VP of Partnerships, EMEA

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Its platform combines the best of AI and human intelligence to help contact centers discover customer insights, automate conversations, and empower every team member to work smarter and faster.

The VP of Partnerships, EMEA based in the United Kingdom will be responsible for defining and executing Cresta’s partnerships strategy across the EMEA region as a senior individual contributor. This role will focus on identifying, structuring, and closing high‑impact strategic partner‑led deals that accelerate customer acquisition, expand Cresta’s enterprise footprint, and drive revenue growth through partner resell and co‑sell motions.

This senior leader will develop deep insight into regional market dynamics and build the foundational partner ecosystem across system integrators, resellers, BPOs, and technology partners. While this role does not include formal people management, it requires significant ownership and influence, and close collaboration with Sales, Product, Marketing, and Customer Success teams globally.

Success will be measured by partner‑sourced and partner‑influenced revenue, new logo acquisition, expansion of product usage through partners, and the establishment of scalable partnership models that can be operationalized as the business grows.

• Define and execute the EMEA partnerships strategy in alignment with Cresta’s global objectives and regional go‑to‑market plans.
• Identify, prioritize, and secure strategic partnerships across system integrators, channel partners, BPOs, and complementary technology providers.
• Develop partner value propositions, commercial frameworks, and engagement models tailored to EMEA market needs.
• Establish repeatable partnership structures, playbooks, and success metrics that can scale over time.
• Drive partner‑sourced and partner‑influenced pipeline and revenue through direct execution of partner‑led deals.
• Work closely with regional and global Sales teams to integrate partners into account planning, co‑selling, and deal execution.
• Support partners in positioning, selling, and delivering Cresta’s solutions, including joint value propositions and customer use cases.
• Own and report on partner‑related pipeline, deal progression, and revenue outcomes in the EMEA region.

• Personally lead high‑value partnership discussions and complex commercial negotiations from inception through contract execution.
• Identify new routes‑to‑market and market entry opportunities via partnerships in both established and emerging EMEA geographies.
• Act as the primary point of contact for strategic partners in the region, managing executive‑level relationships and ongoing collaboration.

• Partner closely with Product and Engineering to represent partner and market feedback, influencing roadmap and integration priorities.
• Collaborate with Marketing to develop joint go‑to‑market initiatives, partner messaging, and demand‑generation activities.
• Work with Customer Success and Services teams to ensure successful partner‑led deployments and long‑term customer outcomes.

• Represent Cresta as a senior partnerships leader in the EMEA region with partners, customers, and at industry events.
• Maintain a strong understanding of competitive dynamics, buyer trends, and ecosystem shifts across the region.
• Provide strategic input to global partnerships leadership on regional insights and growth opportunities.

• 15+ years of experience in partnerships, business development, alliances, or enterprise sales within SaaS, AI, or enterprise software companies.
• Proven track record of personally sourcing, structuring, and closing strategic partnerships that drive revenue.
• Experience operating as a senior individual contributor with high ownership and autonomy in fast‑growing or early‑stage companies.
• Strong understanding of partner‑led go‑to‑market models, including system integrators, resellers, and co‑sell motions.
• Demonstrated ability to work…