Supervisor, Paid Social

Company description

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The Supervisor, Paid Social will oversee campaign creation, execution, reporting, and optimization of client's paid social media campaigns, with a focus on driving measurable performance outcomes. Responsible for a strong attention to detail to ensure successful execution of all campaigns under their purview, including quality assurance, budget pacing, and performance optimization against key KPIs. Proven account management and team leadership experience is essential, as they will be the day-to-day contact for all performance social media efforts.

Responsibilities

* Oversee the performance of paid social campaigns across platforms like Meta, Tik Tok, and others to ensure client goals are met. This includes managing budget pacing, optimizing campaigns, and maintaining quality assurance throughout

* Lead performance analysis across large, complex datasets to identify optimization opportunities. Translate data into clear, actionable insights that drive measurable improvements against KPIs such as customer acquisition cost and ROAS

* Translate analysis into compelling narratives for client presentations, grounding insights in broader industry context

* Manage budget allocation and forecasting with a focus on efficiency and profitability, ensuring investments are optimized toward highest-value outcomes

* Introduce innovative ideas into campaign strategy by developing and executing a structured testing roadmap, including testing new ad formats, audience strategies, and emerging platforms, particularly within social lead generation

* Uphold an active role in internal and external meetings, presenting campaign performance insights and recommendations in a clear and compelling manner

* Model best practices for client communication and relationship management, guiding the team to deliver consistent, proactive updates on performance, strategy, and launch timelines

* Excel in identifying and resolving complex campaign challenges, using analytical skills and industry knowledge to implement effective solutions

* Collaborate closely with other department leads to share ideas and to identify and deliver new solutions for clients

* Implement best practices within account, including budget pacing controls, account and client management standards, and media channel best practices

* Delegate responsibilities of day-to-day tasks and communication to junior team members, ensuring all initiatives are delivered on time and meet or exceed performance goals while maintaining the highest standard of quality

* Own the development, updating and documentation of team QA processes and best practices to improve operational efficiencies

* Act as a subject matter expert within the team and greater performance investment org, providing guidance and support to team members and staying ahead of industry development to drive innovation

* Partner with senior team members to develop processes for improved workflow within Zenith and between agency partners and vendors

* Contribute to a positive, collaborative team environment that supports accountability, innovation, and shared success

* Build and maintain relationships with platforms & outside agency teams, leading meetings to ensure strong collaboration

* Educate clients on emerging trends, technologies and strategies, positioning themself as a trusted advisor who helps them stay ahead of the curve

* Share knowledge and expertise with the broader team and department, contributing to Zenith's thought…