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| Position wanted: |
Web Development |
| Job category: |
AdvertisingAutomotiveDesign/MultimediaInformation TechnologyInternetMarketing/PRProgrammerWeb Design |
| Objective and Resume Summary: |
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Career Objective
To thrive on professional credentials and seek a challenging job in a reputed organization and to integrate my varied skill set in Online Branding, Strategic Internet Marketing, SEM/SEO, Analytical and software skills in the IT industry especially to excel in the field of Web Design & Development, SEM/SEO (Internet Marketing/Search Engine Optimization), E-mail Marketing. Make a significant contribution and be an asset for the organization, and carve a niche for myself whatever I undertake.
SUMMARY
Around 10+ years of experience in IT industry, which includes 2 years of Application software development using Client / Server technology with Visual Basic as front end and SQL Server as backend, 8+years handful experience on internet/intranet applications and providing Content Management Solutions. Plan and manage e-campaigns, Search engine optimization and Internet marketing.
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| Skills: |
Online Marketing Manager, Web Development Manager, Web Master, Web Analyst, Web Developer, Web Specialist, Web Developer |
| Known languages (and levels): |
English-Very GoodSpanish-A littleHindi-Very GoodOther: Urdu
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| Type of Employment wanted: |
Full TimePart Time
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| Minimum Yearly Salary in Numbers: |
40000 USD
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| Current Location: |
Kuwait, Salmiya |
| Education History, Qualifications & other additional information: |
| Level of Education: |
Masters
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v Master Of Computer Applications (MCA) – 1997
v Bachelor of Science (B.Sc) – 1994
q Excellent at Search Engine Marketing campaigns with focus on search engine optimization and PPC.
q Strong understanding of search engine-friendly web design and ability to make critical design and technical recommendations
q Well versed in developing web to database applications, intranet applications and providing Content Management Solutions, managing Web Servers.
q Flexible and able to adapt to changing environment and willing to learn and stay abreast of new technologies
q SQL Server Administration with table designs.
q Experience in handling Windows NT/2000 and Windows 2003 OS.
q Familiar with all aspects of software development life cycle and RDBMS concepts.
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| Work History & Experience: |
| Years of Work Experience: |
7 to 10 Years |
Proffesional Experience - Current
Date: October 2006 - Present.
Role: Senior Webmaster
Company Name: Bader Al Mulla Group of Companies
Role Objective:
Responsible for the design, layout and proper functionality of an interactive Automotive website which serves as an online marketing tool displaying key information pertaining to the Automotive Departments, while providing easy to use online services for online visitors and customers.
§ Lead web development and marketing efforts including development of micro-sites, web campaign, and parent web site functionality for commercial division.
§ Interact with Commercial Director, Divisional General Manger for getting approvals of the creative work done for website
§ Promote overall digital content portfolio and specific digital media content offerings (sites/pages, banners, etc.) in online media.
