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Position wanted: Luxury marketing
Job category:
  • Fashion
  • Marketing/PR
  • Retail
    		•
    Objective and Resume Summary:

    Objectives: To work for a leading company, that will invest in my ability to
    Develop market awareness with a challenging position that would
    Make me excel to greater levels within the company

    Experience:

    November 2007- June 2009- Brand Manager-Gianni Versace Bahrain


     Seasonal buying women’s & men’s RTW
     Communication activities involving fashion photo spread in magazines
     Publishing all international editorials in regional publications
     Setting sales targets and meeting the required the sell-through
     Merchandising and implementation
     Training staff on product knowledge
     Marketing Plan annually
     Marketing expenditure reports
     Media plan & Media buying
     Brand communication-Trunk shows and VIP viewing
     Season launches
     Press release and communication
     Organizational and time management skills-Results focused
















    November 2007-June 2009-Marketing and Communications Manager “Asia Jewellers Group BSC© Distributors of Chanel, Versace, Cartier, Van Cleef & Arpeel, Panerai, Corum, Jacob & Co, Picchiotti, Palmerio, Ulyess Nardin, Paolo Piovan, to name a few brands in luxury high-end Jewellery
     All marketing and communication activities for the opening of the Chanel boutique in Bahrain
     Exposing Chanel with an exclusive front cover page in the best local Bahrain publication including 6 page editorial spread of Jewellery photo shoot
     Implementing the styling and photo shoot for the Chanel photo shoot
     Handling all media planning and Media Buying.
     Ability to multi task and pay attention to detail when planning media operations and special events.
     Expertise in communications with experience in promotions, public relations, media management.
     Ability to identify potential issues and implement creative solutions to problems.
     Developed Communication plans for all brands targeting media outlets via mediums such as: Magazine photo-shoots & styling, magazine placements & editorials.
     Marketing plans annually
     Planned and implemented event launches and product launches
     New product launch
     organized Jewellery Arabia exhibition
     Relationship building with media
     Customer relations
     Branding (Asia Jewellers corp.)
     Handling VIP data-base including royal families from the region
     Formulating marketing policies and procedures Manuel
     Compile monthly reports
     Formal feedback to stakeholders on a monthly basis
     Market research-conduct, analyze and report research results
     Organize monthly mystery shoppers with tenants and customers
     Compile SWOT analysis’s













    2004-November 2007- Balenciaga, Chloe Bahrain-Brand and Marketing Manager with Al Aali shopping complex
     I have developed a close and solid relationship with the heads of principle in Paris.
     Collaborate with distributors on marketing strategies
     Developing data-base
     Merchandising
     Trunk shows and seasonal launches
     Branding strategies
     Media relations
     Situational analysis (analyzing data, scoring attributes)
     Marketing Tactics
     Seasonal Buying
     Implementation of Merchandising guidelines
     Product knowledge training
    Marketing Research/Analysis
    Objective-The target market
    Identifying the target Market
    Collecting and organizing market data
    Analyzing and interpreting market data


























    1999-2004 Remza Investment Company, Bahrain
    Regional Marketing Manager & Buyer: BCBG Max Azria-
    Bahrain, Kuwait, Dubai
    Karen Millen-Bahrain
    Qatar
    Laundry-Kuwait,
    Dubai
    Whistles-Kuwait
    Coccinelle-
    Kuwait and Dubai
     Buying trips to fashion week
     Breakdown of size and colour and quantity purchase
     Worked on the sale season mark downs
     Worked on plans in assessing clearance after sales
     Monthly competitors report
     Training staff for each of the brands-product knowledge, customer service
     Merchandising manuals for each of the brands
     Conceptualize and write annual marketing strategy
     Execute marketing strategy
     Organizing events and coordinating the marketing team
     Opening and setting up new stores both in Kuwait and Dubai
     Merchandising the shop floor for opening
     Training 40 staff on merchandising directives, product knowledge and customer service
     Worked closely with financial controller for sale breakdown and sell-through
     Worked on assessing plans for clearance stock
     Formulating training manuals and preparing competitive reports ever four months
     Buying trips, Travel trade throughout the year(Milan, New York, London & Paris)
     Buying for each brand monthly with the line sheets, colour, size and quantity breakdown
     Annual Marketing plans and review meetings
     Organizing trunk shows for VIP clients (Royalty)
     Working with Laundry by Shelli Segal on design briefs to suit the middle east clients
     Assisting with fabric sourcing
     Annual expenditure reports
     Media concentration
     Scheduling concentration
     SWOT analysis (weaknesses and strength)
     Meeting sales targets regionally (throughout the gulf region)




