|
|
| Position wanted: |
Brand Manager |
| Job category: |
AdvertisingFashionMarketing/PR |
| Preferred Location: |
China |
| Preferred City-State/County: |
Shanghai |
| Objective and Resume Summary: |
|
I have an 8-year experience in Marketing Communications in Multi-National companies , pls see in the attached resume. I started my career at the media & advertising agency as a Channel planner. My latest job is a Brand manager at Bacardi(Thailand) . With all those years , I have found myself so passionate and enthusiastic in Marketing Communications. Working at the Agencies giving mea strong foundation in Communications with many trainings, both in the classroom and on-the-job one ,and also how to deal with clients in any kind of situations. Then at Bacardi , I have learned how to utilize all possible marketing tools to make the brand growing , within a restricted circumstance of Alcohol marketing.
|
| Skills: |
Brand management , event management ,media planning |
| Known languages (and levels): |
English-Very GoodChinese-GoodOther: Thai
|
| Type of Employment wanted: |
Full Time
|
| Minimum Yearly Salary in Numbers: |
24000 Euro
|
| Current Location: |
China, Shanghai |
| Education History, Qualifications & other additional information: |
| Level of Education: |
Bachelor
|
• Thammasat University (1997 – 2001)
Bachelor of Business Administration (Marketing)
• Shanghai Jiao Tong University (2008- 2009)
Chinese language study – Intermediate level
|
| Work History & Experience: |
| Years of Work Experience: |
7 to 10 Years |
April 2008
Bacardi (Asia-Pacific) Shanghai
Project Consultant (Part-time)
• Designed and implemented Bacardi branding related in the Regional Brand Workshop. To build and refresh the branding atmosphere among teams.
May 2007 – February 2008
Bacardi (Thailand) LTD
Brand Manager (Bacardi/Bacardi Breezer)
• Planned and implemented total marketing plans — both to effectively reach target sales and expected brand awareness. Followed the Global branding and marketing guideline and also created localized marketing campaigns.
• Managed branding activities to gain more awareness during the difficult time of an Alcohol advertising restrictions in Thailand. The big success was the biggest electro-music event in Thailand ‘Bacardi B-Live’ ,which attended by more than 6,000 people and gained numerous of Pre and Post PR in 2007. And extended the success with an innovative music project called ‘B-Live radio’ – Streaming radio on mobile which has been successful in terms of Brand Innovation , Media and users.
May 2004 – May 2007
Mediaedge:cia (thailand)
Senior Channel Planner
• Planned and implemented total communication plans to reach target audience with highest effectiveness by engaging brand into consumer’s life actively. This included all processes from target consumer insight research, communication platform / strategy to final implementation and evaluation
• Key clients are Sony Ericsson , Happy DTAC (Telcom) , CRC (Retail business) , CPM (Retail Development) , EMI Music
July 2003 – April 2004
Sevengold Marketing
Marketing Manager
• Key task is to lead the transition of the sales strategy, from Traditional Trade Oriented to Modern trade. Entered the new business approach in the new market while keeping a relationship with the traditional trade.
• Successfully opened the new trades , including Office Depot , Index living Mall , SB Furniture , Makro Office
April 2002- July 2003
Bacardi (Thailand) Co.,Ltd
Key Account Executive (December2002 to July 2003)
• Managed key accounts of Modern Trade. Responsible to the budget allocation, sales target, promotional activities, and analysis of alcohol industry, both on-premise and off-premise.
Sales Representative (HORECA) (April 2002 to November 2002 )
• Responsible for key accounts of Hotel/Restaurant/Catering. Responsible to the budget allocation, sales target, promotional activities, and sponsorship programs.
March 2001 - March 2002
MindShare (Thailand) Co., Ltd.
Media Planner
• Planning media usage for clients to ensure the highest effectiveness within the given budget. This included analyzing the advertising industry, clients’ market, updating new creative media and reporting competitors’ movement to clients.
1998 to 2000
Held a variety of part-time sales positions in companies like FBT (Thailand) and Costco Wholesale (in San Francisco).
|
|
|
|
