Senior Group Sales Manager

Your Impact

The Senior Group Sales Manager is responsible for driving significant group revenue production through strategic business development, high-level account management, and market leadership for Prime Hospitality Group properties.

This role serves as a senior member of the Sales team and plays a critical role in developing key client relationships, expanding market share, and supporting the overall commercial success of the property. As part of the pre-opening team for the Cedar Park Marriott Hotel & Conference Center, this role will help establish the hotel’s market presence, build foundational business relationships, and contribute to the successful launch and ramp‑up of a 297‑room hotel and conference center.

• Play a key role in establishing foundational sales processes, account management standards, and client engagement strategies during the hotel pre‑opening phase.
• Support the development of opening sales initiatives, prospecting strategies, and revenue pacing plans.
• Assist in building the property’s reputation and client base from the ground up within the Austin market.
• Develop prospecting plans and targeted outreach strategies to establish group, corporate, association, and social business pipelines.
• Participate in pre‑opening networking events, community engagement opportunities, chamber activities, and industry events to increase hotel visibility and awareness.
• Assist in creating opening sales collateral, promotional materials, presentations, and client communication strategies.
• Conduct pre‑opening site tours, virtual presentations, and hard‑hat tours for prospective clients and key accounts.
• Partner with Sales leadership to establish account management practices, lead‑tracking procedures, and client response standards.
• Support the transition from pre‑opening sales efforts into stabilized business operations following hotel opening.
• Collaborate with Revenue Management and leadership to help establish opening pricing strategies, group pace goals, and market segmentation plans.
• Assist with building Marriott‑related sales partnerships and leveraging brand resources to accelerate business development.

• Lead strategic sales efforts within assigned vertical markets and high‑value account segments.
• Develop and execute comprehensive sales action plans designed to maximize revenue production and market penetration.
• Manage complex negotiations, large group opportunities, and multi‑year client partnerships.
• Identify emerging market trends and recommend proactive sales strategies to leadership.
• Maintain ownership of key accounts and serve as the senior relationship contact for priority clients.
• Support overall sales strategy development in partnership with the Director of Sales and commercial leadership.
• Manage assigned sales territory and market segments to achieve annual room night and revenue goals.
• Identify, solicit, negotiate, and close group business opportunities through proactive sales efforts.
• Develop and maintain strong client relationships to drive repeat business, referrals, and long‑term account growth.

• Serve as an ambassador for the Cedar Park Marriott Hotel & Conference Center during the pre‑opening phase by actively promoting the property throughout the local and regional market.
• Conduct on‑site property tours and presentations for prospective clients and key accounts.
• Represent PHG properties at trade shows, networking events, sales calls, and industry functions.
• Entertain clients both on and off property to strengthen business relationships and build account
• Pre‑opening hotel or conference center experience strongly preferred.

• Serve as a mentor and resource to Sales Managers and Coordinators.
• Support onboarding and development of new sales team members.
• Lead by example in client engagement, professionalism, and sales performance standards.
• Contribute to a collaborative and high‑performance sales culture.
• Assist leadership with special projects, opening initiatives, and departmental strategy execution

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