     Sales and promotions/Maximizing on brand initiatives. Orchestrating range of activities across the whole spectrum of marketing mix with emphasis on both BTL & ATL
     Direct marketing
     Formulating the corporate company policy and advertising
     Tactical campaign performance for each brand.
     Strategic advertising-Dominating in presentation with the consumers and media with specific product related brand campaigns
     Working to develop a budget breakdown and distribution for advertising
     Worked closely with the five international principles and TBWA
     Organizing the First Fashion TV to be hosted in Bahrain for the Formula One in conjunction with launching of new brands which in turn took the branding awareness to an international scale
     The brands were broadcasted for 2 month everyday in 150 countries this success became an annual event for the company
     Organizing press conferences for different launches and preparing all press packs
     Maintaining brand awareness and image as the regions most exclusive brands
     Interactive fashion shows at the Ritz Carlton Hotel and Spa Bahrain for VIP guests
     Developing the companies privilege rewards card for customers







    1995-1996 Alexandra Perry Sydney Australia
    Assistant Designer work experience

     Assisted with team on all aspects of design-trade sketches, pattern making and accessories sourcing.


    1997 Fashion Emporium Paddington Sydney Australia
    Internship

     Designing, production of own fashion label consignments
    Skills: sales and Marketing communication
    Buying
    Known languages (and levels):
  • English-Very Good
  • Arabic-Very Good
    		•
    Type of Employment wanted:
  • Full Time
    		•
    Minimum Yearly Salary in Numbers: 40000 USD
    Current Location: Bahrain, Manama
    Education & Experience
    Education History, Qualifications & other additional information:
    Level of Education: Bachelor
    Education:


    1994-1996 East Sydney of technology Australia
    BA in Fashion Design, majoring in Luxury Communication and Marketing

    1993- Completed 1 year only University of western Sydney Australia
    BA Degree in graphic design and photography, majoring in photography

    1992 Mary Mackillop College Australia
    High School Certificate
    Work History & Experience:
    Years of Work Experience: 10 to 15 Years
    Experience:

    November 2007- June 2009- Brand Manager-Gianni Versace Bahrain


     Seasonal buying women’s & men’s RTW
     Communication activities involving fashion photo spread in magazines
     Publishing all international editorials in regional publications
     Setting sales targets and meeting the required the sell-through
     Merchandising and implementation
     Training staff on product knowledge
     Marketing Plan annually
     Marketing expenditure reports
     Media plan & Media buying
     Brand communication-Trunk shows and VIP viewing
     Season launches
     Press release and communication
     Organizational and time management skills-Results focused
















    November 2007-June 2009-Marketing and Communications Manager “Asia Jewellers Group BSC© Distributors of Chanel, Versace, Cartier, Van Cleef & Arpeel, Panerai, Corum, Jacob & Co, Picchiotti, Palmerio, Ulyess Nardin, Paolo Piovan, to name a few brands in luxury high-end Jewellery
     All marketing and communication activities for the opening of the Chanel boutique in Bahrain
     Exposing Chanel with an exclusive front cover page in the best local Bahrain publication including 6 page editorial spread of Jewellery photo shoot
     Implementing the styling and photo shoot for the Chanel photo shoot
     Handling all media planning and Media Buying.
     Ability to multi task and pay attention to detail when planning media operations and special events.
     Expertise in communications with experience in promotions, public relations, media management.
     Ability to identify potential issues and implement creative solutions to problems.
     Developed Communication plans for all brands targeting media outlets via mediums such as: Magazine photo-shoots & styling, magazine placements & editorials.
     Marketing plans annually
     Planned and implemented event launches and product launches
     New product launch
     organized Jewellery Arabia exhibition
     Relationship building with media
     Customer relations
     Branding (Asia Jewellers corp.)
     Handling VIP data-base including royal families from the region
     Formulating marketing policies and procedures Manuel
     Compile monthly reports
     Formal feedback to stakeholders on a monthly basis
     Market research-conduct, analyze and report research results
     Organize monthly mystery shoppers with tenants and customers
     Compile SWOT analysis’s













