Retail Sales Advisor

Retail Sales Advisor Overview

Our Retail Sales Advisors are at the heart of our business acting as our biggest brand ambassadors. We are often the first point of contact for customers visiting our network of showrooms and we are inspired and empowered to support customers in growing their homes by assisting them in choosing the perfect pieces of furniture and accessories from our broad range of products.

We achieve this with every customer by being commercially minded and adopting a consultative sales approach using our expert knowledge of our comprehensive product range to deliver an exceptional experience on every occasion.

• Provide all customers with an exceptional experience by sharing expert knowledge of Oak Furniture land’s extensive product ranges and services.
• Follow the Retail Sales Model to make recommendations based on customer needs, supporting the right purchasing decisions.
• Contribute towards improving customer satisfaction scores, including Net Promoter Score and Trust Pilot ratings, increasing loyalty and brand perception.
• Consistently achieve personal sales and performance KPIs and targets, supporting the overall showroom team to collectively achieve outstanding business performance.
• Adopt a one‑team approach by working closely with the Store Manager and Assistant Manager to create an inclusive team culture aligned with our purpose and values.
• Collaborate with other business areas to create and maintain a compliant and up‑to‑date retail environment by working proactively with the Visual Merchandising and Facilities & Maintenance Teams.
• Positively engage with Partnering 4 Performance, enabling the shaping of personal objectives and robust development plans that support growth.
• Deliver business, divisional and showroom ways of working, always adhering to Oak Furniture land processes, policies and procedures.
• Remain up‑to‑date and commercially aware of internal and external factors that may impact business trade and customer experience.
• Utilise all training materials and business communications to keep knowledge of Oak Furniture land products and services up to date, enhancing sales performance.
• Use Oak Furniture land systems to ensure all customer information is processed compliantly, efficiently and correctly following all procedures and policies.
• Encourage and deliver a seamless omnichannel customer journey by recommending and using digital resources and marketing tools to help customers make informed purchase decisions.

• Extensive experience working in customer‑facing environments, demonstrating in‑depth knowledge of retail sales and an exceptional customer journey, ideally within furniture or similar consultative‑based sales environments.
• Knowledge of using sales models and following sales processes, enabling personal targets to be achieved.
• Highly skilled at questioning and listening techniques, adopting a persuasive communication style with the ability to influence and build positive relationships.
• Demonstrable knowledge and experience of working within successful high‑performing teams.
• Experience consistently achieving stretch personal and team goals and KPIs.
• Understanding the link between customer experience and key metrics such as NPS, Trust Pilot, repeat business and new sales opportunities.
• Up‑to‑date knowledge and awareness of the furniture industry‑associated products and services and understanding of Oak Furniture land’s USPs and competitors.
• Understanding of the regulatory frameworks associated with this sector and role, with relevant experience delivering upon set policies and procedures.
• Knowledge and awareness of purchasing motivations and the internal and external factors that could influence purchasing decisions.

Our Retail Sales Advisors work towards a store target, offering uncapped commission rates of up to 4 % on all sales. This is a full‑time role working 40 hours per week, 5 out of 7 days, with one weekend off every six.

• Exclusive employee discounts – unbeatable savings on all Oak Furniture land products after completing the probation period.
• Generous holiday allowance – 20 days of holiday each year…