Senior Analyst, Programmatic

Overview

The Programmatic Senior Analyst owns strategic planning and campaign execution for an assigned client. This role is both strategic and tactical, requiring the analyst to independently generate strategic insights and execute campaigns with support from Programmatic Analysts. The analyst also trains Programmatic Analysts on client–specific requirements, provides expertise in optimization strategies, and guides best practices related to client communication. The ideal candidate has prior online trafficking and campaign management experience, strong analytical and communication skills, and experience with bid management platforms and active campaign optimization.

• Execute, manage, and optimize online media campaigns and programs for agency clients, including auction/exchange based performance media, audience-based buying, and remarketing campaigns both independently and in support of Campaign Managers.
• Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life‑cycle.
• Maintain and organize campaign‑specific materials in the team’s shared document repository.
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
• Assist in the development of client‑facing campaign performance reports.
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch.
• Traffic campaign tags into ad exchange environments.
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance.
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable.
• Participate in regular knowledge‑share sessions to share and learn new strategies for optimizing and enhancing campaigns.
• Work with technology partners to secure support for daily campaign management and implementation questions.

• 1–2+ years of programmatic experience working with RTB, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms.
• Working knowledge of technologies such as The Trade Desk, Double Click Bid Manager, Facebook and X APIs.
• Understanding of traditional and interactive media planning elements.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
• Strong analytics, mathematics, organizational, and communication skills.
• Project management and time management skills.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.

Publicis Groupe offers robust and inclusive benefit programs, including medical, dental, vision, disability coverage, 401(k), parental and family care leave, family‑forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $60,800 – $80,000 annually.

All your information will be kept confidential according to EEO guidelines.