Principal Product Designer, AI

Overview

Principal Product Designer – AI Experiences. Design and lead intelligent, AI‑powered product experiences across Expedia Group’s ecosystem, delivering clear, trustworthy, and engaging interfaces.

• Translate strategic vision into high‑impact visual stories and prototypes that clarify, align, and accelerate future AI‑driven travel experiences.
• Lead through exceptional UI and visual design craft, using high‑fidelity prototyping to explore, validate, and communicate concepts.
• Advance next‑generation interfaces, envisioning new paradigms for conversational, multimodal, and adaptive AI‑driven experiences.
• Design for agentic and mixed‑initiative interactions, creating visually intuitive feedback mechanisms that support uncertain or probabilistic system states.
• Evolve Expedia’s design system to support AI‑native patterns, adaptive layouts, and intelligent interface behaviors.
• Integrate data‑informed design principles to ensure personalization, prediction, and automation are expressed through cohesive, accessible UI systems.
• Develop visual frameworks and pattern architectures that promote consistency, trust, and clarity across all surfaces and contexts.
• Create high‑fidelity visual storytelling artifacts—layouts, flows, motion studies, and prototypes—to align teams and articulate design intent.
• Foster a culture of open critique, inclusion, and curiosity centered on raising the standard of UI craft.
• Collaborate across disciplines to align on strategy, share insights, and elevate AI‑driven interface quality.
• Champion the traveler’s voice in every AI interaction, ensuring experiences remain transparent, empathetic, and empowering.
• Partner with research and data teams to understand behavioral patterns, context, and intent, and translate insights into adaptive design strategies.
• Embed responsible AI design principles that prioritize fairness, explainability, and user trust.

• 8+ years of relevant professional experience.
• Bachelor’s degree in Human‑Computer Interaction, User Experience Design, Cognitive Science, or a related field; or equivalent experience.
• Portfolio demonstrating exceptional UI and visual design craft through modern, high‑quality digital product interfaces.
• Expertise in defining and evolving UI patterns and interface‑level design systems, particularly for intelligent or adaptive interaction models.
• Mastery in visual design, UI layout, component design, and high‑fidelity prototyping; strong proficiency across UX, system design, and motion fundamentals.
• Experience designing AI‑powered interfaces with clear strategies for state management, system feedback, and multimodal interaction patterns.
• Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, and data‑informed interaction design.
• Expert knowledge of modern design and prototyping platforms (e.g., Figma, Cursor, and others).

Salary ranges are regionally variable (e.g., Austin: $224,000–$313,500 with potential up to $358,500; New York: $242,000–$338,500 with potential up to $387,000; other locations as listed). Pay is determined by location, budget, and individual performance.

• Medical, dental, and vision coverage.
• Paid time off.
• Employee Assistance Program.
• Wellness and travel reimbursement.
• Travel discounts.
• International Airlines Travel Agent (IATAN) membership.

Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E‑Verify.