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Marketing Operations Specialist

Job in Atlanta - Fulton County - GA Georgia - USA , 30301
Company: First Horizon National Corp.
Contract position
Listed on 2021-02-24
Job specializations:
  • Banking
  • IT/Tech
Job Description & How to Apply Below
Work Location: Ideal candidate would work remotely from one of the following cities ONLY: Memphis, TN, Raleigh, NC, Nashville, TN, New Orleans, LA, or Atlanta, GA

Summary of Position

The Marketing Operations Specialist operates within the Marketing Operations function of the organization. This position reports to the Marketing Operations Manager and is responsible for the execution of key marketing and sales enablement activities for Consumer Banking, Commercial Wholesale, Treasury Management, Specialty, and Wealth Management and Private Client lines. The candidate is detail-oriented, quick with data, and is accountable for using defined data processes, procedures and control points to execute the delivery of actionable information to our customers, prospects and internal bankers related to campaign-driven leads and offers. The specialist also executes the delivery of data driven engagement and communications for targeted outbound sales and service efforts through multiple channels such as email, direct mail and sales facing (lead generation, banker led).

Required Qualifications:

* Bachelor's Degree in Marketing or a related field or an equivalent combination of education, training, and experience
* Minimum 3-5 years demonstrated experience
* Banking / financial services experience a plus

Related Qualities:

* Must have strong oral and written communication skills
* Must understand and embrace the importance of the quality and accuracy of data and information received by our customers and banking partners
* Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions
* Demonstrated ability to take initiative and accountability for achieving results

Important Skills:

* Data Platforms: relational and other database platforms such as Oracle, MS SQL, IBM DB2
* Analysis and Development: data blending, analytics, query tools such as Alteryx, SQL Plus, Toad, Hyperion
* Marketing Automation: Salesforce Marketing Cloud, Exact Target, Journey Builder, Automation Studio, Pardot
* Banking and Financial Services: Domain knowledge related to consumer and commercial banking, customer journeys, customer experience (CX)

Work Schedule: Monday - Friday 8:00am - 5:00pm
Position Requirements
Less than 1 Year work experience
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