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| Position wanted: |
International Brand and Marketing Manager |
| Job category: |
Beauty/CosmeticsFashionFood ProcessingHealthcare |
| Preferred Location: |
Belgium |
| Preferred City-State/County: |
Bruxelles |
| Objective and Resume Summary: |
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Experienced International Marketing Manager and Global Brand Development Manager with over 10 years of responsibility for multi-country business units at international consumer goods companies, retail and direct selling organizations.
Proven strategy development skills and delivery of results on all assignments.
Creative and analytical Marketing background with broad customer development experience. Successfully led, developed, coached teams and individuals. Reputation for being passionate about the business and for a thorough, yet pragmatic, results & people oriented approach.
Pragmatic problem-solving approach and proven ability to become quickly skilled and familiar with new situations, including technically sophisticated background and challenging cultural environments
Career highlights
Global senior brand manager emea and Middle East 2008 current
Brand development responsibility. Reporting to the Head of Marketing, 3 direct reports. Based at the headquarter in Brussels (Belgium).
Deliver volume and profit objectives whilst developing strong brands & propositions across the Distributor Markets region
Develop European Marketing Strategy for Consumer Division
Develop, on an annual basis, an activity plan (tactics) in conjunction with Sales Management to achieve the objectives
Lead the development and implementation of brand strategies (incl. Marketing Plans) in the assigned markets with the distributors
Ensure consistency of Branding and Vision implementation across Emerging Markets
Develop the relevant customer and consumer insights to drive the growth platform of the Ansell consumer products portfolio in the region
Develop business development strategies for accelerated growth of the portfolio based on those insights in existing and new markets
Identify and initiate new initiatives to strengthen the Ansell consumer product portfolio in the defined region, as part of the global strategy for growth.
Identify and exploit new product initiatives that are in line with local markets realities and requirements (financially and conceptually)
Harmonize and streamline the existing product portfolio, in order to create a better platform for growth
Develop and implement marketing initiatives and promotional programs to drive revenue and market share growth
Manage strategic and tactical coordination for the effective implementation of product/market strategies.
Development and monitor of budget (sales and A&P) together with Emerging Markets Sales Team
Strategic input regarding sourcing, costing and pricing issues
Provide leadership to the existing marketing organisation and contribute to the further professionalising of the department
Active management role towards distribution partners in the region in developing strategic relations with Distributors
Global Brand Delopment Manager Emea and Middle East 2006 2008
Global development responsibility for 120M Net Sales. Reporting to the Chief Marketing Officer, board member, 3 direct reports. Based at the headquarter in Waterloo (Belgium).
Formulate global accessories category strategy and development of new products encompassing concept, formulation, packaging and catalogue layouts
Build strong concepts with clear selling points using desk research, assessing and interpreting customer understanding studies to develop a clear understanding of consumer and sales consultants needs
Build financial solid launch plan and keep track of status through out the development
Travel to Hong Kong and China to meet suppliers, factories and visit trades shows and also for sourcing new development opportunities
Master the category in terms of market intelligence, innovations and consumer insight
Keep up with category industry and make relevant analysis and conclusions
Have a clear understanding of categorys internal strength & weaknesses and use knowledge to build optimal product launches
Run post launch analysis launches and derive relevant conclusions for future launches/work
Develop full-scale launch support material to the markets from conceptual to implementation phase
Key achievements
Dynamic Category growth 26.8% in sales and 11.4% in contribution due to the strategy revision
Create new category strategy based on the innovative global customer research feedback
Prepare and implement in the Global Marketing Department new support product process for all categories
Marketing planing and merchandising manager emea and Middle East 2003 2006
Responsibility for 120K Net Sales. Reporting to the Regional Sales Director, 3 direct reports. Based at the headquarter in Waterloo (Belgium).
