Senior Specialist, Content Production

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

The Senior Specialist, Content Production, transforms SHRM’s research findings, event insights, and executive commentary into audience-centric content across multiple platforms. This role bridges the gap between data and storytelling — crafting concise, high-performing messages that support organizational priorities, inspire audience engagement, and drive revenue, registration, and membership goals.

• Content Creation:
  Identify key takeaways from reports, case studies, articles, data briefs, events, and other SHRM initiatives and shape them into digestible, channel-ready content assets: videos, infographics, web copy, social posts, and other interactive formats.
• Podcast Development:
  Produce video-first podcast episodes for one of SHRM’s flagship content series — from topic ideation, guest booking, and run-of-show scriptwriting to editing, publishing, and promotion.
• Content Optimization:
  Tailor voice and tone to each channel and audience, testing new formats and data-led variations.
• Cross-Functional Collaboration:
  
  Participate in collaborative efforts with colleagues in design, multimedia, and operations as well as with other departments and external partners to ensure a unified approach to content development, audience engagement, project deadlines, and quality standards.
• Content Innovation:
  Contribute fresh ideas for compelling, audience-centric content that highlights SHRM research and products, pilot new content types, and stay updated on new media technologies to make adoption recommendations.
• Project Management:
  Shepherd content projects from initiation to completion by creating and coordinating workflows, monitoring progress, facilitating communication among contributors, and ensuring timely delivery of assets.
• Performance Measurement:
  Evaluate content performance, leveraging data to propose and execute methods for increasing audience engagement and expanding reach.
• Mentorship:
  Support junior creators through peer review and best-practice guidance.

• Minimum 4 years of content writing or storytelling experience in B2B or mission-driven organizations, combined with a solid understanding of content marketing and audience engagement strategies.
• Comfortable working with research and data to extract narrative insight, demonstrating an exceptional ability to distill complex ideas into clear, engaging language.
• Fluency in digital media tools and content/project management systems (Adobe Experience Manager, , You Tube Studio, SharePoint, etc.), along with platform best practices and social algorithms.
• Skilled with generative AI for content ideation, summarization, editing, visual prompting, streamlining workflows, enhancing productivity, and improving overall work quality.
• Strong collaborative skills; able to build relationships and work effectively with various stakeholders.
• Strategic thinker with the ability to see the bigger picture and drive content initiatives that align with organizational goals.
• Ability to work under tight deadlines, manage multiple projects effectively, and adapt to changing priorities.

• Must be able to perform essential duties satisfactorily with reasonable accommodation.
• Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
• Work is regularly performed in a professional office environment and routinely uses standard office equipment.
• Periodic travel to SHRM or industry events may be required.

• This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees…