Sr Specialist, Product Strategy

Possesses specialized knowledge or skills in a particular functional area. A fully qualified, seasoned professional with a full understanding of the job role who works on more complicated issues facing the department. Receives general instruction from manager on new assignments but little to no direction in day-to-day work. Typically reports to a Manager or Senior Manager, and may mentor or supervise one or two less experienced professional staff.

In this role, the Product Strategy Sr. Specialist will act as a "Product Champion," serving as a technical marketing expert supporting Canon Americas Production Print sales distribution channels to achieve revenue, unit , profit and market share targets. This position requires a strategic thinker who can execute on the digital press B2 inkjet sheetfed product lifecycle, create and execute end-to-end product strategy marketing plans and, be an expert in competitive intelligence.

This role will be instrumental in driving the future product roadmap for Canon's sheetfed B2 market by synthesizing inputs from the "voice of the customer," sales, market trends, and competitive intelligence. This position requires seasoned product marketing and/or commercial print experience.

This role requires you to live within a reasonable commuting distance to Boca Raton, Fl so that you can adequately execute your job responsibilities.

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"Product Strategy & Lifecycle Management

* Strategy Development:
Drive the future product roadmap representing the Americas by synthesizing inputs from the ""voice of the customer,"" sales, market trends, and competitive intelligence. Manage lifecycle strategies.

* LIfecycle Governance:
Execute and lead product lifecycle initiatives in collaboration with Product Planning, core cross-functional teams and other inter-company departments.

Strategic Product Marketing

* Product Strategy Marketing:
Create and execute end-to-end product strategy plans. This includes positioning, messaging, and the development of high-impact sales tools (bulletins, launch kits, and collateral, etc.) from launch through end-of-life. Work closely with marketing team on go-to-market initiatives to support product of responsibility.

* Competitive Intelligence:
Gather qualitative feedback to refine strategy. Responsibilities include educating the sales force through various sales tools, communication channels and training initiatives.

* End-2-End Solution Development:
Work closely with other product managers and HQ manufacturing on complete end-2-end solutions to enable volume growth, overall equipment efficiency and application versatility.

Sales Enablement & Subject Matter Expertise

* Product Champion:
Serve as technical product marketing expert to support all Canon Americas Production Print distributon channels. Perform customer product demonstrations and support industry events and trade shows. Must be comfortable with press & analyst interaction.

* Product Training:
Work closely with sales training to develop and deliver comprehensive product training.

* Requires ability to create and present product presentations suitable for executive audience.
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- "-Requires a degree in Business, Marketing, Digital Printing, a related technical major, or a related field.
- Requires experience in inkjet and commercial print industry
- Experience in sales, marketing, research and development, or solution management specifically focused on production inkjet solutions in the printing industry.
- Requires experience in managing multi-million dollar business responsibilities
- Technical aptitude required
- May require up to 20% travel (valid driver’s license and acceptable driving record necessary) including overnight stays. Limited international travel possible.
- Additional language proficiencies a plus to support Latin America countries
- Hybrid work environment requiring specified office days but additional days as business dictates
- Requires the ability to work in high-pressure, demanding,…