AEM DAM Consultant

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

About the Role

We are looking for a Group Director, Martech Consulting to lead VML's Adobe Experience Manager Assets and Digital Asset Management practice as its most senior strategic and technical authority. This is a high-impact leadership role at the intersection of creative operations, content strategy, and enterprise technology - responsible for defining how organisations manage, govern, and activate their most valuable creative assets at scale.

As Group Director, you will own the end-to-end strategic vision for DAM across VML's enterprise client portfolio - spanning AEM Assets architecture, metadata and taxonomy design, Dynamic Media implementation, Brand Portal configuration, and the governance frameworks that underpin sustainable, scalable DAM ecosystems. You will be equally at home advising a CMO on content supply chain strategy and guiding a technical team through a complex DAM migration.

This role demands a rare combination of deep platform expertise, creative operations understanding, and senior consulting leadership - and represents a genuine opportunity to shape one of the most strategically important capability areas in enterprise marketing technology.

This position requires a minimum of 4 days per week in-office to facilitate collaboration and team development, with travel to client sites as required.

The Impact You'll Make

* Define and lead VML's strategic approach to AEM Assets and enterprise DAM across a portfolio of complex, high-value client engagements

* Serve as the most senior DAM authority at VML - advising clients, leading pitches, and shaping how the practice grows and evolves

* Own the technical and strategic integrity of DAM implementations - from governance framework design through to metadata architecture, Dynamic Media configuration, and Brand Portal deployment

* Build, develop, and inspire a specialist team of DAM consultants and digital asset management professionals

* Drive business growth - identifying new opportunities, leading proposals, and positioning VML as the partner of choice for enterprise DAM transformation

* Establish VML as a recognised leader in AEM Assets delivery and digital asset management strategy

Core Responsibilities

Strategic Leadership & Client Advisory

* Define and own VML's strategic vision for AEM Assets and enterprise DAM consulting - setting the direction for how we design, deliver, and continuously evolve our offering

* Act as the most senior client-facing authority on DAM engagements - advising C-suite, VP, and Director-level stakeholders on platform strategy, content supply chain investment, and long-term DAM roadmap

* Lead executive-level discovery, strategy, and visioning workshops - translating complex organisational challenges around content volume, brand consistency, and asset governance into clear, actionable technology strategies

* Develop compelling business cases and ROI frameworks that articulate the strategic value of DAM investment - connecting asset management capability to content velocity, brand compliance, and operational efficiency

* Guide clients through complex solution decisions - balancing technical architecture, creative workflow requirements, organisational change, and platform scalability

* Build and maintain trusted, long-term senior client relationships that position VML as an indispensable strategic partner in content operations and digital asset management

DAM Architecture & Technical Governance

* Own the end-to-end architecture and technical governance of AEM Assets implementations at enterprise scale

* Lead the design of metadata…