Senior SEO Content Strategist

Coin Flip is a global digital currency platform company, focused on providing consumers simple and secure access to buy and sell cryptocurrency. The company operates the world's largest network of cryptocurrency kiosks by transaction volume with more than 5,500 kiosks across 49 U.S. states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, Brazil Mexico, and Spain. Coin Flip’s digital currency kiosks make buying and selling major cryptocurrencies accessible and safe for consumers who wish to purchase their digital currency using cash.

Coin Flip also operates Coin Flip Preferred, a personalized over‑the‑counter service that provides investors with custom, white‑glove support for their cryptocurrency transactions. In 2022, Coin Flip launched Coin Flip Ventures, an investment group offering coaching, funding, and networking support to early‑stage crypto and web3 projects.

Coin Flip was founded in 2015 by?

Daniel Polotsky,?

Kris Dayrit,?

Alan Gurevich, and Ben Weiss. Headquartered in Chicago, Coin Flip placed in the top 500 on the 2021, 2022, and 2023 Inc. 5000 list, and on the 2022 and 2023 Deloitte Technology Fast 500, was named the 2021 and 2022 #1 fastest‑growing company in Chicago by Crain's, ranked in Chicago Tribune’s Top Workplaces in 2021 and 2022, and was awarded the 2021 and 2022 Stevie ® Awards for Customer Service.

To learn more about Coin Flip and how to get started on your digital currency journey, visit www.

Coin Flip.tech.

Coin Flip is looking for a Senior SEO Content Strategist to own organic growth end‑to‑end — from strategy and technical SEO through content production and digital PR. This is a hands‑on hybrid role for someone who can think strategically about keyword opportunities and competitive positioning, execute the technical work to capture them, write the content that ranks and converts, and partner with communications to earn the high‑authority backlinks that compound it all.

You’ll be the single point of accountability for organic traffic and organic‑sourced conversions across Coin Flip’s web properties, partnering with product, compliance, design, growth, and communications to translate complex crypto and fintech topics into content people search for and publications cite.

• Own and execute the organic growth roadmap — keyword strategy, competitive benchmarking, prioritization, and quarterly KPI targets.
• Lead technical SEO: site architecture, crawlability, page speed, schema markup, internal linking, and Local SEO across Coin Flip’s kiosk footprint (Google Business Profiles).
• Partner with developers and designers to ship technical improvements and prevent regressions on launches.
• Maintain SEO tooling stack (GSC, GA, SEMrush/Ahrefs, Screaming Frog) and report on performance with actionable insights.
• Develop and execute the content strategy across blog, landing pages, and educational guides.
• Write and edit high‑quality, SEO‑optimized content that translates complex crypto and fintech concepts into clear, accurate, user‑friendly material.
• Run regular content audits; refresh, consolidate, or sunset underperforming pages.
• Maintain Coin Flip’s tone of voice and ensure content meets compliance review standards.
• Partner with the Communications team on data‑led digital PR campaigns — supplying original research, industry data studies, and newsworthy assets designed to earn backlinks from crypto, fintech, and mainstream publications.
• Source and respond to reporter requests via HARO, Qwoted, and similar platforms in coordination with Communications, producing expert commentary on a tight turnaround.
• Identify backlink targets and feed a shared target publication list with Communications.
• Track domain authority, referring domains, and link quality; report on link velocity and the SEO impact of earned coverage.
• Partner cross‑functionally with product, compliance, design, growth, and communications on launches, campaigns, and integrated initiatives.
• Other duties as assigned.

• 5–7 years of combined SEO and content experience, ideally in fintech, crypto, or another regulated industry.
• Demonstrated track record of driving organic traffic and ranking…