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| Position wanted: |
Marketing manager / Marketing Director / Brand manager |
| Job category: |
AdvertisingBeauty/CosmeticsCreative Arts/MediaDistributionFashionFood ProcessingHealthcareManagement/ManagerMarketing/PRProduction |
| Preferred Location: |
China |
| Objective and Resume Summary: |
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Enthousiast and ambitious marketing professional with 6 years of experience within FMCG.
Skilled in developing and implementing strategic and innovative brand initiatives, leading cross functional teams and NPD in order to reach targets, develop business growth both in sales and margins.
Successfully developed, implemented and monitored brand marketing and promotional plans and gained sound and in depth experience of the whole spectrum of consumer and marketing tools: from advertising and ATL package, PR activities, on trade and off trade mix, to B2B promotions.
Now seeking to relocate in China and seeks a position as a marketeer for an ambitious Chinese company willing to develop business in Europe or willing to use my experience and skills in order to develop, grow and strengten their local brands on the local market. |
| Skills: |
Marketing, branding, brand management, NPD, project management, relaunch, B2B, B2C, business development |
| Known languages (and levels): |
English-Very GoodFrench-Very GoodSpanish-GoodChinese-A littleJapanese-A littleOther: Dutch: fluent
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| Type of Employment wanted: |
Full Time
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| Minimum Yearly Salary in Numbers: |
35000 Euro
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| Current Location: |
Netherlands, Den Haag |
| Education History, Qualifications & other additional information: |
| Level of Education: |
Masters
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2006 - 2007: Business Marketing (NIMA B course), SRM Amsterdam
1996 - 2001 : ISARA, Engineering University in Agriculture and Food business, France
Master of Sciences in Agriculture and Food Business / Engineer degree
Thesis “Economical consequences of the liberalization of the energy market in the Dutch horticultural sector, impact on cost structure’’.
• Published by the French Chamber of Trade and Export
•Selected for the Price of Researches on Food Business Economy
Study semester at Wageningen University, The Netherlands (Master courses)
4 internships: 2 months in Canada (Biological production system), 5 months in Finland (National Agriculture Research Centre) and 8 months in France (Intensive Dairy Farms)
1995: A-Level, Sciences, obtained with honors’
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| Work History & Experience: |
| Years of Work Experience: |
5 to 7 Years |
Dksh Netherlands: Senior Brand Manager, Since 08/2008
With 21.000 people worldwide, DKSH is a globally operating Swiss group, market leader in marketing, distribution and logistics in Asia. In The Netherlands, DKSH is specialized and leading in Premium Pet food
Strategic development of innovative concepts in order to enter new distribution channels
Brand management (marketing and promotion) premium pet food:
• Develop and implement marketing strategy in line with global sales and marketing targets
• Lead NPD in line with brand strategy and in collaboration with and cross functional team
• Lead business development: develop existing business relationships and drive negotiations and business development for new export and national clients (Russia, Europe, Scandinavia)
Dksh Netherlands: Brand Manager (08/2007- 07/2008)
Lead and delivered major repositioning and re-launch of Sluis premium pet food brand
• Relaunch: positioning fine-tuning (based on Category Strategy, Consumer Insights and Competitive analyses), benefits and claims, assortment optimization, new product varieties, tail-cut pricing & cost analysis, new packaging design, shelf concepts and ATL/BTL support
• Build and lead cross-functional team to deliver agreed relaunch: including ingredients innovation, production and logistic, promotion, sales, packaging program
Responsible for brand management of Sluis and Seeds of Love brands in Europe
• Finance: establish and manage forecast and P&L, review P&L performance based on KPI´s
• Promotion and marketing: develop annual and long term strategy and execute brand plans to drive continued growth and profit of the brands at a European level
• Sales: manage and challenge account and export managers in delivering sales targets, support them by developing marketing tools and activities
• Evaluate in-market performance and sales forecasts
• Production & stock: ensure efficient stock management and best rotation of products
• Market, trends and NPD: gather consumer and competitive information, identify category trends, opportunities and issues, lead in New Product Development
Sopexa Netherlands, Product Manager Fmcg Food & Wines (11/03 – 07/07)
With 39 locations worldwide, Sopexa is the marketing&communication leader for French Food&wines
Developed marketing strategies and promotion plans for French products in food and drinks:
Brand portfolio: Médoc wines - Côtes du Rhône – French cheeses - Pink Lady® - French apples
• Management and control of marketing budgets, financial plan and objectives
• Developed tailor-made promotion plans
• Market research (target markets and their needs, competitors, trends, brand awareness)
Implemented marketing, communication and advertising plan:
• ATL: media plans in collaboration with advertising, media buying agencies (e.G. Pink Lady TV campaign, Pink Lady sponsorship of Life and Cooking)
• PR & Events: national tastings, joint promotions, press relations (e.G. Pink Lady®‘s nights in nightclubs), free publicity
• Trade&retail /BTL: with the major distribution channels and players
• B2B and Out of Home: promotions at cash-and-carry, hotels, restaurants, bars and nightclubs level
• POS material: designed and implemented POS material in collaboration with the creation chain
Developed acquisitions and new marketing concepts:
• Survey and provide clients with development of local trends and opportunities
• Use the above in out of the box joint promotions for increasing RoI of clients
Nike Emea, Product Manager Assistant – Licensed Products (03/2003 - 10/2003)
Co-coordinated the licensees work according to Nike seasonal planning
Ensured respect of Nike brand strategy at licensee level
Assisted in the development of the POS material in liaison with advertising department
Market review on martial arts: making optimal choices for the brand within this sector
French Embassy In The Netherlands, Commercial AttachÉ Agri-food (06/01- 01/2003)
Monitored the economy and trade in agricultural sector in The Netherlands
Kept French exporters and investors informed, advised on opportunities and implementation:
• Researches on the right business and industrial partners
• Adaptation of the product to the specific requirements of the Dutch market
Stimulated and promoted Franco-Dutch business relation and French investments
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