Senior Analyst-AA

Location: Bengaluru

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit

About WPP Media

About the role & team

Essence is seeking a Senior Analytics Executive to join our growing Analytics & Insights team, reporting into the Analytics Manager. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.

You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine's Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards.

We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.

A Bit About Yourself

You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field:
Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies
At least 2 years of experience in analytics, measurement, data science, or a related field
Well developed problem-solving skills and the ability to think critically and creatively
Strong communication skills, with the ability to engage both technical and non-technical audiences
Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Wrike/Asana
Demonstrable experience at presenting data in a visually engaging and insightful manner
Independently analyse complex data sets to uncover deep, actionable insights that directly inform future campaign strategies. You will proactively articulate these insights and provide strategic recommendations to teams.
Proactively identify and take ownership of analytical tasks and investigations, ensuring critical work is always moved forward and addressed efficiently with internal teams.

Nice to haves:

Familiarity R, Python and SQL , including use of packages such as pandas, numpy, scipy & matplotlib
Knowledge of market research methodologies

Experience with cloud technologies, such as Big Query, GCP & AWS
Experience working with predictive models and data sources via APIs
Speaking any European languages

About Essence Mediacom: A Leading WPP Media Brand

Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue…