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| Company: |
Recruit Gibraltar |
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| Job Title: |
Web Analytics Manager |
| Job category: |
Marketing/PR |
| Job Location: |
Gibraltar - Gibraltar |
| Job Description: |
Web Analytics Manager
Our client is searching for a Web Analytics Manager to analyze online marketing, e-mail marketing and website user behavior using quantitative and qualitative methodologies to provide recommendations to improve site performance, marketing programs and our customers’ digital experience to meet business objectives.
Responsibilities:
· Help build and expand our cyber analytics practice.
· Identify, scope, propose, and manage the analysis and interpretation of clients` internal and external data to support business decision-making.
· Design and recommend appropriate analytic methodology, approach and tools.
· Define key metrics to measure web site performance, construct tracking dashboards and maintain general reporting structure
· Create, monitor, track and report appropriate web metrics versus established goals daily, weekly and monthly
· Recommend website changes based on insights drawn from site analysis and competitive drivers that improve overall performance, traffic and customer experience;
· Present statistical conclusions/recommendations and actionable insights.
· Perform statistical data analysis and modeling.
· Write POV documents for clients regarding the latest trends and developments in the web analytics area
· Develop state of the art approaches to analyze online customer behavior including experience path, customer profiles, browsing behavior, content effectiveness and customer segmentation.
· Liaise with vendors
Requirements:
· 5-7 years experience in analyzing web data such as online traffic, click stream data, web usage statistics, log-based data collection, cookie-based and site landing page optimization; ideally with high-traffic e-commerce destinations
· Demonstrated marketing experience tracking campaigns, creating custom variables and performing funnel/fall-out analysis.
· Familiarity with best practices for analyzing user behavior online as well as general tracking set-up and data interpretation.
· Strong analytical background, demonstrating an ability to collect data, analyze trends, and identify key marketing insights
· Experience with Omniture implementations.
· Strong understanding of Internet marketing business models and metrics as well as competitive and consumer research principles, marketing analysis and statistical methods.
· Experience coordinating multivariate or A/B testing on live sites.
· Understanding of web architecture and technologies and their relationship to capturing traffic data for analysis.
· Experience with SQL and a strong background in math or statistics
Salary based on experience
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Skills Required:: |
5-7 years experience in analyzing web data such as online traffic, click stream data, web usage statistics, log-based data collection, cookie-based and site landing page optimization; ideally with high-traffic e-commerce destinations
· Demonstrated marketing experience tracking campaigns, creating custom variables and performing funnel/fall-out analysis.
· Familiarity with best practices for analyzing user behavior online as well as general tracking set-up and data interpretation.
· Strong analytical background, demonstrating an ability to collect data, analyze trends, and identify key marketing insights
· Experience with Omniture implementations.
· Strong understanding of Internet marketing business models and metrics as well as competitive and consumer research principles, marketing analysis and statistical methods.
· Experience coordinating multivariate or A/B testing on live sites.
· Understanding of web architecture and technologies and their relationship to capturing traffic data for analysis.
· Experience with SQL and a strong background in math or statistics
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Language Requirements: |
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| Employment Type: |
Full Time |
| Yearly Salary: |
Unspecified |
| Posting Date: |
2009-10-13 |
| Level of Education: |
Unspecified |
| Years of Work Experience: |
No experience |
| Company: |
Recruit Gibraltar |
| Contact Name: |
Recruit Gibraltar |
| Contact Phone: |
0035020077900 |
| Preferred Method of Contact: |
No Preference |
| Preferred Language of Resume/Application: |
English |
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