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| Position wanted: |
Marketing manager |
| Job category: |
Marketing/PR |
| Preferred Location: |
Albania |
| Objective and Resume Summary: |
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| With 19 years of work experience in Service Marketing (Banking ,Finance & Telecommunications Industries) my intention in the short term is to put into use my wealth of knowledge and experience, with an organization that will provide me the opportunity to expose myself to new industry dynamics, and work towards building mutual long term benefits. |
| Skills: |
marketing manager |
| Known languages (and levels): |
English-Very Good
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| Type of Employment wanted: |
Full Time
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| Minimum Yearly Salary in Numbers: |
Unspecified
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| Current Location: |
Sri Lanka, Colombo |
| Education History, Qualifications & other additional information: |
| Level of Education: |
Masters
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Masters of Business Studies (University Of Colombo) Current
Completed the final examination and handed over the research paper.
Chartered Institute of Marketing (CIM) U.K. Sri Lankan Prize Winner of Strategic Analysis and Marketing Decisions.
Fundamentals of Marketing C
Economics C
Principles & Practice of Selling B
Quantitative Studies C
Practice of Marketing C
Behavioral Aspects of Marketing C
Promotional Practice C
Planning & Control B
Analysis & Decision A (Won the Sri Lankan Prize in
(Case Study) June 2004)
1989-1992 Diploma in Management
Open University of Sri Lanka
Managerial Economics & Statistics A
Human Resource Management B
Computer Applications in Management C
Marketing Management C
Process of Management D
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| Work History & Experience: |
| Years of Work Experience: |
More than 15 Years |
Unit Manager Brands November 2006 to date
Dialog Mobile - Dialog Telecom PLC
Dialog Telekom PLC is Sri Lankas No: 1 mobile telecommunications service provider with over 55% market share in the mobile category & over 40% market share in the over all telecommunications industry. The only company listed in the Colombo Stock Exchange with the highest market capitalization of over USD 1.5Bn, Dialog is also the only company with a AAA Fitch rating in FY2008 which was adjudged the most valued brand over two consecutive years with a brand asset value of Rs.12.4Bn in FY2008 (Brand Finance).
As Unit Manger Brands my duties include planning, developing, and directing marketing efforts for the Group Corporate ,Mobile Post Paid, 3G, Roaming, New Segment entry & the Customer Convenience Brand portfolio. Responsibilities include planning /directing activities of specialists in product developments, advertising, promotion, marketing research and development, sales, distribution and commercials.
Brand Portfolio: Dialog Corporate Brand, Post Paid (Contributing 49% of total business volumes), 3G (Sustaining the brand promise of delivering The Future Today),Roaming, New segment Entry products, Promotions and brand activations, printing and outdoor promotions.
Key Accountabilities:
Manage and position the corporate brand in the minds of the Sri Lankan Consumer.(responsible for all thematic corporate brand communication activities)
Achieve Brands volume, value share and brand contribution targets in order to achieve overall value growth and company plan objectives.
Ensure product superiority of the brand to retain & drive conversion from competitive brands.
Drive innovation in product, packaging & communication to ensure leadership status of the brand.
Explore new ideas and innovative approaches for continuous improvement
Effective implementation of new ideas and approaches
Appropriate evaluation of new initiatives after completion
Lead the brand team to develop effective strategies and activities in order to achieve brand objectives.
Align and ensure organizational support behind the developed brand strategy to ensure smooth execution of plans.
Develop brand management capability within the brand team through regular guidance and coaching to build expertise and successors within the team.
Develop effective brand plans to achieve brand & portfolio objectives.
Drive implementation of the plan to generate value growth through acquisition from competitive brands.
Mobilized resources & processes efficiently to ensure effective implementation of the key projects.
Ensure effective evaluation of performance against the objectives
Drive & establish strong relationship with internal functions & other key external stakeholders in order to develop & implement key brand strategies & activities.
Effective networking with International / Regional sales & marketing stakeholders to develop brand strategies & plans for future.
Responsible for Brand activations , outdoor promotions , POSM material etc.
Organization Structure:
Marketing Manager March 2005 to November 06
Colombo Communications Ltd, Sri Lanka
Colombo Communications Ltd . Is one of the pioneering Radio station in Sri Lanka which owns the No 1 Sinhala Radio Channel (Shree FM), a youth Radio Channel (Ran FM) and a English Channel (E Fm).
Key Accountabilities
Development of sector sales and marketing strategies including annual planning, targeting & budgeting.
Deliver the sector KPIs including sales targets, customer relationship management, key account development & retention.
Recruitment & management of sales staff within the sector.
As the Marketing Manager; was responsible for coordinating and managing all business areas relating to delivery and design of customized corporate communication solutions for key accounts.
Liaised closely with the Business Control Unit to design and develop customized Radio Communication products, analyzing key account profitability forecasts and formulated pricing strategies.
Annual targets / KPI archived on sales, retention, debt control.
Anticipated and identified customer needs and drew up special packages/ plans in line with the company objectives.
Designed and delivered marketing activities and other customer retention programs / projects such as cocktails, customer evenings, loyalty schemes, outdoor promotions and activations for clients.
Senior Marketing Officer (Staff Officer Grade I) March 1994 - March 2005
Sampath Bank, Sri Lanka
Sampath Bank offers project finance, commercial banking, insurance, investment banking and stock brokering services to all segments of the business community in Sri Lanka.
Key Accountabilities
I was designated as a Brand Manager and instrumental in introducing Pubudu Triple S Savings Product and SET Plus Gold depository product, by designing the Product and designing & implementing the product launch mass media marketing communication campaign.
I was responsible of managing the entire brand activities of
Randiriya Pawning Product,
Pubudu Triple S Children Savings Product
SET Plus Smart Card
Sampath Sanhinda - an account for Senior Citizens.
Key Involvements
Corporate Re-launch sampath Bank
I was responsible for the successful implementation of the corporate re-launch campaign for Sampath Bank.
This involved the media planning , development of corporate advertising material /and all BTL material provided to all branches across Sri Lanka on time in order to Re-launch to be effective at all branches at the same time.
Brand Manager / Senior Marketing Officer August 1998- March 2005
I was able to increase the Pawning portfolio from Rs.250 MN to Rs. 5 billion within three years of hard work.
Developing and implementing marketing & business plan for the respective brands under the Corporate Strategic Plan.
Support overall business growth and development of the bank through the preparation and exhibition of marketing objectives, policies and programs.
Design, development and implementing of effective marketing communication and promotional campaigns for Sampath Bank branch network (64 branches)
Formulate an advertising strategy to effectively reach target segments and achieve Brand loyalty in line with the overall bank strategy.
Liaise and brief advertising agencies in order to deliver timely advertising and publicity instrument for the bank.
Marketing Officer - Sampath Bank Card Centre (1994-1998)
Identifying and targeting marketing activities at potential customer segments
Developing and maintaining relationships with cardholders with a view to ensure superior customer satisfaction
Monitoring the business performances of Merchants and maintaining an excellent relationship to ensure continuous business
Planning & Development of promotional campaigns to increase the Merchant/Cardholder base and create awareness of new product developments.
Conducting research activities to identify the changing trends in the Credit Card Market
Supervising payment processes to Merchants
Reviewing existing policies and marketing strategies to ensure effective sales and made improvements where necessary
Supervised payment processes to merchants
Reviewed existing policies and marketing strategies to ensure effective sales and made improvements where necessary
Supervised and motivated the subordinates
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