Created and implemented all Marketing strategies for 16 markets in Central Eastern Europe Co-ordination of marketing and merchandising plan for in Central Europe and Mediterranean region. Delivery of Sales and Profit in line with monthly, quarterly and annual objectives. Development and implementation of marketing strategy for new markets entries including Lebanon, Saudi Arabia and Sudan
Formulated category growth initiatives, product development recommendations and marcomms menus
Briefed, reviewed and approved all promotional collateral ensuring consistent
Worked with product, forecasting and supply chain groups to prevent excess and deplete obsolete stocks
Created customer and distributor acquisition, retention and support programmes
Provided marketing advice to markets legal practice new business initiative, including marketing, PR and agent/licensee proposals
Working with full service marketing agency co-ordinated production of Health and Safety manual for large retail organisation
Review of annual new product proposals to optimise regional line productivity
Communication and review of generic regional marketing plan with all participating markets
Brief and supervision of all creative output including catalogues, flyers and sales support materials
Ongoing financial analysis of product and promotional programmes at forecast and post-campaign stage
Organisation and management of annual and quarterly regional marketing planning conferences
Key achievements
Continuous delivery of regional sales and profit objectives thought products innovation and offers: 18 catalogues per year, 88 pages each, translated in 12 languages (30 M copies). Increased the direct sales of Oriflame products from 100 M in 2004 to 115 M in 2006 with these catalogues
Development of new loyalty programme to drive Sales agent recruitment and retention
Implemented new monthly regional sales analysis for senior executive distribution
Marketing Manager - Warsaw, Poland 2000 2002
Responsibility of 10M marketing budget. Reporting to the General Director, 4 direct reports. Based at the headquarter in Warsaw (Poland).
Provide complete marketing service and regional strategy. Increase costumers traffic through promotional activities
Instigated and deployed contingency plans in reaction to market fluctuations and competitor initiatives
Co-ordination of all ATL and BTL marketing activity for Geant hypermarkets in Poland.
Planning, management and reconciliation of marketing budgets
Supervision of third party suppliers including advertising agencies, media houses, and distribution agents
Ongoing financial analysis of product and promotional programmes at forecast and post-campaign stage
Implemented category, brand and sales support programmes consolidating global corporate guidelines
Analysed and interpreted customer, sales force and competitor data in order to generate profit plan
Recruited and trained local staff in order to maximise team stability and retention
Development, design and maintenance of the company website
Key achievements
Created and implemented all Marketing strategies for 18 supermarkets openings in the biggest cities
Created new promotions organisation process defining Central Purchasing procedures for new products and a centralised new product management structure
Improved customer traffic, through review of promotional strategy
Reviewed print production process to reduce cost through better practice, revised supplier base & economies of scale
Developed new systems and procedures for monitoring competitor activity
Introduced the Geant TV Guide promotional initiative the first of its type in Poland
Negotiated media and production costs in order to efficiently utilise marketing budget
Built a more effective distribution network
Marketing Manager - Warsaw, Poland 1999 1999
Marketing budget responsibility. Reporting to the President/Owner, 3 direct reports. Based at the headquarter in Warsaw (Poland).
Increase customer traffic through structured marketing activity and promotional programmes
Implemented company marketing strategy including advertising, promotions, lotteries and competitions
Preparation and management of marketing budgets
Supervision of third party suppliers including advertising agencies, media houses, and distribution agents
Recruitment, training and motivating of staff
Key achievements
Co-ordination and development of support materials to support the opening of the largest Leclerc hypermarket in Poland
Increased customer traffic by over 30% through effective advertising programmes
Recruited, developed and appraised new staff
Own business garden flox poland 1994 1998
Designing gardens for individual customers and public institutions
Education + Qualifications
Hsmm University, Warsaw/Poland 1999 2002
Marketing and Management Diploma, simultaneous courses within the MBA program.
SGGW University, Warsaw/Poland 1992 1997
Academic Master Degree as Engineer Landscape Architect.
Advertising and promotion in internet e-volution Sp. Z o.O.
Technology of print and production RR Donnelley S.A
Communication in PR Communication Partners INFOR
Advertising media, research of media, planning and strategy in marketing - Optimum Media
Interpersonal Business Communication Bigram S.A
Marketing research, public relations, promotion politics and distribution, sale technology and negotiations SGGW University
Personal Information
Languages: Polish native, English - fluent, Russian - good, French - basic
Other Interests: trends and innovations, technology, consumers research, traveling, art, cars
|
| Skills: |
marketing Manger, Brand manger, International manger |
| Known languages (and levels): |
English-Very GoodFrench-A littleRussian-GoodOther: Polish
|
| Type of Employment wanted: |
Full Time
|
| Minimum Yearly Salary in Numbers: |
80000 Euro
|
| Current Location: |
Belgium, Bruxelles |
| Education History, Qualifications & other additional information: |
| Level of Education: |
Masters
|
| Marketing, Brand, Manger, Consumer
|
| Work History & Experience: |
| Years of Work Experience: |
10 to 15 Years |
Experienced International Marketing Manager and Global Brand Development Manager with over 10 years of responsibility for multi-country business units at international consumer goods companies, retail and direct selling organizations.