    2004-November 2007- Balenciaga, Chloe Bahrain-Brand and Marketing Manager with Al Aali shopping complex
     I have developed a close and solid relationship with the heads of principle in Paris.
     Collaborate with distributors on marketing strategies
     Developing data-base
     Merchandising
     Trunk shows and seasonal launches
     Branding strategies
     Media relations
     Situational analysis (analyzing data, scoring attributes)
     Marketing Tactics
     Seasonal Buying
     Implementation of Merchandising guidelines
     Product knowledge training
    Marketing Research/Analysis
    Objective-The target market
    Identifying the target Market
    Collecting and organizing market data
    Analyzing and interpreting market data


























    1999-2004 Remza Investment Company, Bahrain
    Regional Marketing Manager & Buyer: BCBG Max Azria-
    Bahrain, Kuwait, Dubai
    Karen Millen-Bahrain
    Qatar
    Laundry-Kuwait,
    Dubai
    Whistles-Kuwait
    Coccinelle-
    Kuwait and Dubai
     Buying trips to fashion week
     Breakdown of size and colour and quantity purchase
     Worked on the sale season mark downs
     Worked on plans in assessing clearance after sales
     Monthly competitors report
     Training staff for each of the brands-product knowledge, customer service
     Merchandising manuals for each of the brands
     Conceptualize and write annual marketing strategy
     Execute marketing strategy
     Organizing events and coordinating the marketing team
     Opening and setting up new stores both in Kuwait and Dubai
     Merchandising the shop floor for opening
     Training 40 staff on merchandising directives, product knowledge and customer service
     Worked closely with financial controller for sale breakdown and sell-through
     Worked on assessing plans for clearance stock
     Formulating training manuals and preparing competitive reports ever four months
     Buying trips, Travel trade throughout the year(Milan, New York, London & Paris)
     Buying for each brand monthly with the line sheets, colour, size and quantity breakdown
     Annual Marketing plans and review meetings
     Organizing trunk shows for VIP clients (Royalty)
     Working with Laundry by Shelli Segal on design briefs to suit the middle east clients
     Assisting with fabric sourcing
     Annual expenditure reports
     Media concentration
     Scheduling concentration
     SWOT analysis (weaknesses and strength)
     Meeting sales targets regionally (throughout the gulf region)




     Sales and promotions/Maximizing on brand initiatives. Orchestrating range of activities across the whole spectrum of marketing mix with emphasis on both BTL & ATL
     Direct marketing
     Formulating the corporate company policy and advertising
     Tactical campaign performance for each brand.
     Strategic advertising-Dominating in presentation with the consumers and media with specific product related brand campaigns
     Working to develop a budget breakdown and distribution for advertising
     Worked closely with the five international principles and TBWA
     Organizing the First Fashion TV to be hosted in Bahrain for the Formula One in conjunction with launching of new brands which in turn took the branding awareness to an international scale
     The brands were broadcasted for 2 month everyday in 150 countries this success became an annual event for the company
     Organizing press conferences for different launches and preparing all press packs
     Maintaining brand awareness and image as the regions most exclusive brands
     Interactive fashion shows at the Ritz Carlton Hotel and Spa Bahrain for VIP guests
     Developing the companies privilege rewards card for customers







    1995-1996 Alexandra Perry Sydney Australia
    Assistant Designer work experience

     Assisted with team on all aspects of design-trade sketches, pattern making and accessories sourcing.


    1997 Fashion Emporium Paddington Sydney Australia
    Internship

     Designing, production of own fashion label consignments




    Experience:

    November 2007- June 2009- Brand Manager-Gianni Versace Bahrain


     Seasonal buying women’s & men’s RTW
     Communication activities involving fashion photo spread in magazines
     Publishing all international editorials in regional publications
     Setting sales targets and meeting the required the sell-through
     Merchandising and implementation
     Training staff on product knowledge
     Marketing Plan annually
     Marketing expenditure reports
     Media plan & Media buying
     Brand communication-Trunk shows and VIP viewing
     Season launches
     Press release and communication
     Organizational and time management skills-Results focused
















