Irish Academy of Public Relations:
The Irish Academy of Public Relations, located in Dublin, Ireland, specialises in online education and training in the field of communications. The Academy's mission is to provide courses of study and skills based training, at all levels, which are educationally inspiring, comprehensive, contemporary and industry-relevant.
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Diploma in Event Management (Online Course)
There are twelve modules covering:
* Principles of project/event management
* From concept to reality –
establishing viability
* Preparing a proposal: publics, timescale, budget, contracts
* Crisis management plan
* Seeking sponsors
* Organising the event
* Marketing tools: advertising, merchandising, competitions
* Media tools: press releases, photo-calls, media interviews
* Promotional tools: flyers, posters, invitations, website, newsletter
* Specialist areas: celebrity endorsement, Ministerial / Presidential visits
* Staffing and compliance issues: health and safety, insurance, permissions
* Evaluation: budget, return on investment, media coverage, feedback
Certificate in Public Relations (Online Course)
There are ten modules covering:
* Public relations
* Press releases
* Exhibitions
* Sponsorship
* Photography
* Organising functions
* Newsletters
* Corporate image
* Crisis PR
* Press officer role
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