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| Company: |
Betfair |
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| Job Title: |
Poker, Casino & Games Executive |
| Job category: |
Marketing/PR |
| Job Location: |
Hamrun - Malta |
| Job Reference Number: |
mlt0011 |
| Job Description: |
Betfair Job Specification
Role: Poker, Casino & Games Executive – Greek Region
Reports To: Greece and Cyprus Country Managers
Department: Greek Marketing
Location: Malta
Position Purpose:
A commercially driven marketer with at least one years online gaming experience is required to work in Betfair’s expanding Malta office.
Working across Poker, Casino and Games products you will be the required to drive revenue growth by working across numerous functional business teams and deliver on brand, exciting and efficient marketing campaigns. You will then report back on the success of these campaigns, and seek to continually improve the marketing output of the business.
You will be supported by global, regional and marketing experts, as well as industry leading business intelligence and reporting tools. Effectively utilising this support, you will help retain, develop and excite Betfair’s gaming customers.
Being a good communicator and team player is essential for this role, as well as a commercial understanding of how this business makes money and what motivates people to play.
Key Responsibilities / Duties:
Campaign Planning and Delivery
• Planning and co-ordinating an ongoing programme of acquisition, cross-sell, up-sell and reactivation campaigns.
• Maximising ROI.
• Working with Poker and Games P&L owners as well as Greek and Cyprus Country Managers and Regional Manager to understand strengths, weaknesses, opportunities and threats.
• Working with marketing functions to turn the SWOTs into customer facing marketing campaigns.
• Ensuring that all marketing material that reaches the customer is on brand, free of mistakes and delivered as efficiently as possible.
• Making sure marketing campaigns are supported across multiple marketing channels for maximum exposure.
Analysis and Improvement
• Analysing and reporting on the performance of all marketing campaigns.
• Become the operational point of escalation for all Poker & Games marketing.
• Help analyse and improve the tools / processes that bring ideas to market.
Communication
• Understanding and knowing playing attributes of high level players. Working with Key Account Managers and Key players to deliver excellence in bespoke customer relationship management.
• Managing communication between functional teams bring campaigns to market.
• Manage communication between the regional and central marketing teams.
• Communicate marketing performance to the Games P&L owners.
Key Working Relationships:
Working relationships are fundamental to this role. You will need to have excellent relationships with the Greek Marketing team, internal marketing and functional teams.
Person Specification
Experience & Qualifications Required:
Essential:
• At least two years online gaming experience
• Native speaker of Greek.
• Excellent and adaptive communication skills.
• Able to influence others through assertive behaviour.
• Proven ability to co-ordinate others, and to affect a change.
• Proven ability to work under pressure and within tight timelines.
• Results driven and self motivated.
• Good understanding of Poker, Casino and other gaming products and what motivates individuals to play them.
• An understanding of marketing principles and channels.
• Excellent working knowledge of PowerPoint, Excel, Word, Outlook and the Internet
• Degree level education
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Skills Required:: |
Key Skills and Attributes:
• Team player with personal characteristics that engender trust and confidence.
• Ability to establish credibility quickly.
• High degree of resilience, perseverance, focus and commitment is essential.
• Ability to work independently and in a team.
• Ability to bring people together.
• Comfortable within a changing and developing environment.
• Strong interpersonal skills with an ability to work with a variety of styles, personalities and diverse areas of the group.
• Confidence to make own decisions.
• Must be approachable at all times and in all situations.
• Ability to prioritise, organise and multi-task
• Must have flexible attitude and the ability to work under pressure.
• Motivated, enthusiastic and focused on a career in marketing.
Special Conditions:
• Position will involve occasional travel.
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Language Requirements: |
Other: Fluent Greek |
| Employment Type: |
Full Time |
| Yearly Salary: |
30000 Euro |
| Posting Date: |
2009-10-21 |
| Level of Education: |
Bachelor |
| Years of Work Experience: |
1 to 2 Years |
| Company: |
Betfair |
| Contact Name: |
Betfair |
| Contact Phone: |
0035699710011 |
| Preferred Method of Contact: |
No Preference |
| Preferred Language of Resume/Application: |
English |
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