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Digital Analytics Implementation Developer

Job in Birmingham - Jefferson County - AL Alabama - USA
Company: BT
Full Time position
Listed on 2021-04-15
Job specializations:
  • IT/Tech
    Digital Marketing, HTML, Javascript, Data Analyst
Job Description & How to Apply Below
About this role

There’s never been a more exciting time to join the BT Consumer Digital Team. We’re investing hundreds of millions of pounds into digital and transforming the way we work to create, not just the best digital experience in the telco market, but something that customers talk about as the best in the UK.

In this job, you’ll be accountable for implementing tags and scripts across our digital platform according to industry best practice and developing rich data layers based to meet our business needs. You’ll be supplying specialised tagging solutions and testing new journeys to make sure tagging has been applied correctly across web and mobile applications.

You'll have the following responsibilities

  • Implement tags and scripts across our digital platforms according to industry best practice
  • Develops and maintains the data layer across our digital estate based on business requirements
  • Supplies specialised tagging solutions using tag management, including voice of the customer, digital analytics, marketing tags and session replay tools
  • Execute class-leading implementations of Adobe Analytics and Core Services through Tag Management Systems
  • Tests and debugs Digital journeys to make sure tagging has been implemented correctly
  • Supports Stakeholders to understand how tags fire and how data is being collected
  • Works with developers to implement tagging specs and work continually them to improve and handle any issues along the process
  • Audit the existing data collection setup, identifying gaps in tracking and processes, setup inefficiencies and identifying opportunities to improve data collection
  • Works with analysts in order to makes sure that management reporting, dashboards and analytics are accurate and validated
  • Supports the development of AB and MVT as well as personalisation campaigns alongside front-end developers
  • You'll have the following skills & experience

  • Expertise in digital tagging technologies and ways of working
  • Experience working with a tag management system (Adobe Launch or GTM preferred) 
  • Proven commercial experience with JavaScript, HTML, CSS
  • Working experience of Digital Analytics platforms - Adobe Analytics or Google Analytics/GA360.
  • Ability to prioritise a complex mix of work and manage time effectively
  • Benefits

  • Free BT Broadband
  • Discounted TV & Mobile Packages
  • Bonus
  • 10% pension contribution
  • 25 days annual leave
  • Optional benefits such as dental insurance, healthcare, gym memberships etc.
  • About BT

    BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.

    We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

    So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about

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