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| Position wanted: |
Marketing Manager, Business Development Manager |
| Job category: |
Telecommunications |
| Preferred Location: |
UAE United Arab Emirates |
| Objective and Resume Summary: |
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Marketing Manager/ Business Development Manager/ Product Manager /Project Manager/ Customer Relations Manager/ Business Management
Revenue Generation ~ Strategy Formation & Implementation
Seasoned professional with 12 years of experience in business operations, marketing management and sales development; strong exposure in the Telecommunication industry. Ability to identify areas of strength and weaknesses and implement company policies¡¦, standards, changes in operation and systems that optimize productivity and encourage profitable return on investment. Skilled in the development and introduction of solutions and products in the new and un-explored markets.
Areas of Expertise:
Managerial Skills:
ľ Strategic Planning & Direction ľ Organisational Skills ľ Process Enhancement
ľ Integrated Marketing Communication ľ Project Management/ Scheduling ľ Internal Communications
ľ Leadership & Supervision ľ Operational Skills ľ Profit & Loss Management
ľ Budget & Forecasting ľ Standard Implementation ľ Start Up Operations
ľ Recruitment & Training ľ Need Assessment/Gap Analysis ľ Liaison, Commercial Affairs
ľ Strategic Business Development ľ Corporate, Product Marketing Programs ľ Public Relations
ľ Feasibility Analysis & Estimation ľ Profit & Loss Management ľ Change Management
ľ Resource Optimisation ľ Channel Management & Distribution
Functional Skills:
ľ Complex Contracts Negotiation ľ Client Need Assessment ľ Market Analysis
ľ Competitor analysis ľ Account Development/ Acquisition ľ Market Penetration
ľ Market Intelligence ľ Personnel Management ľ Brand Management
ľ Product Development ľ Lead Generation ľ Record Maintenance
ľ Sales Presentation/ Closing ľ Product Launch Management ľ Product Positioning
ľ Channel Marketing
Major Accomplishments
Target Achievement & Team Participation:
„Å Increased the medium & high ARPU prepaid users base from 700k to 1, 500k within Cosmote Romania.
„Å Functioned as a member of consultancy teams for Vodafone Indirect Distribution within mix teams: with Roland Berger and Boston Consulting Group (BCG).
„Å Reshaped the GTS marketing strategy for 2007, as per the company specificity: Sales Driven and marketing budget (1.5 million Euro).
„Å Supervised the Tot GSM (70 shops post-paid distributor) acquisition by Vodafone Romania (over 2 million Euro contract).
„Å Redesigned Indirect Distribution Commission Scheme/Program (April 2007) by changing the principles in order to offer distributors (40) more money, much more flexibility (due to a new credit line procedure) in a shorter period of time
„Å Member of Vodafone Group Messaging Strategy Committee
„Å Increased the messaging revenue by 70% and the number of users by 40% from Nov - 04 to Nov-05.
„Å Led targeted activities intended to increase the revenue stream generated by messaging products and implementing new initiatives like - SMS & MMS with no costs, special gifts.
„Å Boosted messaging revenue by 70% (and no. of customers with 50%) from Jun to Dec, 2004.
„Å Delivered the first telecom Gift concept on the Romanian market, in the first stage based on messaging and second updated with voice: Connex Cadouri (Gifts)
„Å Augmented the consumption of products by developing monthly niche programs; which led to almost 8% increasing in messaging usage.
„Å Enhanced the user MMS adoption as a communication tool based on activation offer and content MMS campaigns.
„Å Initiated marketing analysis for introducing the MMS as new revenue line in the messaging portfolio.
„Å Coordinated the repair and maintenance of mechanical agriculture equipments and reduced the cost with almost 20%.
„Å Achieved the Quality Inspector for Repair and Assembling position (out of the 3 three positions available) within Brazi refinery, from Petrom/ OMV Group (biggest Romanian refinery)
„Å Developed and improved the Youth proposition (voice and messaging) by positioning Campus as first youth consumer choice by delivering new proposals (Non Stop and Bring a Campus); increased the Campus¡¦s revenue by 60% over 1 year period from Nov 04 to Nov 05.
Business Development:
„Å Assisted the Sales Director in setting initiatives/ programs meant to enrich acquisition for GTS products through to the focus on SME/SOHO segment and prevent churn of actual customers based on dedicated (product) propositions.
„Å Segmented the prepaid current based in order to identify common user features that can be encapsulated in new products.
„Å Utilized financial statements and understood what product features can be ¡§activated¡¨ within prepaid existing and future products in order to improve financial results.
„Å Initiated the demand stimulation program as a component of increasing the company¡¦s revenues, both Vodafone and Cosmote
„Å Re-designed the prepaid product strategy based on market trends by adding features to existing products and introduced new ones meant to stimulate acquisition and revenue.
„Å Managed the launch of:
- ADSL for SME & SOHO and private customers.
- 14 new products in 7 months. within Cosmote
- More than 50 products based on SMS, MMS, STK, internet for prepaid and also Vodafone Live!
„Å Implemented the first cross-selling based on messaging products across the Romanian telecom market.
„Å Designed the product strategy and marketing requirements for launching GPRS prepaid in May¡¦ 2006; defined marketing specifications for launching the email of Vodafone Live! Project in H2, 2006.
„Å Introduced the SMS offer as a component in the acquisition offer for Vodafone post-paid and prepaid customers that boosted the messaging revenue to ~ 9% from total Vodafone Romania revenue.
„Å Developed strategies & tactics for messaging products during the lifecycle and enhanced customers experience from a SMS & MMS to messaging; launched new products related to SMS & MMS bolt-on and trial offers.
