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| Firma: |
Carhartt |
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| Job-Titel: |
Director of Retail Marketing |
| Job Kategorie: |
Marketing/PR |
| Arbeitsort: |
Dearborn - MI Michigan - USA Vereinigte Staaten |
| Ref.-Nummer für Ihre Einträge: |
2008-1387 |
| Stellen-Beschreibung: |
Job Description:
The Director of Retail Marketing will lead the long-term strategic direction for Carhartt’s retail marketing/merchandising efforts. This position will be responsible for directing the retail marketing & merchandising teams to be outstanding at Retail Activation while preserving and building brand equity. Retail Activation is defined as: Account Planning, Resource Allocation, Execution, and Tracking.
Responsibilities:
o Lead the annual planning process for the Retail Marketing & Merchandising teams to ensure that all plan elements are delivered on time.
o Responsible for ensuring that the Retail Marketing & Merchandising teams are collaborating with other Marketing/DG teams.
o Work with Director of Research & Insights to develop the annual retail insights plan to discover key insights.
o Lead the development of team processes (e.g., planning, communication, staff meetings, quarterly reviews, budgeting).
o Work with Sales team to ensure outstanding Retail Activation (Account Planning, Resource Allocation, Execution & Tracking).
o Work with Director of Marketing to provide key retail knowledge to consumer marketing and sponsorships teams to ensure that relevant programs & promotions are developed by channel.
o Work with Sales team to build relationships with our retailer partners (become the face of marketing at retail).
o Responsible for hiring, training and developing direct reports within the Retail Marketing & Merchandising teams.
o Develop, plan and manage annual budgets for Retail Marketing & Merchandising teams.
Qualifications:
Education:
o Bachelor degree in Business Administration is required; MBA is preferred.
Experience:
o Minimum of 8 years of sales, marketing and retail marketing experience within the apparel, retail, or consumer products industries required.
o 2+ years of leadership experience of a professional marketing and/or sales team.
o Proven track record of working in a collaborative team environment.
o Ability to translate retailer knowledge into key retailer insights.
o Timeline planning and project management at a high level.
o Ability to be self directed as well as work in a team environment.
o Strong organizational, analytical, and problem solving skills required.
o Proficient in Microsoft Office (Word, PowerPoint & Excel).
o Strong oral and written communication skills required.
o Led the process of budget planning and management.
Ethics, Integrity & Passion:
o Demonstrated power to move people through clarity, intensity, commitment and authenticity.
o Consumer focused to build products and services that solve business problems.
o Keep abreast of industry trends to implement fresh and creative approaches.
o Encourage honest and ethical behavior through leading by example.
o Delivers on department and customer commitments. Has established a proven track record of success at meeting deadlines and schedules under pressure and stress.
o Handles information with high levels of security and confidentiality.
Leadership:
o Strong team player with an appreciation and ability to develop partnerships across departments.
o Identify and establish synergies within retail marketing team and throughout organization.
o Ability to mentor retail marketing team by listening and coaching. Know when to offer advice or address a situation. Ability to develop others, identifying skills gaps and training opportunities.
o Ability to maintain a high level of emotional intelligence.
Communication:
o Ability to translate retailer knowledge into key retailer insights.
o Liaison/Spokesperson/PR for marketing at retail.
o Ability to motivate others and create a sense of excitement and enthusiasm about retail marketing.
o Appreciates and is skilled in all modes of communication and understands how to address different audiences.
o Proven public speaking and presentation skills.
Vision:
o Proven track record of developing retail marketing vision and a strategy to execute towards that vision.
o Visionary approach to linking corporate/overall marketing objectives to retail marketing initiatives.
o Ability to develop short and long term strategies and plans.
o Conduct analysis of opportunities at a high level.
o Comprehensive budgeting and resource planning experience.
o High level abilities to lead timeline planning, budgeting process and project management.
Collaboration/ Leading Change/ Innovation:
o Has demonstrated record of team building; a champion of team members’ careers; actively participating in succession planning and career pathing.
o Has demonstrated ability to effectively determine when change is needed in order to develop a change strategy.
o Effective in understanding the phases of initiating, leading, communicating, and reflecting on change.
o Develop collaboration skills among managers and staff, encouraging and rewarding appropriate and effective collaboration.
o Open to consider all ideas in relation to the change while valuing differences in opinion.
o Recognize and reward innovative ideas.
Working conditions:
o Expected travel is up to 40%.
o Corporate office environment.
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| Kenntnisse erforderlich: |
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Sprachkenntnisse: |
Englisch-Sehr Gut
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| Beschäftigungsart: |
Vollzeit
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| Jahresgehalt: |
Keine Angabe
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| Eintragsdatum: |
02 Sep 2008 |
| Erforderliche Qualifikation/Ausbildung: |
Studium
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| Berufserfahrung (in Jahren): |
7 to 10 Years |
| Firma: |
Carhartt |
| Kontakt-Name: |
Carhartt |
| Bevorzugte Kontaktmethode: |
Email über Onlinebewerbungsoption |
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| Arbeitssuchende:73364 |
Lebensläufe:68117 |
Arbeitgeber:8018 |
Stellenanzeigen:19596 |
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