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| Company: |
Digicel Pacific Ltd |
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| Job Title: |
Head Of Marketing PNG |
| Job Category: |
Marketing/PR |
| Job Location: |
Fiji |
| Job Ref. Number for your records: |
HM PNG |
| Job Description: |
JOB TITLE: Head of Marketing PNG
Company Profile:
Since its launch in the South Pacific in November 2006, Digicel has become the fastest-growing mobile operator in the South Pacific with current operations in Samoa, Papua New Guinea and Tonga, as well as commitments from the Governments of Fiji, Vanuatu and several other countries in the Pacific. Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets.
Primary objective of the job:
Responsibility for customer acquisition in the design and delivery of launch and the growth of the net base through executive ownership of the process of innovation, analysis, planning and executing the development and maintenance of the profitable products; to be the guardian of the companys brand equity and public image to consumers, government and other stakeholders; the promotion of the brand to the public; influencing and managing the level of demand for Digicels products and services; resource allocation based on company priorities; team leadership primarily in the Marketing department but secondarily in the Sales department and the wider organization.
Development of marketing team
Shares with CEO and other members of the management team the total company revenue targets, leadership and vision challenges of the organization.
Main Duties and Responsibilities:
Strategic Planning developing consumer insight to drive marketing planning. Contribute to the management teams strategic planning
Product Development gatekeeper for all new products/initiatives and project management.
Market Analysis/Forecasting/Marketing Mapping identify psychographics of market segments; determine size of segments and relative profitability for mobile phone penetration
Point-Of-Sale ideation, in-market implementation, evaluation approval, material development
Promotions/Sponsorship negotiations with larger sponsorship properties, or handset principals, ideation as to exploitation, supervision of field execution of initiatives.
Media Planning, buying and evaluation of all media to gain breakthrough effectiveness while achieving commercial efficiency
Communication primary contact for commercial related interfaces with the media. Approve activities of PR, design and advertising agencies in relation to activities about the brands look, sound and feel in the press, other print media and on the electronic media including internet.
Pricing approving all the pricing plans developed by the Pricing Analyst. Monitoring the relative profitability mix of the products to build increase value.
Budget management in an environment of shifting priorities, this role needs to effectively plan and allocate resources to drive different elements of the marketing mix while staying within budget. An annual budget is done at the start of the year and is revised monthly.
People Management Manage and co-ordinate activities and take full responsibility for the management and development of the sales teams.
Contribute to the success of Digicel in the Pacific region through active teamwork with participation in cross-company projects and processes.
Academic qualifications and experience required for job:
At least 8 years marketing experience at management level with a significant track record in brand management, equity building, campaign development in a FMCG organization
Knowledge of international brands or overseas work experience
Management of international agencies and research companies
Knowledge of key local media owners/editors.
A track record in strategic thinking and planning translated into action through demonstrated leadership capabilities.
A proven commercial awareness with regard to revenue generation and cost reduction
Well developed interpersonal and negotiating skills
Financial planning and budget management experience
Excellent interpersonal skills, with the ability to influence people at all levels internal and external to the organisation
Sense of ownership and responsibility with a proven track record of working on own initiative as well as part of a multi-disciplinary team
Clear thinking and clear communication skills
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| Skills Required: |
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| Language Requirements: |
English-Very Good
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| Employment Type: |
Full Time
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| Yearly Salary: |
Unspecified
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| Posting Date: |
Aug 07 2008 |
| Education level required: |
Masters
|
| Experience (in years): |
7 to 10 Years |
| Job also available in: |
This job is actually based in Papua New Guinea but the South Pacfic Regional office is in Fiji. |
| Company: |
Digicel Pacific Ltd |
| Contact Name: |
Digicel Pacific Ltd |
| Contact Phone: |
+6768723580 |
| Preferred Method of Contact: |
No Preference |
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| Jobseekers:74209 |
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Employers:8458 |
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Language:english |
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