Analytics Manager

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award‑winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting‑edge technology, agile thinking, and a people‑first culture.

In January 2023, TELUS Digital acquired Willow Tree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions. With a global team across North America, South America, Central America, Europe, and APAC, we offer end‑to‑end expertise across eight core service areas:
Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in‑store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi‑billion‑dollar parent company.

Our Manager, Analytics is an integral part of our Digital Marketing team at TELUS Digital. To help retain our deep culture of collaboration, this role will maintain an in‑office presence in a hybrid capacity 2–3 days weekly. This role can be located in Boston, MA, Charlottesville, VA, Columbus, OH, or Durham, NC.

As a Manager, Analytics, you’ll join a collaborative and consultative product analytics team dedicated to building world‑class digital products. Reporting to the Director of Analytics & Optimization, you’ll bridge the gap between strategy and technical execution by architecting and leading analytics work across the full product lifecycle. This is a unique opportunity to lead and directly influence the success of our analytics practice, product direction, and clients without losing your connection to the craft.

After a year in this role, you’ll have made the following impacts on our analytics practice:

• Partnered with the Director of Analytics and our Staff Analytics Architects to shape team standards, processes, and culture - leaving your mark on how we work.
• Managed and mentored mid‑level and Senior Analytics Architects, helping them develop new skills and elevate their consultative abilities.
• Led 3–5 digital product analytics initiatives for some of the world’s most recognized brands.

• Lead, delegate, and provide oversight for a cross‑functional team of product analytics practitioners.
• Provide mentorship and management to 2–5 analytics architects (including conducting weekly 1:1s, providing coaching, writing performance reviews).
• Report to the Director of Analytics, advising on staffing decisions, team development, and project scoping.
• Provide meaningful team leadership and strategic project guidance across 1–2 client projects.
• Audit, select, and recommend the best analytics tool stack to suit client needs (e.g., Adobe Analytics, Google Analytics, Mixpanel, Amplitude, Segment, mParticle).
• Partner with clients to set measurement and business goals and resolve issues to ensure the users’ best interests.
• Develop and lead workshops with clients to understand their business goals and translate them into trackable outcomes within products.
• Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams.
• Build trust and credibility with clients through empathy and open communication.
• Collaborate with other analytics leaders to influence TELUS Digital’s service offering, analytics practices and process, and deliverables.
• Advocate for analytics best practices with our clients and across our company.
• Provide internal and external thought leadership that promotes the analytics practice.
• Stay current on industry trends and the changing trajectory of the practice (e.g., tooling innovation, ethical and regulatory developments).

• 8+ years of professional experience developing and executing analytics strategy and implementation within a digital agency or…