Proven strategy development skills and delivery of results on all assignments.
Creative and analytical Marketing background with broad customer development experience. Successfully led, developed, coached teams and individuals. Reputation for being passionate about the business and for a thorough, yet pragmatic, results & people oriented approach.
Pragmatic problem-solving approach and proven ability to become quickly skilled and familiar with new situations, including technically sophisticated background and challenging cultural environments
Career highlights
Global senior brand manager emea and Middle East 2008 current
Brand development responsibility. Reporting to the Head of Marketing, 3 direct reports. Based at the headquarter in Brussels (Belgium).
Deliver volume and profit objectives whilst developing strong brands & propositions across the Distributor Markets region
Develop European Marketing Strategy for Consumer Division
Develop, on an annual basis, an activity plan (tactics) in conjunction with Sales Management to achieve the objectives
Lead the development and implementation of brand strategies (incl. Marketing Plans) in the assigned markets with the distributors
Ensure consistency of Branding and Vision implementation across Emerging Markets
Develop the relevant customer and consumer insights to drive the growth platform of the Ansell consumer products portfolio in the region
Develop business development strategies for accelerated growth of the portfolio based on those insights in existing and new markets
Identify and initiate new initiatives to strengthen the Ansell consumer product portfolio in the defined region, as part of the global strategy for growth.
Identify and exploit new product initiatives that are in line with local markets realities and requirements (financially and conceptually)
Harmonize and streamline the existing product portfolio, in order to create a better platform for growth
Develop and implement marketing initiatives and promotional programs to drive revenue and market share growth
Manage strategic and tactical coordination for the effective implementation of product/market strategies.
Development and monitor of budget (sales and A&P) together with Emerging Markets Sales Team
Strategic input regarding sourcing, costing and pricing issues
Provide leadership to the existing marketing organisation and contribute to the further professionalising of the department
Active management role towards distribution partners in the region in developing strategic relations with Distributors
Global Brand Delopment Manager Emea and Middle East 2006 2008
Global development responsibility for 120M Net Sales. Reporting to the Chief Marketing Officer, board member, 3 direct reports. Based at the headquarter in Waterloo (Belgium).
Formulate global accessories category strategy and development of new products encompassing concept, formulation, packaging and catalogue layouts
Build strong concepts with clear selling points using desk research, assessing and interpreting customer understanding studies to develop a clear understanding of consumer and sales consultants needs
Build financial solid launch plan and keep track of status through out the development
Travel to Hong Kong and China to meet suppliers, factories and visit trades shows and also for sourcing new development opportunities
Master the category in terms of market intelligence, innovations and consumer insight
Keep up with category industry and make relevant analysis and conclusions
Have a clear understanding of categorys internal strength & weaknesses and use knowledge to build optimal product launches
Run post launch analysis launches and derive relevant conclusions for future launches/work
Develop full-scale launch support material to the markets from conceptual to implementation phase
Key achievements
Dynamic Category growth 26.8% in sales and 11.4% in contribution due to the strategy revision
Create new category strategy based on the innovative global customer research feedback
Prepare and implement in the Global Marketing Department new support product process for all categories
Marketing planing and merchandising manager emea and Middle East 2003 2006
Responsibility for 120K Net Sales. Reporting to the Regional Sales Director, 3 direct reports. Based at the headquarter in Waterloo (Belgium).
