Sales Representative, Off-Premise; North Austin
Listed on 2026-06-07
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Sales
Sales Representative, Beverage Sales, Account Manager, Business Development
About this position
Established in 1989, Morales Capital Group (MCG) is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a family‑owned, multi‑generational importer and distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and the 6th in California.
MCG has cultivated a network of partnerships with over 140 regional distributors and states, giving us reach in all 50 states.
We are guided by our primary purpose, core values, and responsibilities toward our associates, customers, suppliers, and community.
Job DescriptionReporting to the Regional Branch Manager, the Sales Representative, On‑Premise is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the North Austin market and surrounding territories. This role focuses on developing new on‑premise accounts, strengthening existing relationships, and ensuring high levels of satisfaction and long‑term partnership.
The representative engages directly with on‑premise decision‑makers—including owners, general managers, beverage directors, and bartenders—to influence menu placements and purchasing decisions. They execute brand standards through menu listings, promotions, staff education, and point‑of‑sale activation to support overall sales objectives.
Duties and ResponsibilitiesAccount Management
Build and maintain strong relationships with on‑premise accounts (bars, restaurants, hotels, and entertainment venues). Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking. Maintain consistent customer contact and follow‑up to ensure satisfaction and long‑term partnership. Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities. Ensure proper pricing, distribution, and inventory levels across assigned accounts.
Resolve order, delivery, billing, and service‑related issues in a timely and professional manner. Travel daily within the assigned territory to support account needs and sales objectives.
Sales Execution
Meet or exceed monthly, quarterly, and annual sales goals. Present and sell the MBG spirits portfolio using a consultative, solutions‑based selling approach. Drive incremental sales through new distribution, menu placements, cocktail features, and back‑bar visibility. Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.
Brand Building & Activation
Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives. Secure and maintain menu listings, cocktail features, and brand visibility within accounts. Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy. Ensure point‑of‑sale materials and brand standards are properly executed. Serve as a brand ambassador for assigned portfolios within the on‑premise market.
Reporting & Administration
Plan weekly routes, pre‑plans, and territory strategies to maximize productivity. Accurately enter orders, account activity, and notes into the CRM system. Track incentives, performance metrics, and program execution. Maintain compliance with company policies and all applicable Texas alcohol regulations. Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.
Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement. Demonstrate a high level of professionalism and confidentiality. Establish and maintain effective working relationships with staff, department leaders, and executive leadership with the purpose of being approachable, a trusted resource for knowledge and guidance, delivering excellence, exhibiting ownership,…
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