|
|
| Company: |
Recruitspain |
 |
| Job Title: |
Direct Marketing Specialist |
| Employment Category: |
Marketing/PR |
| Job Location: |
Gibraltar - Gibraltar |
| Job Description: |
Our client is seeking to recruit a Direct Marketing Specialist to manage highly effective, direct marketing campaigns in line with their business targets and business strategy. The successful candidate will join a very driven Marketing team to assist with the media planning and print/broadcast strategy so that metrics relating to lead generation, sales, revenue, response rates, ROI and customer retention are delivered.
This is a key role which will within the team to ensure that the organisation achieves its business goals.
The successful candidate must demonstrate:
· A thorough understanding of the business drivers of the company and ensure that these drivers are the start/finish points for creating the most effective DM strategy
· A thorough understanding of all aspects of direct marketing and the successful application DM in a business environment. Specifically the candidate must have experience of database management, segmentation and modelling techniques, test design, and print/broadcast production processes
· Media experience in a DM environment including the optimum media channels and media mix
· Experience of day-to-day agency management and the keys to a successful agency partnership
· Organisational skills including communication skills and experience of working across organisations
· Planning skills and the ability to ensure all campaigns are executed in a timely and accurate manner and to budget.
|
Skills Required:: |
Specific tasks include:
· Executing direct marketing campaigns to maximise uptake of policies from both new and existing customers
· Tailoring DM campaigns to policy and customer type
· Devising a media strategy to optimi |
Language Requirements: |
English-Very Good
|
| Employment Type: |
Full Time
|
| Yearly Salary: |
Unspecified
|
| Posting Date: |
Jan 29 2008 |
| Education level required: |
Unspecified
|
| Experience in years: |
No experience |
| Company: |
Recruitspain |
| Contact Name: |
Recruitspain |
| Contact Phone: |
0034952667986 |
| Preferred Method of Contact: |
No Preference |
|
|
|
