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| Company: |
Recruit Gibraltar |
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| Job Title: |
Website Analyst |
| Job category: |
Web Design |
| Job Location: |
Gibraltar - Gibraltar |
| Job Reference Number: |
rg |
| Job Description: |
Our client is searching for a Website Analyst to provide customer-insight using statistical analysis by defining and monitoring reporting and using ad-hoc analysis of online user behaviour, transactional activity, site performance indicators and other key metrics to optimise the customer experience and to drive effective online decision-making.
You will ensure new site developments are effectively tracked and monitored ensuring that key indicators are reported and communicated. As well as assisting with site investigations, testing, and customer surveys & studies, providing insight and evidence to make recommendations; support improvements; and to resolve website issues.
You will also ensure you understand the scope of the system change and the business requirements so that effective testing and reporting may be executed as required.
Accountabilities -
Specify and project manage implementation of tracking tags across all websites
Ensure all required reporting measures are in place to accurately establish and communicate the impact of each new site development Work closely with product managers and key stakeholders in order to define and automate website/customer behaviour reporting helping them to identify site enhancements
Communicate insights and inspire positive actions to key stakeholders Analyse traffic from multiples sources to identify how best to optimise conversion across the site
Provide ad hoc analysis into specific issues regarding site usage behaviour making recommendations where possible
Proactively mine data and conduct analysis to improve conversion, customer retention and customer profitability from the site design, product and mapped customer journeys
Investigate known issues and changes to KPI`s/trends in order to understand cause and impact
Assist with multivariate, usability and UAT testing to ensure changes optimise the customer experience
Manage the reporting portfolio and their distribution list
Monitor availability and performance based on online KPI`s, reporting on the impact of any degradation/improvements
Provide weekly health check updates and consolidate these for the monthly reporting
Required Skills And Experience:
Excellent presentation and communication skills
Excellent Excel skills
Web analytics (eg. Red Eye; Omniture)and advanced data reporting (e.G.
Crystal Reports, SQL) experience
Highly numerate and commercially aware
Demonstrable customer-centric thinking
Understanding of web best practices and web conversion metrics
Good understanding of website technologies such as Javascript, AJAX in order to manage tagging requirements and understand core website functionality
Self motivated and enthusiastic approach to work
Salary based on experience
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Skills Required:: |
Excellent presentation and communication skills
Excellent Excel skills
Web analytics (eg. Red Eye; Omniture)and advanced data reporting (e.g.
Crystal Reports, SQL) experience
Highly numerate and commercially aware
Demonstrable customer-centric thinking
Understanding of web best practices and web conversion metrics
Good understanding of website technologies such as Javascript, AJAX in order to manage tagging requirements and understand core website functionality
Self motivated and enthusiastic approach to work |
Language Requirements: |
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| Employment Type: |
Full Time |
| Yearly Salary: |
Unspecified |
| Posting Date: |
2009-07-07 |
| Level of Education: |
Unspecified |
| Years of Work Experience: |
No experience |
| Company: |
Recruit Gibraltar |
| Contact Name: |
Recruit Gibraltar |
| Contact Phone: |
0035020077900 |
| Preferred Method of Contact: |
No Preference |
| Preferred Language of Resume/Application: |
English |
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