Director, Brand Strategy

About Spreetail

Spreetail propels brands to increase their ecommerce market share across the globe while improving their operational costs. Learn how we are building one of the fast‑growing ecommerce companies in history:

At Spreetail, we believe in empowering our employees to work in the way that suits them best through our Work Your Way approach. Each team member has the flexibility to choose where they work most effectively each week—whether that’s from home, a coffee shop, or the office. While flexibility is key, we also value the power of in‑person connection. That’s why we bring our corporate team together in Lincoln each quarter for a week of intentional collaboration, team building, community engagement, and our All‑Hands meeting.

It’s the best of both worlds: the freedom to work your way, with meaningful opportunities to connect and grow together. Please scroll to the bottom of the job posting to confirm that your state qualifies for the Work Your Way program.

Spreetail is looking for a visionary Director of Brand Strategy to lead high‑impact ecommerce growth initiatives across some of the world’s largest retail marketplaces, including Amazon, Walmart, and Target. This role is built for a strategic leader who thrives at the intersection of brand growth, analytics, and team development. You’ll own multi‑channel growth strategies, influence executive‑level decisions, secure strategic brand investments, and lead a high‑performing team responsible for driving traffic, conversion, profitability, and market share expansion.

• Develop and execute data‑driven brand growth strategies that accelerate GMV, traffic, conversion, and profitability across major ecommerce channels.
• Lead and mentor a high‑performing pod of Brand Strategy Managers through coaching, accountability, and continuous development.
• Build strategic partnerships with brands to secure incremental marketing funding and maximize return on investment.
• Drive cross‑functional alignment with Merchandising, Creative, Content, and Channel teams to unlock new growth opportunities and improve execution speed.
• Identify and implement process improvements, reporting efficiencies, and incrementality opportunities that scale performance across the business.

• 8 years of experience in ecommerce, online retail, or marketplace environments with a proven track record of scaling brands across platforms such as Amazon, Walmart Marketplace, Target Plus, and other major digital retail channels.
• Experience building and leading multi‑channel brand marketing strategies, including media planning, catalog optimization, and search growth initiatives.
• Proven ability to analyze performance metrics such as traffic, conversion, ROAS, contribution margin, and market share to drive business decisions.
• Demonstrated success leading, coaching, and developing high‑performing teams in a fast‑paced, high‑growth environment.
• Strong relationship management and communication skills with experience influencing both internal stakeholders and external brand partners.

In an effort to Make Spreetail Better, we hire people that are aligned with our values and are passionate about pursuing ecommerce excellence. We believe the right person can learn what is needed to succeed in their role, so we encourage job applicants to apply even if you don’t meet all the qualifications listed. We are looking for diverse backgrounds and perspectives, so we don’t require college degrees and welcome non‑linear career paths.

If this role highlights your experience and gets you excited — please apply!

• Flexibility to Take Care of Yourself: Spreetail operates in a work culture that promotes results and encourages taking time off when needed. In addition to a generous vacation policy, we also offer paid time‑off for your wedding week, paid parental leave and support for parents of growing families.
• Celebrate Accomplishments: Each year at Spreetail is a milestone with the opportunity to receive special gifts, swag store credit, or donations to a nonprofit…