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School & College Guide > Distance, Online Courses > UK, England > Distance
Learning Marketing
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UK Distance Learning Marketing Course
Founded in 1991 Cambridge Marketing Colleges have grown into one of the largest Marketing Study Centres in Europe. We have done so through a policy of continuous innovation and the provision of high quality tuition. Throughout our short history we have sought to find ways to make the studying of Professional Marketing Qualifications more flexible and enjoyable. As marketers ourselves we understand the pressures and demands on executives and in response we have led the way in the use of multi-media and the internet and we now offer the widest and most flexible range of study options available.
Courses
Distance learning programme for the Chartered
Institute of Marketing's e-Marketing
Professional Award.
The aim of this course is to provide a sound
understanding of e-Marketing which, in turn,
gives the student both confidence and a
structure in which they can explore the exciting
array of opportunities presented by the online
opportunity.
The objectives are to:
- Understand how e-Marketing fulfils the basic
principles of marketing
- Recognise the evolutionary stages of
e-Marketing and the resource implications
- Embrace change and the necessity to explore
the cyber world
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