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| Company: |
GEN Enterprise Consulting |
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| Job Title: |
Marketing Communications Manager/ MarCom |
| Job category: |
Marketing/PR |
| Job Location: |
Shanghai - China |
| Job Description: |
Our client, an international company specialized in medical assistance and security solutions is looking for the following talent to join their innovative team in Shang, China:
Role Overview:
The incumbent implements all marketing and marcoms activities of the East China Region providing marketing leadership in support of the region¡¦s business development goals.
Primary focus on the following areas:
Ć Development of leads generations campaigns and tools for the Corporate Market with specific focus on Membership, Security and Online services.
ƒÜ Development & implementation of an effective client (buyer/end user) education programme - creating innovative ways increase usage of the Corporation`s members¡¦ services for both corporate and enhancement sectors and ultimately increase operations/clinics revenue.
Core Responsibilities
a) Business Development ¡V Leads Generation (Corporate Market)
Ć Generating awareness/interest - development of lead generation events/campaigns to communicate the unique value proposition of the Corporation and generate interest and preference in our Corporate Programmes. direct marketing campaigns
Ć Above touch points include but not limited to organising seminars/workshops, collaborating with trade and interest groups and key regional conferences/exhibitions for target verticals.
Ć Product focuses for Leads Gen primarily Medical, Security & Online product lines to prospects as well as the creation of cross selling opportunities to existing customers.
b) Value Creation & Customer Loyalty (Corporate)
Ć Develop a vibrant client (Buyer/End User) education programme and conceptualise innovative ways to touch end users in the corporate and enhancement sectors. Aim: to increase utilisation and ultimately Operations and Clinic revenue.
c) Communications ¡V Strategy & Tools
Ć Align all marketing collaterals, sales presentations and related points of sale with the brand values and market position of the Corporation.
Key Competencies
Ć Business Acumen and insight
Ć Action Oriented
Ć Effective Communications
Ć Managing diversity
Ć Service Orientation
Ć Planning, organizational and leadership skill
Ć Team work
Ć Attention to details
Required Experiences
Incumbent must have the following expertise/track record:
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1. At least 5 years ¡]ideal¡^good marcoms and direct marketing experience with a good part spent in B2B environment.
2. B2B marketing experience in a competitive and solutions based business with direct marketing, marcoms and some media management experience.
3. Developed and successfully implemented strategic and tactical marketing plans in the above and able to think out of the box.
4. Dynamic individual with demonstrated ability to meet/exceed set quantitative objectives in previous positions.
5. Exhibit excellent communications skills.
6. Western-face appearance and working experience in China
Requried Qualifications
University graduate, preferably in business studies, marketing or communications
Required Languages
English and Mandarin Chinese(idea) |
Language Requirements: |
English-Very GoodChinese-A little |
| Employment Type: |
Full Time |
| Yearly Salary: |
Unspecified |
| Posting Date: |
2009-06-12 |
| Level of Education: |
Bachelor |
| Years of Work Experience: |
5 to 7 Years |
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