Internet Marketing University of Canada:
Based in Toronto, Ontario, the Internet Marketing University of Canada offers online internet marketing courses to students from Canada and around the world. Earn your internet marketing certification through advanced specialized courses that can be studied online at your own pace. We teach internet marketing skills online to individuals and companies.
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Internet Marketing Certification Program:
The Internet Marketing program covers all of the top essential online marketing techniques, as well as its direct relation to Offline Marketing campaigns. The course is prepared in stages, meaning the further you go in your study, the more advanced the information becomes. IMU presents the ability to learn the basics of this trade and further develop the knowledge of those interested in becoming certified professional internet marketers, backed by a credible source.
Internet Marketing Courses:
Search Engine Optimization (SEO) Course:
The Search Engine Optimization training course offered by the Internet Marketing University of Canada will teach you the best practices, methodologies and strategic skills that will equip you for success, and maximum exposure for your website. In addition, you will learn how to manage your branding online by becoming an expert in tracking results, seeking opportunities and gaining advantages over your competitors.
It is all about attracting the right customers at the right time, and to the right place. By completing IMU’s SEO Training Course, you will be equipped and ready with a thorough understanding, proven technical skills and advanced insight into the search engine optimization strategies that firmly stand up in today’s internet marketing environment.
Search Engine Marketing (SEM) Training Course:
Search Engine Marketing, or Pay per Click Advertising (PPC) campaigns offer a very flexible way of maximizing a website’s visibility within the top search engines such as Google, Yahoo and Bing. The course is aimed towards marketing professionals, website owners, individuals and those looking to refine, enhance or simply learn the strategies by using the best tools available to increase their website’s visibility in search engine result pages through the use of paid placement and inclusion.
The Search Engine Marketing Certification course offered by IMU will guide you through the essentials of planning, optimizing and managing a converting and successful pay per click campaign. IMU’s Search Engine Marketing Training course will allow you to better understand how SEM drives highly targeted visitors to your online exhibitions.
Email Marketing:
The Email Marketing Training course offered by the Internet Marketing University of Canada is aimed towards those managing email campaigns or company newsletters who wish to see better results from their communication efforts. Upon completion of the Email Marketing Training course, you will have gained a full understanding and practical experience with email marketing strategies, objectives, requirements and regulations – as well as all other aspects affected by email marketing, thus ensuring your success as an email marketer.
Social Media Marketing Course:
The Social Media Marketing Training course is designed for everyone who is looking to gain skills and hands-on experience with the creation of social media campaigns. Social Media marketing has been on a rapid incline over the last few years, with social networks such as Facebook, Twitter, MySpace and YouTube attracting enormous numbers of users worldwide. Harness the power of social media with the strategies and hands on techniques provided in this course.
As social media is becoming an essential tool for every day internet users, those who may benefit the most from this course tend to be Public Relation Professionals, Marketing Professionals, Communication / Journalist Specialists, Digital Marketers and E-commerce Experts.
Website Analytics & Conversions:
Website analytics & conversions can be the determining factor regarding whether a business fails or succeeds – but by understanding your own metrics you can aim directly for success. Effective internet marketers use website analytics & conversion tracking before starting any marketing campaign.
IMU’s Website Analytics & Conversions training course will teach you the essential elements to look for when analyzing your website; from the potential customer reaching your site, to what happens after an action has been taken and a conversion has occurred, as well as everything in between.
Lead Generation Marketing Training Course:
The Lead Generation Marketing Training Course offered by IMU teaches you how to easily generate leads for nearly any type of business using the research materials, strategies, and proven techniques provided within the course. You will learn the necessary steps; from setting up a campaign, to using all forms of internet marketing including social media, search engine optimization, pay per click advertising, email marketing and even offline traditional marketing, to achieve the highest success rates from your lead campaign.
Affiliate Marketing Training Course:
Affiliate marketing is defined as using one website to drive traffic to another. If used properly affiliate marketing can be one of the most effective internet marketing strategies.By completing the Affiliate Marketing Training course offered by IMU, you will become a professional Affiliate Marketer. From this course, you will take away the understanding and the key strategic concepts necessary in order to successfully optimize your business, your products and your services through the creation of an affiliate marketing network – an effective marketing network of supporters who will do all the labour for you.
Article & Content Marketing Course:
In order for a website, or any other type of marketing campaign to be effective, it requires some type of content – whether it is informative material or purely publicity. The Article and Content marketing course offered by IMU, not only teaches you how to write relevant content, submit articles and have your work published in the the most influencial directories across the web, but you will also learn key concepts related to the usage of these text to further benefit your business.
The course will provide you with the techniques used by professionals to gain large amounts of converting traffic, as well as the proven strategies that for obtaining a regular, returning traffic with minimal efforts and without taking away from your main business goals.
Website & Blog Marketing Training:
The Website & Blog Marketing Training course consists of strategies, tactics and key concepts used to promote, advertise and optimize your website, blog or landing page to be the best it can be, attracting potential customers, keeping them interested when on the site and finally leading them to perform the long awaited action you deserve. The course, combined with the rest of the internet marketing course load, completes the series of educational requirements for you to become a qualified, professional internet marketer.
Offline Marketing:
This course will provide you with a thorough understanding of the relationship between traditional offline and online marketing methods, and how offline marketing plays an important role in any online marketing strategy. Integrating both offline and online marketing strategies with your plan will provide remarkable potential for your business. In the Offline Marketing course offered by IMU, you will learn to use traditional media types and optimize for online success including: Magazines; Newspapers; Television; Radio; Billboards; Direct Mail.
For further information on our online internet marketing courses, please email us via our Contact Page.
