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Sr Director Business Insights

Job in Chicago - Cook County - IL Illinois - USA , 60602
Company: McDonald's
Contract position
Listed on 2021-01-17
Job specializations:
  • Business
Job Description & How to Apply Below
Position:  Sr Director Global Business Insights
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Company Description

McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us. From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

While most of us are working remote during COVID-19, we're excited to get back to our state-of-the-art headquarters in the booming West Loop of downtown Chicago! It's set up to be a global hub that cultivates collaboration:

* Take a class at Hamburger University
* Sample future items in our Test Kitchen
* Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don't meet every single requirement!

Job Description

The Senior Director, Global Business Insights will be a key member of the McDonald's Global Business Insights team and a vital advisor to the broader Global Chief Marketing Officer. McDonald's is experiencing significant and sustained global growth and sees ample potential in the market. This role has been formulated to help drive decisions and actions that will result in market leading performance in customer visits, sales and market share. The successful candidate will balance an ability to upgrade technical skills with an ability to change the culture.Beyond the significant mandates on which this individual will be tasked, this position is also seen as a platform from which to continue progressing into more senior roles - including potentially succeeding the overall Global Vice President, Consumer and Business Insights over time.Key Technical ResponsibilitiesLead performance analysis, reporting and scenario planning for the global business, with particular focus on the top 6 markets.Significantly upskilling the analytics capability of the Global Business Insights team and sharing standard methodologies across market teams by introducing best-in-class analytical methodologies and tools, and by providing clarity on the best methods for answering recurring business questions. Examples include: incrementality calculations, test and learn approaches, customer analytics to drive deeper insights into how they use our brand and products on different occasions.Lead the Business Insights Council, consisting of business insights leads from top 6 markets, segment leads and largest markets within the high growth and foundational segments. The purpose of the council is to introduce standard methodology techniques, processes and tools for analysis and reporting and collaborate with market colleagues to drive adoption and consistency. This will include identifying the right KPIs to measure and the most effective reporting dashboards, joining up internal analysis with quantitative research data sets to drive greater commercial relevance and implementation. The council will drive toward automation at both the global and market level in order to focus resources on translating implications of data and insights to the business.Lead the joining up of consumer and business insights with competitor and market context insights across the broader global insights team - including customer feedback and social media insights.Develop a scenario planning tool and technique based on a much deeper understanding of drivers of performance and how they can be accurately projected into the future, combined with projecting the impact of broader PESTEL (political, economic, social, technological, environmental and legal) implications to McDonald's and our industry.Lead budget setting and management for the broader insights function


Key Leadership & Change Management ResponsibilitiesDevelop talent and lead BI team as a robust unit within Global Insights.Become a major catalyst of corporate wide culture change toward customer obsession.Enhance the intellectual curiosity of the Insights team and of colleagues around the business in order to hone the strategic muscle throughout the organization.Drive thought leadership within insights and across the organization as related to our customers and how to better meet their needs.Collaborate with Global Brand and Corporate Strategy teams (CRM/media, brand strategy, menu strategy, family strategy, corporate strategy, social media insights and consumer insights) to identify the biggest growth opportunities for McDonald's.RequirementsDegree in field like Math, Engineering, Statistics, Finance (with focus on analysis), etc; Masters preferred but not requiredPrevious corporate or consulting experience in managing complex analytical projects in large cross-functional organizations such as retail, restaurant or food service, CPG, financial services, etcHands-on experience with analytical techniques like regression (multi-variate, logistic, etc), customer modeling (segmentation, CLV, propensity modeling), forecasting (demand, sales, baselining, etc)Strong understanding of data warehousing principles and big data architecture; prior experience in partnering with IT to drive large data management initiativesProficiency in SQL, Excel, and Data Visualization required; other statistical programming (Python, R, etc) preferredStrong written and verbal communication skills - ability to communicate complex issues to senior leadershipGood understanding of financial drivers of company performance and must be able to quantify business impact from analyses.Ability to work in a complex decentralized organization and influence diverse functional partners towards decision and action.Experience working with a large global organization strongly preferredAbility to connect the dots on disparate pieces of reporting/analysis and formulate a cohesive understanding of business performance drivers (strong business analysis skills)Ability to manage multiple projects simultaneously while balancing competing and changing prioritiesStrong people skills required to lead and inspire small teams of direct reports and consulting resources

Additional Information

McDonald's is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact (Please contact us using the "Apply for this Job Posting" box below) McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Position Requirements
Less than 1 Year work experience
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