Demand Generation Marketer

Demand Generation Marketer

Full-stack Demand Generation Marketer to own execution across paid, SEO, AEO, socials, and campaign operations.

📍

Barcelona, Spain - Hybrid

💰 -

🚀 Help us reinvent how careers grow, powered by AI

Careers today move at the speed of bureaucracy with complex, slow, and shaped by outdated, biased, and incomplete information.

We’re here to change that. Our mission is to give leaders and employees the clarity, speed, and fairness they deserve, powered by AI at the core.

We’re a tiny but mighty team of senior technologists and operators, building the product we always wished existed. At Pensero.ai
, AI isn’t a bolt‑on, it’s the foundation. Every product decision, technical choice, and operational process is designed with AI in mind, which means we build faster, smarter, and very differently from traditional tech companies.

We're building the demand engine that will fuel Pensero's next stage of growth—and we need someone to own it end‑to‑end.

This is a full‑stack Demand Generation role for an execution‑obsessed marketer who wants massive ownership with zero red tape. You'll launch campaigns, run paid channels, drive SEO and AEO, and directly impact pipeline and revenue from day one.

This isn't a strategy‑only role. You'll build, ship, test, and iterate daily. If you love moving fast, owning outcomes, and seeing your work translate directly into business results, this is your role.

Campaign Management & Execution

• Execute targeted, multi‑channel campaigns across email, webinars, content, and social to generate and nurture leads
• Build campaign workflows including segmentation, targeting, messaging frameworks, and nurture sequences
• Launch landing pages, email sequences, ad campaigns, and content assets with speed and precision
• Maintain campaign calendars, launch checklists, and performance reports

Paid Acquisition (SEM & Paid Social)

• Set up and manage Google Ads and Linked In Ads campaigns from scratch
• Define audiences, write ad copy, and build conversion‑focused landing pages
• Run continuous A/B testing on creatives, copy, and funnels
• Optimize CPL, CAC, and pipeline contribution

SEO & Organic Growth

• Execute hands‑on SEO work: keyword research, content briefs, on‑page optimization, and internal linking
• Partner with founders and product/content to create high‑intent content
• Track rankings, traffic, and organic conversions

AEO (Answer Engine Optimization)

• Optimize content for AI‑driven discovery (ChatGPT, Perplexity, Google SGE, etc.)
• Create structured content (FAQs, how‑tos, schema, semantic content clusters) to increase AI visibility
• Experiment with new distribution surfaces and document learnings

Lifecycle & Lead Nurture

• Build and optimize email nurture journeys for leads and customers
• Work with Sales/Rev Ops to improve lead scoring, routing, and feedback loops
• Improve conversion rates across the funnel (visitor → lead → MQL → SQL)

Analytics & Experimentation

• Track and report on demand gen KPIs: traffic, CPL, MQLs, SQLs, pipeline, ROI
• Build lightweight dashboards and weekly performance reports
• Run structured experiments across channels and funnels

• Have 2–6+ years in B2B demand generation, growth, or performance marketing
• Have proven hands‑on experience running paid media (Google, Linked In)
• Possess strong working knowledge of SEO fundamentals and tooling (Ahrefs, SEMrush, GSC, etc.)
• Have experience executing multi‑channel campaigns (email, webinars, content, social)
• Are familiar with marketing automation and CRM tools (Hub Spot, Marketo, etc.)
• Have strong copywriting skills for ads, landing pages, and emails
• Bring a data‑driven mindset with comfort in GA4, dashboards, and funnel metrics
• Thrive on ownership and want to see direct impact from your work
• Love moving fast in a startup environment with real decision‑making power

• You like working from a fixed checklist more than charting your own path
• You’re happiest when things stay the same week to week
• You’d rather stay in your comfort zone than experiment and learn on the fly
• Picking up new skills or tools regularly feels more like a chore than an opportunity
• You…