Langara College:
Langara College in Vancouver, British Columbia, Canada offers a Public Relations Certificate Program. Taught by PR industry experts, this real world program is intended to provide students with comprehensive skills needed for entry-level public relations skills with private sector, non-profit, government and association organizations. All students must successfully complete 360 hours of instruction, including a 36-hour on-the-job practicum for certification.
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The Public Relations Certificate program is a 12-week, intensive introduction to the proven techniques, tactics, strategies and tools of modern public relations practice.
Courses
Fundamentals of Public Relations
This course is a "real world" orientation to the practice of public relations. Using case study examples and current media coverage, students will learn about the role of public relations in organizations and the application of communication tools. We will begin by looking at the PR practitioner, the importance of research, planning and measurement, and move into marketing communication strategy.
Writing for Public Relations
Learn the skills required to write and edit a news release, fact sheet, backgrounder, bio, media advisory and media statement.
Media Relations
This course covers the Media Relations aspects of public relations: understanding how the media works, getting the media's attention, understanding news values, effective press conference and media interview strategies, and the use/production of video news releases.
Crisis/Issues Management
Students will learn proven planning and strategies skills for protecting and maintaining the public image of organizations during a sudden crisis and ongoing issues.
Special Event Management
Students will learn how to design, plan, coordinate, manage, promote and "sell" a variety of special events -- from media launches to fundraising events -- to the public and the news media.
Writing Skills Improvement
Learn how to improve writing skills by reviewing and understanding the following: techniques to eliminate writer's block, the parts of speech, grammar, sentence construction, punctuation, business writing, style elements, and revision principles.
Basic Editing Skills
This course will explore various basic principles of editing and style.
Feature Writing
Students will learn to write non-fiction articles suitable for PR related projects such as magazine stories, advertorials and opinion pieces.
International PR
To learn how to conduct public relations campaigns in the global village of modern business. The course will specifically focus on Asia, North America and Europe.
Non Profit Public Relations
Non-Profit organizations face communications challenges -- and opportunities -- that differ from the corporate and governmental sectors. Specific approaches and strategies are required when attempting to win hearts and minds for your issue. Those who work for non-profits often feel passionately about issues, but their messages can alienate instead of enlarge the target audience. Learn how to identify your target audience and choose the most effective ways to reach this audience with messages that resonate and win people over.
Entertainment Public Relations
This course covers the fundamentals of starting and operating your own PR business. Through discussions and exercises you will learn the basic skills required to be an entrepreneur in PR. Topics include business structure, goal setting, developing relationships, time management, budgeting, promotion and marketing.
PR Issues & Trends
Students will learn the latest trends and issues in PR.
Sponsorship PR
Students will learn how sponsorship plays within the area of Public Relations. This course is designed to prepare students to identify how key stakeholders can be influenced through the use of a well targeted and executed sponsorship program. The material will be taught using lectures, case studies and group/individual assignments.
Practicum
Students will be evaluated on their performance carrying out actual PR campaign duties in a variety of BC public relations agencies, private and public sector organizations.
Practicum Preparation and Job Preparation
Students will be given an introduction to the BC PR industry job market, job resume and search skills, practicum search, evaluation and selection skills.
Web PR
A study of how public relations are practiced on the Internet.
Advertising Copywriting
Students will learn the basics of advertising copywriting as it applies in a public relations setting including print and electronic media.
Business in PR
Students will learn the fundamentals of starting and operating their own business.
Ethics, Slander & Libel
Students will be given an overview of the ethical principles that govern print, broadcast and web-based journalism. It examines voluntary codes of practice in place for media outlets; a discussion of the legal rules that apply for all forms of reporting; a discussion of libel and slander; and case studies of real issues involving both ethical issues and libel/slander judgments.
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