Director of Sales & Marketing

Overview

As a key member of the Resort Leadership Team, the Director of Sales & Marketing serves as the senior commercial leader for Alyeska Resort, Alaska’s premier year-round mountain destination. This role provides strategic direction and hands-on leadership across the full spectrum of sales and marketing, with responsibility for integrating lodging, mountain experiences, and resort-wide programming into a cohesive, year-round demand-generation strategy.

Operating within a true destination commercial model, the Director shapes how guests discover, purchase, and experience Alyeska Resort as a complete and integrated offering, while driving topline revenue growth, market share expansion, and long-term brand value.

The Director leads both proactive and reactive sales efforts in a high-volume, complex resort environment with significant group, tour, transient, and catering demand, ensuring alignment with Alyeska’s brand promise, ownership objectives, and long-term growth strategy. In close partnership with the General Manager, Executive Leadership Team, Revenue Management, Brand Strategy, Operations, Mountain, and Nordic Spa teams, this role delivers fully integrated commercial strategies that maximize revenue, strengthen brand presence, and elevate the overall guest experience.

• Develop and execute sales strategies to achieve booking, revenue, and profitability targets across all business segments.
• Lead strategic account planning for key demand generators, destination partners, and high-value clients.
• Direct proactive and reactive sales efforts, ensuring disciplined pipeline management and consistent execution.
• Drive sales for group mountain experiences, resort buysouts, corporate programs, and large-scale activations.
• Identify and grow non-traditional demand segments, including corporate, incentive, experiential travel, and shoulder-season opportunities.
• Personally engage in high-impact sales activity, including key accounts, negotiations, site visits, and closing priority business.
• Serve as the senior sales contact and customer advocate for key clients and ownership, while acting as a key architect of Alyeska’s long-term evolution as a year-round mountain destination.
• Ensure seamless transition from sales to event execution, delivering exceptional guest experiences and repeat business.
• Act as property authority on sales processes, contracts, and negotiations, ensuring consistency and risk management.

• Lead property-level marketing strategies, campaigns, and promotions that drive demand and reinforce Alyeska’s brand and year-round adventure positioning.
• Partner with Brand Strategy and agencies to execute integrated digital, social, PR, and traditional marketing initiatives.
• Identify and activate public relations opportunities to elevate regional and national brand awareness.
• Translate mountain and resort experiences into compelling, authentic marketing narratives.
• Expand reach beyond overnight guests by driving awareness and conversion for day-use and experiential visitors.
• Support crisis communications in partnership with the General Manager and leadership team as required.

• Partner with Revenue Management to align sales strategy with pricing, inventory, and distribution.
• Optimize participation across sales channels, partnerships, and destination marketing organizations.
• Collaborate with Events and Operations to ensure operational feasibility, service excellence, and seamless delivery of booked business.
• Monitor and resolve client issues arising from the sales process to maintain strong satisfaction and loyalty.

• Lead, coach, and develop the Sales & Marketing team to achieve individual and collective booking goals.
• Set clear expectations, performance metrics, and accountability structures for direct reports.
• Build scalable team structures, processes, and performance management systems that support long-term success.
• Partner with People & Culture to attract, retain, and develop top commercial talent.
• Champion succession planning, leadership development, and a…