    November 2007-June 2009-Marketing and Communications Manager “Asia Jewellers Group BSC© Distributors of Chanel, Versace, Cartier, Van Cleef & Arpeel, Panerai, Corum, Jacob & Co, Picchiotti, Palmerio, Ulyess Nardin, Paolo Piovan, to name a few brands in luxury high-end Jewellery
     All marketing and communication activities for the opening of the Chanel boutique in Bahrain
     Exposing Chanel with an exclusive front cover page in the best local Bahrain publication including 6 page editorial spread of Jewellery photo shoot
     Implementing the styling and photo shoot for the Chanel photo shoot
     Handling all media planning and Media Buying.
     Ability to multi task and pay attention to detail when planning media operations and special events.
     Expertise in communications with experience in promotions, public relations, media management.
     Ability to identify potential issues and implement creative solutions to problems.
     Developed Communication plans for all brands targeting media outlets via mediums such as: Magazine photo-shoots & styling, magazine placements & editorials.
     Marketing plans annually
     Planned and implemented event launches and product launches
     New product launch
     organized Jewellery Arabia exhibition
     Relationship building with media
     Customer relations
     Branding (Asia Jewellers corp.)
     Handling VIP data-base including royal families from the region
     Formulating marketing policies and procedures Manuel
     Compile monthly reports
     Formal feedback to stakeholders on a monthly basis
     Market research-conduct, analyze and report research results
     Organize monthly mystery shoppers with tenants and customers
     Compile SWOT analysis’s













    2004-November 2007- Balenciaga, Chloe Bahrain-Brand and Marketing Manager with Al Aali shopping complex
     I have developed a close and solid relationship with the heads of principle in Paris.
     Collaborate with distributors on marketing strategies
     Developing data-base
     Merchandising
     Trunk shows and seasonal launches
     Branding strategies
     Media relations
     Situational analysis (analyzing data, scoring attributes)
     Marketing Tactics
     Seasonal Buying
     Implementation of Merchandising guidelines
     Product knowledge training
    Marketing Research/Analysis
    Objective-The target market
    Identifying the target Market
    Collecting and organizing market data
    Analyzing and interpreting market data


























    1999-2004 Remza Investment Company, Bahrain
    Regional Marketing Manager & Buyer: BCBG Max Azria-
    Bahrain, Kuwait, Dubai
    Karen Millen-Bahrain
    Qatar
    Laundry-Kuwait,
    Dubai
    Whistles-Kuwait
    Coccinelle-
    Kuwait and Dubai
     Buying trips to fashion week
     Breakdown of size and colour and quantity purchase
     Worked on the sale season mark downs
     Worked on plans in assessing clearance after sales
     Monthly competitors report
     Training staff for each of the brands-product knowledge, customer service
     Merchandising manuals for each of the brands
     Conceptualize and write annual marketing strategy
     Execute marketing strategy
     Organizing events and coordinating the marketing team
     Opening and setting up new stores both in Kuwait and Dubai
     Merchandising the shop floor for opening
     Training 40 staff on merchandising directives, product knowledge and customer service
     Worked closely with financial controller for sale breakdown and sell-through
     Worked on assessing plans for clearance stock
     Formulating training manuals and preparing competitive reports ever four months
     Buying trips, Travel trade throughout the year(Milan, New York, London & Paris)
     Buying for each brand monthly with the line sheets, colour, size and quantity breakdown
     Annual Marketing plans and review meetings
     Organizing trunk shows for VIP clients (Royalty)
     Working with Laundry by Shelli Segal on design briefs to suit the middle east clients
     Assisting with fabric sourcing
     Annual expenditure reports
     Media concentration
     Scheduling concentration
     SWOT analysis (weaknesses and strength)
     Meeting sales targets regionally (throughout the gulf region)




     Sales and promotions/Maximizing on brand initiatives. Orchestrating range of activities across the whole spectrum of marketing mix with emphasis on both BTL & ATL
     Direct marketing
     Formulating the corporate company policy and advertising
     Tactical campaign performance for each brand.
     Strategic advertising-Dominating in presentation with the consumers and media with specific product related brand campaigns
     Working to develop a budget breakdown and distribution for advertising
     Worked closely with the five international principles and TBWA
     Organizing the First Fashion TV to be hosted in Bahrain for the Formula One in conjunction with launching of new brands which in turn took the branding awareness to an international scale
     The brands were broadcasted for 2 month everyday in 150 countries this success became an annual event for the company
     Organizing press conferences for different launches and preparing all press packs
     Maintaining brand awareness and image as the regions most exclusive brands
     Interactive fashion shows at the Ritz Carlton Hotel and Spa Bahrain for VIP guests
     Developing the companies privilege rewards card for customers







    1995-1996 Alexandra Perry Sydney Australia
    Assistant Designer work experience

     Assisted with team on all aspects of design-trade sketches, pattern making and accessories sourcing.


    1997 Fashion Emporium Paddington Sydney Australia
    Internship

     Designing, production of own fashion label consignments
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