|
|
| Company: |
Brosch & Associates LLC |
|
| Job Title: |
CRM Marketing Director |
| Job category: |
Marketing/PR |
| Job Location: |
Harrisburg - PA Pennsylvania - USA |
| Job Reference Number: |
1120 |
| Job Description: |
The following are qualities/experience the manager is looking for:
-Retail loyalty marketing experience
-Loyatly marketing experience
-Retail marketing experience
-Cross departmental project management experience
-Experience in developing new initiatives
Essential Duties And Responsibilities
The associate is responsible for the functions below, in addition to other duties as assigned:
1. Develops, launches, and maintains all marketing loyalty programs (including program benefits, rules, consumer communication plans, store execution, and ongoing initiatives. Specific program responsibilities include:
-Development of loyalty program(s) strategy.
-Creation, production and distribution of program benefits/offers and all consumer communications.
-Organization and direction of cross functional teams to execute programs. Depending on the program, teams can include areas such as IS, Advertising (internal and external), Store Operations, Customer Service, Category Management, and Legal.
-Regular reporting and complete analysis of programs and future recommendations for all aspects of the programs.
2. Develop, launch and maintain a CRM store-wide, multi-channel communication plan to include all 1/1 consumer communication; individual marketing programs (i.E. SCR); vendor-funded communications, and permission-based, informational, promotional, and event-driven communications; and new and existing pharmacy compliance efforts; channels include direct mail, email, widget-based, mobile text, and voice.
3. Develop and execute marketing programs designed to build the Rite Aid customer database or append valuable information to the existing Rite Aid customer database.
4. Business partner with Rite Aid IT in the development and implementation of CRM IT infrastructure.
5. Other Marketing projects as assigned.
Other Skills, Abilities, and/or Training
The following qualities are required:
-Ability to work in harmony with many different types of personalities.
-Ability to work well within and ability to lead a team.
-Ability to self direct.
-Ability to pass drug test.
-Committed to providing customer service that makes both internal and external customers feel welcome, important, and appreciated.
-Ability to preserve confidentiality of information.
-Ability and willingness to move with purpose and a strong sense of urgency.
-Ability to work weekends on a rare basis.
-Ability to work extended days on a frequent basis.
-Accuracy and attention to detail.
-Ability to organize and prioritize a variety of tasks/projects.
-Familiarity with industry/technical terms and processes.
-Familiarity with database marketing and e-mail software.
-Proficiency with the Microsoft(r) Office Suite (Word, Excel, PowerPoint, and Access).
|
Skills Required:: |
Education and/or Experience
Bachelor`s degree (BA/BS) in Marketing, plus five (5) to six (6) years` CRM at a management level and supervisory experience; or equivalent combination of education and experience. Retail experience is preferred. |
Language Requirements: |
|
| Employment Type: |
Full Time |
| Yearly Salary: |
70000 USD |
| Posting Date: |
2009-07-21 |
| Level of Education: |
Bachelor |
| Years of Work Experience: |
5 to 7 Years |
| Company: |
Brosch & Associates LLC |
| Contact Name: |
Brosch & Associates LLC |
| Contact Phone: |
757 463 9064 |
| Preferred Method of Contact: |
E-mail |
| Preferred Language of Resume/Application: |
English |
|
|
|
