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| Upstream is a leading global mobile marketing services provider specializing in increasing mobile enabled sales and transactions for operators, brands and media.
The company has more than 100 employees with offices in London, Toronto, Mexico City, Rio, Bucharest and Greece(operations center). New offices in Asia and Americas are scheduled to open in the next 12 months.
Since its inception in 2001, the company has followed a steady pace of growth by building solid relationships with blue chip customers and operator networks around the world. Mobile network customers currently include Vodafone (Italy, Romania), Orange (Spain), TMN (Portugal), Cosmote (Greece, Bulgaria), TIM (Argentina, Italy,Brazil), America Móvil (Colombia), Rogers (Canada). Brand customers include Coca-Cola, Nestlé, Shell, Philip Morris, Unilever, etc. Some of Upstream’s leading media customers include Televisa/ESMAS Group (Mexico) and BskyB (uk).
The key to our success and bullish prospects is our unique positioning in the mobile marketing landscape: We design and execute large-scale mobile campaigns that allow operators and brands to engage their audience in an intelligent dialogue, by combining human creativity, sophisticated technology and deep customer insight.
Example projects:
First interactive media show in the UK with Capital FM with BBC and SKY News & SKY Sports soon after - 2001
First mobile marketing program in Greece for Unilever Ultrex in 2001 - (Ermis Award-advertsing award)
First pan-European mobile marketing campaign for Nestlé Cereals in 8 countries - 2003
First global mobile marketing campaign for Nestlé Cereals in 22 countries – 2003
First sms voting event for Eurovision - 2004
First mobile marketing campaign for Coca-Cola in 2004
Largest mobile campaign in Greece – 7 years Cosmote – 13m messages - 2005
First peer to peer mobile campaign for Johnson & Johnson Ob (ermis Award) - 2006
First government use of mobile services in Greece – M-Taxis 2006
Largest mobile marketing campaign in the world Vodafone Italy 2007 with 35m messages
We design and execute large-scale mobile campaigns that allow operators and brands to engage their audience in an intelligent dialogue, by combining human creativity, sophisticated technology and deep customer insight.
We believe that the mobile phone is the most powerful selling tool ever devised and offers the opportunity to optimize and/or transform the way in which brands connect with their audience
We partner with blue-chip operators to design and execute large-scale promotions.
Typically recruiting more than 10% of the subscriber base
Offering unparalleled gameplay and smart interaction
Not bombarding the customer base with unwanted messages
Increasing ARPU by 1-3% for the duration of the campaign
Generating unique ‘buzz’ for the operator’s brand through most extravagant prizes ever offered.
We help brands communicate with their audience in a personalized, engaging manner.
We are one of very few companies that can manage mobile marketing campaigns across multiple markets and along all steps from concept, campaign design, technical execution
Already partnering with over 100 blue-chip brands in over 35 markets.
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Company: |
Upstream S.A. |
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Address: |
4 Kastorias street,
Athens, Greece |
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City: |
Athens |
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Postal Code: |
15344 |
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State/Province/County: |
Greece |
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Country: |
Greece |
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Phone: |
00302106618500 |
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Fax: |
00302106618550 |
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E-mail: |
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