Principal Product Manager, Analytics

Description

As a Principal Product Manager for Analytics at Siteimprove, you will own the strategy and execution for our Analytics pillar as part of Siteimprove’s strategic shift toward an agentic content intelligence platform. You will define how we deliver trustworthy, democratized, actionable insights across web analytics, digital experience analytics, marketing analytics, and app (product) analytics and how those insights become the connective tissue that makes our Search and Accessibility pillars more intelligent, proactive, and outcome-oriented.

This is a high-impact role in a crowded, fast-evolving market. You will be responsible for clarifying Siteimprove’s differentiated position, shaping an integration strategy across ecosystem tools and partners, and building a unified experience that turns fragmented data into proactive insights, recommendations, and agent‑guided workflows. You will partner across Product, Engineering, Data Science, Design, and GTM to build capabilities that customers trust for decision‑making and that directly improve content performance, conversion, and compliance at enterprise scale.

If you’re excited about building analytics products that are both technically rigorous and decisively useful and thrive in ambiguous, high‑visibility problem spaces this role is for you.

In this role, you will be responsible for scoping and delivering large initiatives across Siteimprove’s Analytics pillar. Responsibilities include partnering with customers and internal stakeholders to define business and system requirements, writing clear product specifications with success criteria, driving schedules from design to release, and managing production launches and adoption. You will lead and coordinate efforts across Engineering, Design, Data Science, Product Marketing, Sales, and Customer Success to develop an analytics platform that is enterprise‑ready, differentiated, and deeply integrated across Siteimprove’s broader platform.

You will have end‑to‑end ownership from strategy to delivery to measurement and will provide regular visibility to senior leadership on pillar performance, priorities, and risks.

Own the Analytics pillar strategy and roadmap spanning web analytics, digital experience analytics, marketing analytics, and app (product) analytics within Siteimprove’s agentic content intelligence platform.

• Define Siteimprove’s differentiated analytics position: who we serve best, what jobs we do better than incumbents, and how we win in a crowded market.
• Drive a unified, simple UX that consolidates insights across analytics disciplines, with consistent entities, navigation, and workflows that reduce fragmentation and improve adoption.
• Establish an ecosystem integration strategy across key partner categories (tag management, BI, CDP/CRM, ad platforms, experimentation, consent/privacy, data warehouses) including build‑vs‑buy‑vs‑partner recommendations.
• Build proactive insight systems: anomaly detection, opportunity surfacing, segmentation, attribution‑informed signals, and next‑best actions that guide teams to outcomes.
• Ensure Analytics actively powers other pillars by providing actionable signals and segmentation that improve Search and Accessibility prioritization, measurement, and executive reporting.
• Partner with Engineering and Data Science to define data pipelines, identity/consent approaches (as applicable), event and content schemas, governance controls, and reliability SLAs.
• Define and operate a metrics and quality program: instrumentation, adoption funnels, data completeness, latency, accuracy, and customer outcome measurement.
• Lead cross‑functional execution from discovery through launch, ensuring high‑quality delivery, clear stakeholder alignment, and pragmatic tradeoffs for time‑to‑market.
• Represent the Analytics pillar internally and externally through customer briefings, roadmap narratives, executive updates, and enablement for Sales and Customer Success.

• Bachelor’s degree in Computer Science, Engineering, Information Systems, Data Science, Business Analytics, or equivalent experience.
• 8+ years of product management experience,…