Created and implemented all Marketing strategies for 16 markets in Central Eastern Europe Co-ordination of marketing and merchandising plan for in Central Europe and Mediterranean region. Delivery of Sales and Profit in line with monthly, quarterly and annual objectives. Development and implementation of marketing strategy for new markets entries including Lebanon, Saudi Arabia and Sudan
Formulated category growth initiatives, product development recommendations and marcomms menus
Briefed, reviewed and approved all promotional collateral ensuring consistent
Worked with product, forecasting and supply chain groups to prevent excess and deplete obsolete stocks
Created customer and distributor acquisition, retention and support programmes
Provided marketing advice to markets legal practice new business initiative, including marketing, PR and agent/licensee proposals
Working with full service marketing agency co-ordinated production of Health and Safety manual for large retail organisation
Review of annual new product proposals to optimise regional line productivity
Communication and review of generic regional marketing plan with all participating markets
Brief and supervision of all creative output including catalogues, flyers and sales support materials
Ongoing financial analysis of product and promotional programmes at forecast and post-campaign stage
Organisation and management of annual and quarterly regional marketing planning conferences
Key achievements
Continuous delivery of regional sales and profit objectives thought products innovation and offers: 18 catalogues per year, 88 pages each, translated in 12 languages (30 M copies). Increased the direct sales of Oriflame products from 100 M in 2004 to 115 M in 2006 with these catalogues
Development of new loyalty programme to drive Sales agent recruitment and retention
Implemented new monthly regional sales analysis for senior executive distribution
Marketing Manager - Warsaw, Poland 2000 2002
Responsibility of 10M marketing budget. Reporting to the General Director, 4 direct reports. Based at the headquarter in Warsaw (Poland).
Provide complete marketing service and regional strategy. Increase costumers traffic through promotional activities
Instigated and deployed contingency plans in reaction to market fluctuations and competitor initiatives
Co-ordination of all ATL and BTL marketing activity for Geant hypermarkets in Poland.
Planning, management and reconciliation of marketing budgets
Supervision of third party suppliers including advertising agencies, media houses, and distribution agents
Ongoing financial analysis of product and promotional programmes at forecast and post-campaign stage
Implemented category, brand and sales support programmes consolidating global corporate guidelines
Analysed and interpreted customer, sales force and competitor data in order to generate profit plan
Recruited and trained local staff in order to maximise team stability and retention
Development, design and maintenance of the company website
Key achievements
Created and implemented all Marketing strategies for 18 supermarkets openings in the biggest cities
Created new promotions organisation process defining Central Purchasing procedures for new products and a centralised new product management structure
Improved customer traffic, through review of promotional strategy
Reviewed print production process to reduce cost through better practice, revised supplier base & economies of scale
Developed new systems and procedures for monitoring competitor activity
Introduced the Geant TV Guide promotional initiative the first of its type in Poland
Negotiated media and production costs in order to efficiently utilise marketing budget
Built a more effective distribution network
Marketing Manager - Warsaw, Poland 1999 1999
Marketing budget responsibility. Reporting to the President/Owner, 3 direct reports. Based at the headquarter in Warsaw (Poland).
Increase customer traffic through structured marketing activity and promotional programmes
Implemented company marketing strategy including advertising, promotions, lotteries and competitions
Preparation and management of marketing budgets
Supervision of third party suppliers including advertising agencies, media houses, and distribution agents
Recruitment, training and motivating of staff
Key achievements
Co-ordination and development of support materials to support the opening of the largest Leclerc hypermarket in Poland
Increased customer traffic by over 30% through effective advertising programmes
Recruited, developed and appraised new staff
Own business garden flox poland 1994 1998
Designing gardens for individual customers and public institutions
Education + Qualifications
Hsmm University, Warsaw/Poland 1999 2002
Marketing and Management Diploma, simultaneous courses within the MBA program.
SGGW University, Warsaw/Poland 1992 1997
Academic Master Degree as Engineer Landscape Architect.
Advertising and promotion in internet e-volution Sp. Z o.O.
Technology of print and production RR Donnelley S.A
Communication in PR Communication Partners INFOR
Advertising media, research of media, planning and strategy in marketing - Optimum Media
Interpersonal Business Communication Bigram S.A
Marketing research, public relations, promotion politics and distribution, sale technology and negotiations SGGW University
Personal Information
Languages: Polish native, English - fluent, Russian - good, French - basic
Other Interests: trends and innovations, technology, consumers research, traveling, art, cars
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