools as well as their advantages and disadvantages
- Develop an awareness of the digital impact on each element of the marketing mix
- Grasp the e-Issues affecting customers, intermediaries and marketers
- Become familiar with the e-Marketing vocabulary.

A distance learning tutor is available throughout the course to provide feedback on the assignments you submit and to answer any questions you have about the course content. The tutor is highly experienced in e-marketing from both a strategic and implementation perspective.

As part of the programme each student is required to submit practice assignments to their tutor for marking and feedback. The practice assignments are carefully designed to cover many aspects from within the syllabus.