|
|
| Position wanted: |
Senior Manager, Director, VP |
| Job category: |
Fashion |
| Preferred Location: |
China |
| Preferred City-State/County: |
Beijing |
| Objective and Resume Summary: |
|
Summary of Experience
11-year work experience in multi-national companies incl. 8-year management experience for market leaders in fashion industry & entertainment industry. Successful profit-driven professional qualified by visible achievement. Expertise in managing team, building teams that exceed organizational expectations. Visionary leader and team player with stellar track record of performance in brand management, sales productivity and account penetration.
4-year experience in Walt Disney Company in Consumer Products division in level of senior management, pioneered Disney license business branding & marketing by maintaining a net income with over 30% yearly growth. Set up ~400 retail points of sales in China in 2 years. Onboard strategic partners like B&Q China, Luolai Home Textile and Home Depo.
4+ year experience in Bestseller Fashion Group in production, brand marketing and retail management. Successfully launched fashion brand “Vero Moda” with outstanding sales result and brand bench-mark. Lead retail business in 6 key cities with 56 shops. Be Adept at developing and implementing marketing strategy and retail execution. Well-experienced in organizing, developing and motivating team. Familiar with brand and retail management, with strong commitment to the continuous growth of a brand as it to customer satisfaction.
Studying in CEIBS EMBA 2008 international class.
Summary of Qualifications
- Superlative communication and team-building experience
- Analytical, design and problem solving skills
- Proactive and easily adapt to dynamic environments
- Cheerful and positive character
- Proven leadership skills involving managing, developing and motivating teams.
- Work on own initiative and as part of a team
- Native fluency of English in both speaking and writing
|
| Skills: |
Other Skills
Proficient in all Microsoft Office software & business applications
English Band 8 Certificate by China Educational Dept (1998)
|
| Known languages (and levels): |
English-Very GoodSpanish-A littleChinese-Very GoodJapanese-A little
|
| Type of Employment wanted: |
Full Time
|
| Minimum Yearly Salary in Numbers: |
10000 USD
|
| Current Location: |
( Confidential ) |
| Education History, Qualifications & other additional information: |
| Level of Education: |
Masters
|
Education
2008- Now: EMBA in CEIBS International Class (China Europe International Business School), Shanghai
1994 – 1998: BA in English Linguistic - Dalian University of Foreign Languages, Dalian
|
| Work History & Experience: |
| Years of Work Experience: |
10 to 15 Years |
The Walt Disney International (Shanghai) Company
(Nov 2004 – June 2008)
* Senior Category Manager for China – Home (April 2007 – June 2008)
* Category Manager for China – Home (Nov 2004 – Mar 2007)
1. Managed Home and Infant licensing business & licensees in China
- Implemented global and regional Category plan / strategy each year. Developed & executed appropriate China market category plans based on China strategy requirement
2. Identified business opportunities and develop action plan and solution
a/ Developed 21 new Home licensees taking 60% of business growth
b/ Successfully developed local key players and launched Disney products incl. following landmarks -
2005 - Onboard Guangzhou Limen Furniture with 82 stores for kids furniture with over 1M US$ sales in 2 years
2006 – Developed Shanghai B&Q Disney Home kids corners, 37 corners bearing Disney logo are under operating
2007 – Launched Disney Bedding with Shanghai Luolai Home Textile Group, the No.1 domestic market leader in China
3. Developed, implemented and superiorly achieved yearly revenue budget
- Continually driven the success with Disney Home for 3 years with actual sales
over 30% budget in each year
- Ensured licensees have full understanding of Disney’s business standards
- Trained and instructed on retail execution and on brand marketing
- Identified consumer, product, property, and channel gaps to fill gaps
4. Managed Disney’s product range and presence at retail
- Develop China market category plan in line with global & regional strategy & plan
- Undertake market analysis to follow and meet trends & regulations, monitor sub-categories and retail performance, determine & develop Disney’s segment share.
- Determine category key drivers consistently with retailer needs
5. Lead product development to achieve sales target through compelling products plan and ongoing product quality improvement program
6. Discovered new licensing channels through trade fairs and events, identify market gaps on what’s new
7. Managed contract & develop strategies
- Identified & contract new licensees instrumental in each category.
- Managed Contract Renewals based on category plan.
- Provided Key account management to top licensees
- Coordinated with DCP Compliance Group to ensure licensees comply with Disney’s
labors standard.
8. Managed and trained team to make sustainable growth. Develop new talents and managed team to accommodate challenges in different period of time
The Wheelchair Foundation China Office in SH
(Jan 2004 – Oct 2004)
* P.R Manager for the Wheelchair Foundation in China
1. Organized and assisted fundraising events for the Foundation in Shanghai and in Beijing.
2. Work on public and media relationship in Shanghai and Beijing to promote the Foundation
3. Collect the publicity media material about the Foundation, organizing and updating the Foundation’s newsletters on a consistent base.
4. Launched charity project “Operation Mobility” that is signed China Government Dept including coordinating with government officials, launched news release, fundraising event budgeting and marketing plan.
Bestseller Fashion Group China Limited.
(Oct 1999 – Dec 2003)
* Retail Manager (China) for brand “Vero Moda”(April 2001 – Dec 2003)
1. Oversaw retail sales in 6 key China cities with 56 stores – Beijing, Shanghai, Tianjin, Dalian, Chengdu and Chongqing.
2. Increased gross and net profit each year ~154%, that continued for 2.5 years, sales turnover around RMB 172 million.
3. Lead store-opening & key store’s retail operation, make sure all A-type stores are well maintained.
4. Took care of negotiation with retailers for store location, rental terms, etc.
5. Recruited, trained and managed a strong sales team in 6 retail cities with about 380 staff.
6. Managed brand marketing strategies, released press kits, renovated window displays and execute in-store promotions.
7. Supervised and managed store activities incl. retail operations, inventory control and marketing implementation.
8. Developed merchandising system as key supportive element to retail operation.
9. Responsible for budgeting, purchasing and P/L for overall China retail. Developed and implemented sales strategy, sales forecasting, and inventory control activities.
10. Formulated and established performance-driven incentive programs. Updated all the rules and regulations on a quarterly basis.
* Buyer for fashion brand “ONLY” (Oct 1999 – Mar 2001)
1. Deliver orientation incl. trends, designing, style selection and store merchandising.
2. Took care of 50% ONLY brand order in China that falls in fashion line, jeans collection, accessories.
3. Directly managed 11 factories.
4. Built a well-maintained supplier management system for efficient order-follow-up.
Mondial International Ltd. Dalian Representative Office
(July 1998 – Sept 1999)
* Assistant Product Manager
1. Took care of all export orders in woven category to Europe, Australia and South America.
2. Conducted supplier sourcing, order placement and quality control.
3. Prepared sales meetings incl. collections displays, documents and translation.
4. Performed negotiations.
5. Manage supplier & products in woven category.
|
|
|
|
