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| Entreprise: |
Chicago Transit Authority |
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| Intitulé: |
Chief of Fare Media |
| Secteur de l'Emploi: |
Vente/Marketing |
| Localisation de l'emploi: |
Chicago - IL Illinois - États-Unis |
| Description: |
Position Summary
The Chief of Fare Media Strategy is responsible for the product planning and execution throughout the product lifecycle of a comprehensive fare media strategy for the Chicago Transit Authority. This includes: gathering and prioritizing product and customer requirements, defining the product vision, coordinating all procurement and legal aspects of the project, and working closely with operations, maintenance support, customer communications, and finance to ensure that the best possible product is delivered as defined. This position will also include ensuring that the product supports the company's overall strategy and goals.
Primary Responsibilities
Lead product design, development and release process for new fare media product and maintain the product development road map.
Serve as primary product expert and advocate for the product internally.
Understand, and be able to clearly articulate, best practices and industry standards in the fare media marketplace.
Outline critical specifications of proposed end product.
Create detailed use cases, business requirements, and marketing requirements.
Identify all creative financing and public-private partnership opportunities available for product and provide recommendations on pursuing them.
Work closely with operations and maintenance support teams to ensure necessary specifications are met.
Coordinate all procurement and legal aspects of competitive contract process.
Oversee beta and pilot programs with early-stage products and samples. Document and report problems and recommend solutions/improvements to program managers.
Participate in product performance benchmarking activities.
Work with the marketing team to develop innovative marketing programs and event campaigns.
Coordinate the collection, description, analysis, and prioritization of requests for new product functionality from customers and prospects.
Support marketing, sales, and support through leading the development and maintenance of various technical marketing collateral including application notes, FAQs, product notes, user guides, field training presentations, online marketing content, and demos.
Education/experience Requirements
Bachelor's Degree with 5+ years experience, including product management, project management, and product marketing initiatives.
Demonstrated leadership skills and strategic ability to formulate and drive a high-profile and Authority-wide program.
Experience with on the ground field operations.
Experience in advising senior management, crafting creative solutions, and articulating complex issues concisely.
Knowledge of the Internet and prior experience utilizing the Web as a marketing vehicle.
Demonstrated success in product launches and end-to-end execution of marketing strategies.
Excellent written and oral communication skills including presentation experience to large and diverse audiences.
Ability to do product demonstrations.
Seasoned experience using Microsoft PowerPoint, Word, and Excel.
Demonstrated experience with field operations personnel and diverse business operations.
Ability to establish and retain effective working relationships with other CTA staff.
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| Capacités Requises: |
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| Langues Requises: |
Anglais-Très Bon
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| Type de Contrat: |
Temps Plein
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| Salaire Annuel: |
Non spécifié
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| Date d'Affichage: |
mai 13 2008 |
| Niveau de Formation requis: |
Licence
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| Expérience (en années): |
5 à 7 Ans |
| Entreprise: |
Chicago Transit Authority |
| Nom: |
Chicago Transit Authority |
| Méthode de Contact Préférée: |
E-mail via l'encadré Postuler En Ligne |
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