Manager, TAAG

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we've created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Overview

TAAG is a leader in the media and advertising industry, delivering innovative solutions that drive engagement, optimize performance, and leverage cutting-edge technology. We are committed to excellence, collaboration, and continuous improvement, providing our clients with best-in-class media and analytics strategies.

Job Summary:

The Manager of TAAG is responsible for overseeing the flawless execution of digital advertising campaigns, leading technology integrations, and optimizing operational processes. This role requires strong technical expertise, leadership skills, and the ability to work collaboratively with internal teams, clients, and external vendors.

Responsibilities

Technology & Campaign Execution:

* Oversee the activation and execution of digital media campaigns across display, video, social, mobile, and programmatic channels - hold media and creative teams to activation timelines.

* Lead strategic conversations on technology integrations to improve efficiency, data quality, and media performance.

* Ensure accurate implementation of ad server configurations, tagging, verification, and data management solutions.

* Troubleshoot technical issues with media teams, creative agencies, and vendors.

* Stay up to date on the evolving media technology landscape and provide thought leadership on best practices and innovations.

Team Leadership & Process Optimization:

* Manage and mentor a team of Analysts and Sr. Analysts, providing guidance on campaign execution, technical troubleshooting, and career development.

* Develop and implement standardized processes for campaign setup, QA, and reporting to ensure accuracy and efficiency.

* Collaborate with cross-functional teams to streamline workflows and enhance operational effectiveness.

* Conduct training sessions on emerging ad tech solutions and best practices - work on building presentation skills.

Client & Stakeholder

Collaboration:

* Serve as a key point of contact for clients and internal teams regarding ad technology strategies and execution.

* Provide proactive recommendations to improve campaign performance and ensure alignment with business objectives.

* Maintain strong relationships with technology partners and vendors to support media innovations and troubleshooting needs.

* Support broader TAAG initiatives to propel the department forward within the industry.

Qualifications

* 3-5+ years of experience in digital media operations, ad technology, or related fields (agency or publisher side).

* Bachelor's degree in marketing, computer science, business, or a related field preferred.

* Strong expertise in ad serving platforms (CM360, Innovid/Flash talking), DMPs, DSPs, verification tools (DV, IAS), and tag management systems.

* Proven ability to manage and develop high-performing teams.

* Excellent problem-solving skills and attention to detail.

* Strong communication skills, with the ability to translate technical concepts to non-technical audiences.

* Proficiency in Microsoft Excel, PowerPoint, and other relevant analytics tools.

Work Environment & Culture:

* Work in a dynamic and collaborative environment where innovation is encouraged.

* Opportunity to lead technology-driven initiatives in a fast-evolving industry.

* Competitive benefits, career growth opportunities, and a culture of continuous learning.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $75,050 - $102,700 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the…