„Å Created, managed and implemented first up-selling campaign of VAS products in Connex/Vodafone and achieved acceptance rate of 50%.
„Å Formed & implemented CRM programs related with user experience, usage/revenue/ customer experience stimulation.
„Å Raised the company¡¦s portfolio and revenue due to the leasing of a 50 hectare vineyard; and led to 25% increase in the total revenue.
„Å Implemented and execute co-marketing programs with headsets producers for indirect distribution chain
„Å Created, implemented and monitored ¡§Business in retail program¡¨ meant to stimulate SME & SOHO acquisition with 150 stores of Vodafone indirect distribution, in 2007.
Development & Implementation:
„Å Identified and executed incentive programs, from both marketing and sales point, for short (related with specific events; e.g. Easter period) & medium term (e.g. regional programs) targeting Vodafone indirect distribution.
„Å Implemented the Vodafone Indirect Distributions committee, together with indirect distributors, to reshape product strategy, commission scheme, assess the market trends and distributors financial assessment.
„Å Re-designed Connex Cadouri (Gifts) strategy to include new products based on voice, entertainment, and data products
„Å Implemented a messaging business offer, targeting from SME & SOHO accounts to corporate ones ¡V SMS Intensive and a commission procedure to stimulate dealers to sell them.
„Å Designed sales programs and incentives meant to stimulate sales within specialized and non-specialized GSM POS
„Å Defined and implemented the R.A.M.M. (repair, assembling, mounting and monitoring) procedure for dynamic equipment like pumps, compressors and turbines from Brazi refinery.
„Å Monitored dynamic equipment, designed the technical intervention procedures for dynamic equipments within the critical situations.
„Å Realized the repair technologies and the system procedures according to the valid quality standards ISO 9001/9002/8402.
„Å Created, implemented and deployed together with sales department prepaid product merchandising for both GSM & non-GSM stores and incentive measures meant to stimulate gross activations (GA).
„Å Handled maintenance of Ingersoll Dresser equipments in Brazil refinery (OMV/ Petrom Group).
„Å Implemented a new commission program for Vodafone indirect distribution chain (available for 40 distributors and more than 700 stores) and managed the associated budget together with Indirect Finance Department (over 12 mil Euro program).
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| Skills: |
Marketing Manager, Business Development Manager, Product Manager, Project Manager, Customer Relations Manager, Business Management
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| Known languages (and levels): |
English-Very GoodFrench-A littleOther: Italian
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| Type of Employment wanted: |
Full Time
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| Minimum Yearly Salary in Numbers: |
114000 USD
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| Current Location: |
Romania, Satu Mare |
| Education History, Qualifications & other additional information: |
| Level of Education: |
Masters
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Educational Qualifications
Master of Business Administration ¡V Major in Marketing Jun 2002 ¡V Aug 2003
Canadian Romanian Program founded by HEC Montreal, University of Ottawa and Academy of Economical Studies Bucharest, Bucuresti, Romania
Specifics:
- Integrated Marketing communication, Marketing research and International Marketing.
Engineer degree - Major Agriculture Engineering and Management Oct 1991 ¡V Jun 1996
University Atheneum of Bucharest, Faculty of Agriculture, Bucuresti, Romania
Engineer Degree - Major in Oil Electro Mechanic Oct 1990 ¡V Jun 1995
University of Petroleum Engineering of Ploiesti, Faculty of Mechanical & Electrical Engineering, Ploiesti, Romania
Strategic Business Management (5 days course) Mar 2006 ¡V Mar 2006
Vodafone Group, Dusseldorf, Germania
Marketing Management Course (7 days course) Feb 2005 - Feb 2005
Kotler Marketing Group, Bucuresti, Romania
Product Management Course (7 days course) Jan 2004 - Jan 2004
Educator Limited (John Leach), Bucuresti, Romania
Microsoft Project 2000, Intermediate and Advanced Levels Logimax (7 days course) Mar 2004 - Mar 2004
Bucuresti, Romania
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| Work History & Experience: |
| Years of Work Experience: |
10 to 15 Years |
Career Snapshots
Prepaid Manager (Marketing & Sales) Jun 2008 - Present
Cosmote Rmt ¡v Bucuresti, Romania
Business Development Manager Oct 2007 ¡V Jun 2008
GTS Telecom, Bucuresti, Romania
Channel Manager Indirect Distribution Sales Oct 2006 ¡V Sep 2007
Vodafone, Bucuresti, Romania
Senior Product Manager Jan 2005 ¡V Oct 2006
Connex ¡V Vodafone, Bucuresti, Romania
Product Manager Jun 2004 ¡V Dec 2004
Connex S.A. - Romania
Project Manager Sep 2003 ¡V Jun 2004
Connex S.A. ¡V Bucuresti, Romania
Project Manager within Agricultural Department Jan 2002 ¡V Aug 2003
Khastephy Com Ltd. - Ploiesti, Romania
Manufacturing Technician Dec 2000 ¡V Oct 2001
National Compressed Air - Mississauga (Ontario), Canada
Quality Inspector for Repair and Assembling, Quality Department Dec 1997 ¡V Oct 2000
Dinafit Industrial S.R.L. ¡V Brazi Refinery, OMV Group, Romania
Junior Mechanical Engineer, Repair and Assembling Department Apr 1997 ¡V Nov 1997
Dinafit Industrial S.R.L. / Brazi Refinery, OMV Group, Romania
Assistant of Export-Import Manager May 1996 ¡V Apr 1997
Brimex Agro Ltd. Bucharest, Romania
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