Sales Consultant

Be part of our legacy that blends tradition, innovation and excellence at Laings. A long-standing symbol of quality, trust and timeless design, Laings has continued to invest in its future.

Join us as we are looking to carry forward a tradition of excellence in craftsmanship, outstanding customer care and a deep-rooted heritage that anchors our Laings story.

Laings colleagues are a family, a legacy and a community of passionate professionals that collaborate and contribute to each of our positions a wide range of skills and experience to everything we do. We offer supportive and inspiring environments, where expertise and personal connections flourish.

As you consider beginning your journey with us, know your enthusiasm and dedication will lead to growth, opportunity, and a fulfilling career. Bespoke training and career development are at the heart of our ambition; we aim to enhance your skills and provide you with access to industry leadership professionals.

A Career as Unique as You Are

As the face of our brand, you will create unique, welcoming and unforgettable experiences for our clients, guiding them with their purchases and providing expert advice along the way. Our Sales Consultant opportunity is deserving of an individual with exceptional sales and customer service skills, that go beyond the normal retail environment, with a passion for luxury timepieces. Enthusiasm should come as standard and creating magical moments will be part of your everyday environment.

Our Cardiff based team colleagues assist 38.75 hours per week, 5 days out of 7.

• Provide customers with the knowledge they require to select pieces from our luxury jewellery and watch collections, enabling them to make informed purchases while always acting in their best interests.
• Deliver an exceptional and personal service, ensuring every customer feels valued and leaves with a memorable experience.
• Develop a strong understanding of both high-end jewellery and luxury watches, conveying this with confidence, pride and enthusiasm.
• Attract new customers by responding to inbound enquiries (online, telephone and in-store), identifying and qualifying their jewellery and watch needs.
• Strive to achieve individual and store sales targets, maintaining a strong commercial focus.
• Communicate effectively with colleagues, sharing insights and feedback to enhance the overall sales process.
• Maintain impeccable presentation standards across all jewellery, watches and the showroom environment.
• Support customers with aftersales services, including repairs, servicing and alterations.
• Proactively follow up with customers post-purchase, providing aftercare support and building long‑term relationships.
• Take ownership of stock handling, including stock counts, high‑value product management and inventory accuracy.

• A genuine passion for luxury products, particularly fine jewellery and premium watches.
• A proven track record of meeting and exceeding sales targets, while delivering exceptional customer service.
• Experience with in luxury retail (jewellery or watches preferred, but not essential).
• Ability to quickly build trust and rapport with clients and colleagues.
• A strong commitment to creating lasting client relationships through outstanding service and attention to detail.
• A proactive and team-focused approach, with the confidence to work independently when required.

We offer you an attractive package commensurate with experience. From unrivalled employee discounts and service recognition awards, Laings has built our approach to benefits around the requirements of our colleagues. Our benefits have been created to ensure happiness and wellbeing across each person’s professional and personal life. We offer flexible benefits, where you can choose to match your individual needs through our bespoke benefits platform.

Laings are committed to fostering diversity, inclusion, equity and wellbeing. While our journey is ongoing, our shared commitment is to our culture of belonging and to the equality of opportunity, we follow practices which are free from discrimination. Please inform us confidentially if you may require any special accommodation or clarification concerning our recruitment process.

Join us as we continue to tell our story, committed to staying at the forefront of the industry with a passion to provide personalised instore and aftersales experiences for customers, as well as delivering impeccable service that is paired with exceptional product knowledge.