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Account Executive

Job in Boca Raton - Palm Beach County - FL Florida - USA
Company: DOM360
Full Time position
Listed on 2019-05-17
Job specializations:
  • Advertising
    Advertising Consultant, Advertising Manager, Media Advertising
  • Marketing/PR
    Social Media Marketing
Job Description & How to Apply Below
Job Description

Marketing Account Executive

Marketing Account Executives provide digital and traditional marketing advertising campaigns for our clients, and guide/mentor other members of the team to satisfy our clients’ marketing and advertising initiatives and goals. This is NOT a sales position, but a SERVICE position; therefore, candidates must be very service oriented. Candidates must have a true passion for everything automotive! The candidate selected will bring 3+ years of experience providing digital advertising services to multiple clients in the automotive industry nationwide. A 4-year Marketing or Communications degree is preferred. To be successful, you must be extremely organized and able to see complex tasks through to completion under tight deadline pressures. This position supervises others on their team, coordinating with creative staff members to deliver digital assets. Employees perform the following duties in the role:

  • Work with Creative Teams to develop timelines, creative materials and digital assets

  • Lead, supervise and support Account Coordinators with their respective day-to-day duties

  • Develop and maintain a production timeline for each creative production job

  • Monitor and report competitive actions and/or initiatives

  • Be familiar with all contractual agreements with Clients, vendors and other partnerships

  • Assist with proofreading scripts, advertising layouts and legal disclaimers

  • Develop meeting content and help write presentations

  • Be the “market expert” for assigned markets and continuously monitor for competitive activity

  • Understand each dealer’s business via dealer visits and provide written Dealer Contact Reports

  • Thoroughly understand the production process

  • Thoroughly understand digital media, Website Back-End Tools, Google Analytics and Webmaster Tools

  • Thoroughly understand legal/disclaimers, co-op and compliance and adhere to them with all work

  • Thoroughly understand social media marketing techniques

  • Thoroughly understand the launch process

  • Thorough understanding of CRM system, SEO, feed issues, lead distribution, pricing rules, pricing templates, vendor selection, webmaster tools, website designs, website platforms and WordPress blogs.

  • Anticipate Clients’ needs to keep the Agency in the position of leading

  • Report monthly campaign performance, including web and media unit analytics, search performance, social platform performance and traditional media

  • Provide strategic guidance to SEM and Creative teams during plan development

REQUIRED SKILLS AND COMPETENCIES

  • Bachelor’s Degree in Advertising, Marketing, Business or other related field preferred

  • At least 3 years’ experience in Account Management with Automotive Digital Advertising experience preferred

  • Strong writing, presentation and client-facing communication skills (presentation samples requested)

  • Excellent multi-tasking, networking, time management and interpersonal skills

  • Proficiency in worksheet and document generation software, and Agency’s internal and/or other third-party systems used by the Agency.

  • Certifications in Google Analytics, Adwords and Bing required.

Position Requirements
Less than 1 Year work experience
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