Channel Marketing Manager

Job Description

Channel Marketing Manager Remote, United States

Blumira is the security operations platform built for growing teams and partners supporting them, integrating comprehensive visibility, tools, and expert guidance to give IT and security teams peace of mind from knowing they never have to go it alone. Every business needs strong security and deserves tools built for them, not just the largest enterprises. In helping them, we help their customers, and, overall, make the Internet a safer place.

Our team is passionate about putting resilience in reach for every organization and team, keeping the business running smoothly and helping teams build their own expertise through daily security practice. To realize our vision, we're looking for inquisitive and driven teammates, like you! Be part of a friendly and supportive team that embraces who you are and offers you the opportunity to help build and scale the Ann Arbor tech security scene and to learn and grow with experienced SaaS security leaders.

You will have the ability to make a big impact in the initial build of Blumira's Marketing organization and take Blumira to the next level!

We're hiring a Channel Marketing Manager to build and execute Blumira's channel marketing strategy—primarily focused on MSPs. This role sits in Marketing and will work day-to-day with our Sales-side Channel & Alliances team to design programs that attract, enable, and grow high-performing partners. You'll be accountable for channel program execution across campaigns and events, and for delivering consistent reporting on channel performance and impact.

This is a highly cross‑functional role for someone who can translate partner needs into scalable marketing programs, build repeatable motions, and confidently measure what's working.

• Channel Marketing Strategy & Program Ownership
  • Develop and own the channel marketing strategy (with an MSP‑first emphasis), aligning to revenue goals and channel growth priorities.
  • Create scalable partner marketing plays across the funnel: recruitment, activation, enablement, pipeline generation, and retention.
  • Build an annual/quarterly channel marketing plan (themes, offers, partner tiers, program calendar, budgets).
• Partner Campaigns & Co‑Marketing
  • Design and run co‑marketing campaigns with MSPs (webinars, email nurtures, paid/social kits, content syndication, partner‑led promotions).
  • Produce partner‑ready assets and toolkits (campaign‑in‑a‑box, pitch decks, landing page templates, battle cards, email copy, one‑pagers).
  • Collaborate with Product Marketing to ensure messaging resonates with MSPs and mid‑market buyers.
• Events & Community
  • Plan and execute partner‑focused events (trade shows, partner roadshows, field events, virtual events, enablement workshops).
  • Support the Channel & Alliances team with event strategy, partner participation packages, and post‑event follow‑up motions.
• Cross‑Functional Execution
  • Work across Marketing (Demand Gen, Content, Product Marketing, Lifecycle/Email, Web, Creative, PR) to deliver programs on time and on brand.
  • Coordinate closely with Channel & Alliances Manager to align programs to partner needs, pipeline goals, and field priorities.
• Reporting & Performance Management
  • Build and deliver consistent reporting on channel marketing performance (partner‑sourced pipeline, influenced revenue, campaign ROI, partner engagement, event impact).
  • Own tracking hygiene for channel campaigns: UTMs, partner attribution, lead routing, partner segmentation, and dashboards.
  • Use insights to optimize programs and recommend investment shifts.
• What Success Looks Like (3‑6 Months)
  • A clear, documented MSP channel marketing strategy and calendar that supports partner recruitment and growth.
  • Repeatable co‑marketing motions that generate partner‑sourced pipeline and measurable revenue influence.
  • Strong partner engagement (higher participation rates, improved activation, increased campaign adoption).
  • Reliable dashboards and reporting that help Marketing and Sales confidently assess channel performance.

• Required
  • 4+ years of B2B marketing experience…