Senior Manager, Global & North America Visual Merchandising & Marketing Strategy

Overview

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Position Overview The Global & North America Senior Manager of AVEDA Visual Merchandising & Marketing Strategy is focused on developing foundational and transformational Visual Merchandising and Marketing retail and brand strategies, tools and direction that accelerates AVEDA’s global transformation across all brick-and-mortar led channels — ie. salons, experience centers, specialty multi-channel partners, department stores and travel retail.

The ideal candidate has demonstrated experience in designing and delivering physical, in-channel marketing strategies and campaigns, well-versed in creating holistic adjacency and schematic designs, leading creative and messaging seasonal planning, programming of key spaces and consumer touchpoints and rolling out complex campaigns and initiatives across a variety of retail- and service-oriented formats, especially for premium retail or beauty/wellness brands. This role will require a leader who demonstrates an entrepreneurial, growth-minded spirit, balanced across independence, collaboration and curiosity.

Embracing art and science, this role requires a marketing leader who can connect with a variety of partners, creating compelling, insight-led narratives and data-backed business and brand rationale. Partners will range from commercially- to- creatively-led audiences within both North America and across the globe (ie salon owners, regional and market teams, distributors, education, retail partners, finance, demand planning, global creative internal teams, stylists / artists, etc.)

Description
Deliver Full-Space Visual Merchandising & Marketing Strategy Lead rollout and adoption of full AVEDA retail experience program across all brick-and-mortar channels throughout the globe, leading to incremental retail per customer transactions, new guest acquisition and artist and salon advocacy

Champion voice of the salon and artist to inform overall schematic and adjacency design on a continuous quarterly basis

Leverage sell-in and sell-through data to inform seasonal assortment layouts, varying across unique channel needs (e.g. salons vs experience center vs department stores, etc.)

Create compelling visual merchandising layouts and strategies that can fit the unique needs of haircare, skincare and bodycare retail, as well as professional services

Define and Scale Global VM/Marketing and Design Strategies Develop global catalog of 3-Dimensional Fixtures and Styling Elements in partnership with Global Creative and Regional teams to support salon and store retail and service needs

Create high impact, easily adoptable toolkits for international partners that enable teams to execute with excellence, as well as deliver upon the North America salon and store visual merchandising and schematic needs throughout the calendar year.

Bring best of external trends, competitive movement and broader retail and service-industry inspiration to inform channel marketing opportunities that differentiate Aveda from competition and excite salon and store partners

New Product Launch Channel Forecast Leverage merchandising and adjacency strategies across global channels to support 2-year outlooks of new product launches across hair, skin and bodycare initiatives

Partner closely with category marketing teams, broader channel marketing team, distributors, international regions and commercial teams to reflect program financial potential in key forecast stages

Budget Responsibility Maintain responsible oversight of…