§ Interact with local ISP’s, Hosting Companies when needed to host new website developments
§ Coordinate with Media agencies for the follow up of latest media publications
§ Coordinate with Marketing Mangers of external corporate for the design of new functionalities in website
§ Make decisions in day-to-day operations, proactively raising issues with managers when necessary
Operational:
§ Develop technical and marketing plan for the website based on objectives of Commercial Division
§ Analyze requirements and produce detailed design docs and functional specifications
§ Managing Digital Signage Management System – Scheduling and monitoring media library play list for automotive promotions and media campaigns, keep track record of Media Playback statistics
§ Defining e-marketing requirements for websites search engine optimization
§ Solid understanding of Information Architecture design, search engine design or optimization
§ Strategize, run and monitor PPC campaigns (Google Ad Words & Yahoo Search Marketing)
§ Align SEO (organic marketing campaign) simultaneously with Paid marketing campaigns
§ Fully responsible for PPC & SEO related research work
§ Coordinate with Automotive departments and other companies within the Commercial Division to obtain information that needs to be hosted on the website and create website content
§ Develop an attractive, practical, and functional ‘homepage’ using a combination of graphic design skills, technical knowledge of web programming and aesthetic sense
§ Design and implement a fully functional, web-based online application system using web development tools and software; ensure web application complements functionality specifications, design and programs and integrate across multiple applications, platforms, servers and databases
§ Simplify website navigation and make it more intuitive and user-friendly for users by adding self-help features such as EMI calculators, online service booking etc. And refer to features incorporated in other websites of a similar nature
§ Write a structured validated hypertext mark-up language (HTML) for ease of maintenance
§ Create a function in the database from where inquiries and complaints of web visitors are directed to respective departments
§ Test website for functionality in different browsers and at different resolutions to ensure proper running of website
§ Maintain website by updating content, refining features, troubleshooting and displaying new promotional activities/ discount schemes announced from time-to-time
§ Compile, analyze, program and report statistics related to website usage on homepage
§ Perform day-to-day maintenance of web pages to ensure changes are referenced in major search engines
§ Evaluate Internet Service Providers (ISP) in terms of security provided, bandwidth available and negotiate with them based on finalized requirements
§ Agree upon Service Level Agreements (SLA) with ISP, host companies and review their performance against the same
§ Make recommendations on server and RAM requirements for memory and system upgrades as well as upgrades of new software languages required to the Marketing Manager for requisite approvals and action
People Management
§ Supervise functioning of web designer, Assistant Webmaster and exercise administrative control
§ Review performance of web designer on targets assigned; provide feedback and help them develop their skills
Proffesional Experience - Previous
Date: January 2002 – September 2006.
Role: Webmaster
Company Name: Al Sayer Group of Companies
Role Objective:
As a Webmaster I was responsible in design and maintenance of Al Sayer Group website. Design and Developed catalogue for Al Sayer CRM portal.
§ Interact with Board Members and Group Managers of Individual companies and divisions for getting approvals of the creative work done.
§ Identify and develop online marketing campaigns and tools including SEM, email marketing, newsletter marketing plan and execute on projects in close co-operation with internal stakeholders
§ Serve as a liaison with all other departments, initiative owners and Marketing and Corporate Communications team, to leverage all digital resources and assets.
§ Able to conceptualize and communicate technical information and to present technical concepts to Management and Staff at varying experience levels etc.,
Operational
§ Liaising with other departments to develop a coherent content, technical and marketing plan for the website.
§ Develop Internet enabled systems using web development tools and languages. Ensure Web Application matches the functionality specifications, designs, programs, or integrates across multiple applications, platforms, servers, and data stores.
§ Website Optimization including content/ tags writing, keyword research, submission to major search engines, posting on different directories and forums/ link building, reciprocal linking etc.
§ Assist fellow team members in developing strategic content writing
§ Conduct web analytics procedures for website analysis in the beginning & during the campaign
§ Provide detailed PPC monthly reports along with web analytics facts & figures
§ Design and implement full-featured, enterprise-class, Web-based, on-line application systems. Work in a very fast-paced, team-oriented environment.
§ Initiated the design and create dynamic database driven tracking device to improve the efficiency of sales & service queries.
§ Create an attractive, practical and functioning “home page” for the corporate and need to have a complete understanding of the goals and objectives for the website.
§ Setting up a prototype website reviewing the prototype with clients to ensure they are satisfied with the end result.
§ In addition to handling Al Sayer Group website, has been involved in maintenance of product catalog of CRM portal, design and implementation of Al−Sayer Group CRM Portal mainly by successfully implementing the Product Catalog and Employee News.
§ Update the Media plans for the Al – Sayer Group using CRM portal and as well keep up to date information about the specifications of Toyota, Lexus models and as well competitors.
§ Managing and merchandising the Group website. These activities include visual merchandising, product merchandising, site navigation and onsite promotion management and site analytics.
§ Optimization of web server performance, including caching, compression, load balancing and fail over a plus
People Management
§ Supervise functioning of web designer, Assistant Webmaster and exercise administrative control (including authorizing leave applications)
§ Review performance of web designer on targets assigned; provide feedback and help them develop their skills
§ Provide accurate work estimates and follow through on time commitments
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