Sr Manager- Organic Growth Strategy

About the Role

We’re seeking a Senior Manager, Organic Growth Strategy, to help define and evolve how A Place for Mom drives organic acquisition and product‑led growth in an increasingly AI‑mediated discovery landscape. This is a strategic, product‑embedded leadership role responsible for shaping organic growth direction across products.

Traditional SEO remains a critical acquisition channel for our business, and this role requires deep expertise in SEO principles and mechanics. At the same time, the scope extends beyond classic SEO into AI‑driven discovery, product experience, and trust signals. Success in this role is measured by the clarity of strategy, quality of decision‑making, and the team’s ability to translate discovery signals into product impact.

This role sits within Product and operates horizontally across our portfolio, partnering closely with Product, Design, Research, Data, Marketing, and Brand. You will help shape how our products are discovered, understood, trusted, and chosen — by users and AI systems — while ensuring strategy translates into actionable insights and execution.

• Define and refine the organic growth strategy across products, in partnership with senior leadership

• Design how traditional SEO, AI‑driven discovery, content, and product experiences work together as a coherent system

• Identify where product and platform investments unlock durable organic acquisition and reduce reliance on paid channels

• Apply strong understanding of SEO fundamentals, including technical SEO, information architecture, authority signals, internal linking, indexing, and performance, to strategic prioritization

• Interpret algorithm shifts and discovery changes to inform product direction and risk mitigation

• Ensure SEO and discovery considerations are embedded in product planning, not treated as downstream optimization

• Develop and articulate a clear point of view on how AI‑driven discovery intersects with traditional search principles

• Translate emerging external shifts into internal guidance, guardrails, and prioritization

• Partner with Design and Research to ensure trust, comprehension, and authority are embedded in product experiences

• Partner with Product Analytics and Data Science to size organic growth opportunities and inform tradeoffs

• Define hypotheses, success criteria, and learning plans for growth initiatives

• Provide leadership with clear, actionable perspectives on where to invest and where to focus

• Partner closely with Product Managers, Designers, Researchers, Engineers, Marketing, and Brand leaders

• Align stakeholders around shared definitions of SEO success, organic growth, and AI discovery readiness

• Facilitate structured conversations around ambiguous, cross‑domain challenges

• Mentor and guide discovery‑focused practitioners as the team grows

• Help define roles, priorities, and operating rhythms for organic growth and discovery work

• Contribute to hiring decisions and onboarding as additional capacity is added

• Over time, assume direct management responsibility for organic discovery roles as the team structure evolves

• 8–12+ years of experience in SEO, organic growth, product strategy, or related roles

• Demonstrated depth in SEO fundamentals and a track record of influencing product decisions through search insights

• Experience managing or mentoring other practitioners

• Strong understanding of how technical SEO, content strategy, and product architecture drive organic performance

• Analytical strength and comfort working with evolving, ambiguous data sets

• Excellent communication skills and the ability to influence senior stakeholders

• Bonus: experience with AI‑driven discovery, marketplaces, or trust‑sensitive domains

• A tactical SEO execution role focused on audits and keyword management

• A marketing channel owner accountable for campaign performance

• A content production role

• A delivery PM role owning sprint…